The growth of social media usage continues to expand, leading to an increase in valuable data and insights that are accessible to companies of all sizes.
Having effective social media strategies is essential for any business. Without one, a company is bound to fall behind.
Many AI tools are available in the market to assist with social media management, content creation, analysis, advertising, and various other tasks.
By leveraging AI, businesses can automate time-consuming and repetitive social media tasks, allowing their teams to allocate their resources elsewhere.
In other words, you can use it to engage with customers on a personal level, create comprehensive campaigns, or tackle larger-scale projects.
In this article, we will explore the 8 best AI tools for your social media.
Why You Need to Use AI in Your Social Media Marketing
With the increasing power of AI, you can unlock new levels of creativity while saving time and prioritizing what truly matters – connecting with and understanding your audience on social media.
To get a clearer picture, here’s what AI does to boost your marketing efforts.
- Maintaining a consistent posting schedule: AI frees up your valuable time so you can focus on engaging with a more impactful audience.
- Enhanced personalization: Through AI, you can analyze extensive customer data to deliver highly personalized experiences, fostering greater engagement and loyalty among individual customers.
- Enhanced customer insights: AI-powered tools aid in the collection and analysis of customer data, enabling companies to enhance their marketing strategies.
- Precise targeting: AI helps identify the most appropriate audience, which improves campaign effectiveness.
- Increased ROI: Helps in enhancing efficiency and accuracy and providing more personalized and targeted marketing experiences. AI contributes to improved return on investment for businesses.
Best 8 AI Tools for Marketers
Now that you have gained a deeper understanding of the advantages of incorporating AI into your marketing campaign, let’s explore a curated list of 8 best AI tools for your social media and your blog posts.
These tools use the power of artificial intelligence to improve various aspects of social media management and can greatly contribute to the success of your marketing efforts.
Publer AI
Our social media management tool features an AI-powered assistant that supports you in crafting your posts, including content, design, and images. Here’s an overview of what Publer AI Assist can do.
- Generate ideas: Publer’s AI Assist helps you discover new post concepts and instantly generate copy. It recommends captivating content based on input and trends, assisting you in uncovering the ideal piece through AI-generated alternative versions.
- Refine text through rephrasing: Our AI tool lets you repurpose your content and enhances its clarity and readability for your audience. It simplifies complex ideas, making the text more accessible while maintaining the original message.
- Produce in multiple languages: You can also create posts in multiple languages. AI-powered translation simplifies the process of crafting and translating social media content quickly and accurately.
- Maintain your unique voice: Establish a consistent tone by guiding Publer’s AI Assist to create copy that aligns with your values.
- Illustrate with AI-generated images: Visual content plays a crucial role in the success of your social media pages, but creating it can be time-consuming and overwhelming. AI Assist removes the hassle by generating stunning, high-quality images that perfectly match your brand and style.
Read More: Introducing Publer AI Assist for Social Media and Blog Posts
Best to use for: Content and image generation, rephrasing, text completion, multilingual text, hashtags, reply to comments.
Pricing: Starts at $12/month. Free plan available.
If you are not convinced yet, the best thing is to try it. Start using our AI now by choosing our free plan on Publer.
Jasper.ai
Formerly known as Conversion.ai, Jasper is an advanced AI marketing tool designed to effortlessly generate high-quality ad copy, emails, landing pages, articles, and social media posts.
Based on the cutting-edge GPT3-model developed by OpenAI, this tool excels at crafting text that sounds remarkably human.
It offers convenient built-in templates for AIDA, Feature to Benefit, Problem Agitate Solution, and Before-After-Bridge Framework. Simply input your brand name or product, and Jasper will generate the desired copy for you.
Moreover, this powerful AI extends its capabilities to e-commerce platforms. It enables seamless creation of engaging product descriptions, including Amazon bullet points, descriptions, titles, and meta descriptions—all at the click of a button.
Best to use for: Content generation, tone of voice settings, plagiarism checker and customizable templates.
Pricing: Starts at $39/month with 7 days free trial.
GrowthBar
GrowthBar makes use of the power of GPT-3 AI to streamline content creation processes.
With its intelligent capabilities, this tool not only suggests keywords, exact word count, links, and images but goes beyond by providing comprehensive backlinking services and crafting outlines for blog post content.
Additionally, users can enjoy the convenience of a Chrome extension. The tool proves especially effective in optimizing article referencing by delivering content of exceptional quality and authenticity, closely resembling human writing.
Best to use for: Search engine optimization and AI blogging tools.
Pricing: Starts at $29/month with 7 days free trial.
Optimove
Optimove is a customer data platform equipped with AI-powered marketing capabilities.
It efficiently gathers data from various platforms, consolidating all the information into a single, unified dashboard. Simply put, businesses can effortlessly analyze, share, and make informed marketing decisions based on the comprehensive insights presented.
For example, Optibot, Optimove’s AI tool, analyzes customer data to generate actionable insights. It can recommend campaigns to discontinue based on their effectiveness or alert businesses to customers who may have received excessive company communication, enabling more targeted and personalized marketing strategies.
Best to use for: Campaign insights, hyper-segmentation A/B testing and multichannel tracking.
Pricing: Custom quote.
Flick
Flick AI Social Media Assistant is an impressive marketing solution specifically developed to enhance the efficiency of brainstorming, writing, and planning social media content.
This platform serves as a versatile companion, providing many solid features such as:
- Generation of unique content ideas.
- Creation of personalized captions.
- Transformation of long-form content into bite-sized snippets for easy sharing.
- Seamless organization and scheduling of ideas.
Best to use for: Hashtag search, customer engagement and brand tracking.
Pricing: Starts at £11/month with 7 days free trial.
It might interest you: Using AI To Streamline Social Media Campaigns
Emplifi.io
Emplifi, previously known as Socialbakers, emerges as one of the leading AI tools in the realm of social media.
This AI-powered social media management platform offers a comprehensive suite of features, including:
- Advanced audience insights.
- Extensive tracking dashboard.
- Influencer marketing discovery.
- Unified content feed.
The unified content feed provided by Emplifi lets you view all your posts across multiple platforms from a single location.
Moreover, the platform equips you with an analytics dashboard that provides valuable data-driven insights, along with intelligent scheduling tools. This option will suggest optimal posting times to maximize engagement and reach.
Best to use for: Influencer dashboard tool, advanced audience insights, smart scheduling and optimal post times.
Pricing: Custom quote.
QuillBot
QuillBot presents itself as an excellent choice for individuals seeking to revitalize their social media strategies through the repurposing of existing content.
This AI-powered social media tool empowers users to summarize and rephrase preexisting content into brand-new content for newsletters and various social media platforms.
QuillBot seamlessly integrates with web browsers and popular text editors such as Microsoft Word and Google Docs. When undertaking the task of content rewriting, QuillBot diligently identifies the key information while maintaining the contextual essence, ensuring a comprehensive and coherent output.
Best to use for: Repurpose existing content for social media, compatible with multiple web browsers and text editors, retains original context when rewriting, vocabulary enhancement.
Pricing: Start at $4.17/month with 3 days free trial.
Drift
Drift has successfully trained its AI to effectively respond to human queries, seamlessly incorporating it into its chatbot interface.
This intelligent integration ensures that even if a user asks a question that deviates from the predefined paths, they will still receive a prompt answer or be directly connected to a human representative for further assistance.
With Drift’s AI features you can enhance the customer experience for important accounts, providing them with a VIP-level service.
Best to use for: Conversational marketing.
Pricing: Start at $2,500/month.
Wrapping Up
AI helps social media marketers create more efficient social campaigns and be more efficient with their use of time.
- AI capabilities let you automate tasks such as content generation, scheduling, and audience insights.
- Leveraging AI in social media strategies can result in more efficient workflows and improved engagement.
- Selecting the right AI tool depends on the specific needs, goals, and preferences of businesses or individuals.
- It is essential to evaluate the compatibility, ease of use, and effectiveness of each AI tool in relation to social media strategies.
- Integrating AI tools into social media workflows can enhance productivity, optimize content quality, and drive better results.
- Sign up for Publer Free Plan, and you will have access to write, rephrase and generate images, hashtags, and reply to comments with AI Assist.
Now it’s your turn! Are you already using AI for your social media posts? What about your blog posts?
Which of these tools are you going to try first? Either way, tell us in the comments!
Denisa Lamaj
