Denisa Lamaj
Finding the best social media schedulers for agencies can be tricky.
Free or inexpensive social media scheduler tools may be enough for small businesses to get the job done.
On the other hand, enterprise-level companies need more robust tools to handle more work. In both cases, social media schedulers are important when it comes to saving time and boosting productivity with seamless management.
This article covers the best social media schedulers for agencies on the market in 2023.
Moreover, you will discover their benefits and drawbacks to help you find the best fit for your business.
Let’s get started!
There are many social media scheduler tools out there, and the market keeps growing, but finding the tool that fits your specific needs takes a lot of work.
For instance, you may find applications that only handle scheduling or only analytics. Some may not support, for example, Twitter due to its API price increase. Others may not have a free plan or offer limited features, and so on.
To help you get a better idea, we have closely examined the differences between each social media management tool. Here’s how we selected these tools for our list:
Let’s dive in with the first tool on the list.
Pricing: Starts at $12 per month/user. Free plan available.
Great for: Teams of any type looking for an affordable and easy-to-use tool, schedule in any social platform, collaborate, deliver quality & quantity to their clients, and get in-depth analytics.
Publer is a great fit for any team looking for a faster way to get seamless management for their social media.
The platform allows users to create posts with AI content (if needed), schedule at the best times, and integration tools to create outstanding illustrations from a single platform.
This consolidation is one of the reasons that Publer has 4.8 out of 5 stars on G2.
If you’re looking to explore the various options, Publer offers a free plan, but it’s through the professional package that you can fully leverage the software’s capabilities.
Let’s consider a straightforward scenario where you need to handle social media accounts for your company. Typically, you would need to manage at least five of them consistently.
One of the main benefits of Publer is that you only pay for what you are using.
The professional package begins at $12 per month, with each additional social network costing an extra $4. Therefore, in our example, for just $20 per month, you can effectively manage your company’s online presence, create personalized posts, and schedule them as desired.
Publer proves to be highly convenient with its robust architecture, user-friendly platform and an abundance of options, all at a competitive price compared to other tools like Agorapulse.
However, if your requirements involve posting substantial volumes of content, it’s important to note that Publer does have limitations on the number of posts allowed per day. For instance, the professional version permits a maximum of 20 Instagram posts per day.
Pricing: Starts at $11 per month/user. Free plan & trial available.
Great for: Made for startups and freelancers who are looking to create, approve, and publish social media content.
Plannable stands out as one of the top platforms for startups and freelancers. Its user-friendly interface makes it particularly well-suited for individuals who aren’t marketing professionals.
With Plannable, you have the capability to schedule various types of content, including blog posts, newsletters, and press releases, across all your social networks.
Additionally, similar to Publer, Plannable offers workspaces to users, which facilitates real-time communication and campaign management for teams. It also simplifies the process of approving actions from each team member with just a single click.
Last, it’s worth noting that the paid version of Plannable imposes no restrictions on the number of posts you can publish. Moreover, all your posts, content, and designs are securely stored on Plannable’s online storage platform.
While Planable is widely recognized for its user-friendly nature, we must acknowledge the absence of robust statistical tools for assessing the effectiveness of marketing campaigns.
In fact, when it comes to analysis and reporting features, Planable falls short in comparison to platforms like Publer or Agorapulse. Users are provided with basic metrics such as likes, comments, and shares, but the ability to track conversion rates or measure new customer acquisition is not available.
Pricing: Starts at β¬49 per month/user. Free plan and trial available.
Great for: Agorapulse is a great fit to assist mid-sized businesses and agencies in effectively managing their social media presence online.
Agorapulse thrives in providing advanced online publishing capabilities and streamlined inbox management, making it a powerful tool for marketing agencies.
With Agorapulse, agencies can effortlessly craft personalized messages for all their social networks and automate the scheduling and publication dates using the integrated calendar.
Also, the interface of Agorapulse is highly robust, enabling efficient navigation through all your posts without any wasted time.
Even though Agorapulse offers worthy features, it falls short in terms of performance when it comes to responding to multiple comments simulteniosly. Users often encounter lag and are required to validate their replies multiple times.
Another drawback is the inability to leave notes on scheduled messages within the calendar. Although users can communicate with team members by assigning messages, there is no provision for adding reminders and descriptions to scheduled messages for easy reference.
Last, unlike platforms such as Publer, Agorapulse lacks the capability to schedule posts on Pinterest.
Pricing: Starts at β¬10 per month/user. Free plan and trial available.
Great for: The app is part of the Zoho CRM environment and offers ideal options for both large enterprises and small businesses.
Zoho is a tool that provides a wide range of beneficial features for businesses of all types. One noteworthy feature is the profile function, which enables seamless navigation between various social accounts and efficient organization of content.
Similar to other platforms, Zoho Social allows you to effectively manage and schedule posts across all your social networks, saving you valuable time and enabling you to focus on other tasks.
Additionally, like Publer, Zoho offers a comprehensive analysis and reporting capabilities to measure the effectiveness of your marketing campaigns and gain insights into audience engagement.
Furthermore, it’s important to highlight that Zoho integrates with software like Canva, enhancing its functionality by providing the ability to create unique and fully personalized posts.
A common concern voiced by users is the limited ability to customize video and image sizes in Zoho. This can become time-consuming, particularly when marketing teams need to handle numerous posts across multiple platforms simultaneously.
Furthermore, unlike other tools like Publer, Zoho lacks the integration of predefined responses to enable automated replies to comments.
Lastly, Zoho lacks a preview function, which leads to a disadvantage for users who want to make minor adjustments to their posts prior to publishing them.
Pricing: Starts at $10 per month/user. Free plan & trial available.
Great for: Made for companies for content pipelines, product management, events planning and user research.
A notable advantage of the platform compared to its competitors is its user-friendly grid and gallery function. It offers exceptional drag-and-drop, editing, and sorting capabilities, making it effortless to organize and arrange content.
Furthermore, Airtable provides seamless import and export options for users to effortlessly transfer their projects between different systems.
With customizable workflows and templates, Airtable enhances project management efficiency, allowing users to streamline their processes and workflows.
Similar to Publer, Airtable promotes collaboration among team members through its workspace functionality, enabling smooth teamwork and collaboration on projects.
Airtable does have certain limitations when it comes to importing projects, as some labels may occasionally get lost during the transfer process.
Moreover, in terms of planning post-publication, Airtable goes behind compared to other software options. The configuration process is not very intuitive, leading to potential time-consuming challenges.
Additionally, the mobile version of Airtable is less user-friendly compared to the desktop version.
Pricing: Starts at $29 per month/user. Free plan & trial available.
Great for: Designed to help marketing teams and small businesses efficiently manage their content marketing, social media and editorial calendars.
This scheduling tool offers a notable advantage in its ability to showcase various types of scheduled marketing projects, including e-mail, push notification, app, and carousel projects.
The interface uses color-coded elements, enabling seamless navigation between different projects and facilitating speedy scheduling of post publications.
Additionally, marketing teams can benefit from the tool’s targeting options, which enhance the effectiveness of their campaigns.
Yet, the application does have its share of drawbacks. One notable limitation is its restricted range of social networks compared to other competing software. Unlike Publer or Agorapulse, Coschedule does not support YouTube, TikTok, or Twitter.
The lack of social networking availability is rather disappointing regarding the price, which is much higher than that of competing tools.
All in all, the application also misses basic features such as efficient tracking capabilities and makes it hard to find previously published posts.
Now that you are done reading, we hope you got a full understanding of these six best tools for agencies, so you can choose which one to try and use for your business.
To recap all that we discussed, here are some key takeaways:
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