add a delay between posts

Posting the same story to multiple places at the same time may trigger Social Network’s spam detectors and might even hurt your edge rank. To protect yourself, you have the option to add a delay between posts when scheduling or posting simultaneously to multiple Accounts.

When selecting two or more Social Accounts, you will see that option below the publish buttons as shown:

Having your post go out at different times minimizes the risk of being marked as a spammer. By default this option is turned off. But you can turn it on simply by checking it and providing a value, which by default is 0 minutes. Keep in mind, that value is the number of minutes between posts, so if you want your post to go out every one hour, that value needs to be 60. You can delay posts for up to 2 weeks. 

How does adding a delay work

Let’s suppose you’re scheduling a Photo Album (the same Album) for 6 of your Pages. You decide to enable a delay of 10 minutes between posts and you schedule your Album for Monday at 5:00 PM. For the first Page that you had selected, your Album will be scheduled for 5:00 PM. This is the precise time you selected. Then, for the second Page, your Album will be scheduled for 5:10 PM (note the delay). For the third Page, 5:20 PM. For the fourth Page 5:30 PM and so on. 

Adding a delay works the same way when reposting. The first selected Account will precisely have the days and times you selected, while the rest of the Accounts will have the days and times you selected plus the delay.

If you decide to add a delay when posting simultaneously to multiple Accounts, instead of publishing your posts right away, Publer will schedule them. Let’s say you chose a delay of 5 minutes. Publer will schedule your post for the first selected Account to go out as soon as possible (after a minute or two). Your now scheduled post will be published after 5 minutes on the second Account, after 10 minutes on the third Account and so on.

Similarly you can also add a delay when AutoSharing.

Look also: Other features that you may have missed:

Update on Publer’s Limitations

With the ability to add delays between posts, we decided to remove the limit on the number of Accounts you can select when scheduling or posting. You can select as many Accounts on your dashboard as you want and instead of telling you to select fewer Accounts, we will simply enable the delay option.

You of course can disable it again, even though we don’t encourage doing so. There’s no specific number of selected Accounts after which we automatically enable the delay option. It varies on the plan you’re using and what types of Accounts you selected (Profile, Pages or Groups).

Best practices for scheduling Instagram posts

Best practices for scheduling Instagram posts

Create a more thorough content plan. Instagram statistics show that various forms of content—such as carousels, pictures, Stories, and videos—get different levels of interaction. That is why, brands must vary their content tactics rather than consistently posting the same kind of information. Instagram post scheduling gives you the opportunity to truly review your content calendar.

Additionally, since you don’t have to rush to post on Instagram, you have more time to collect the many resources required to produce engaging, original material. But the thing is, that not even the finest scheduling platform can’t substitute the importance of connecting to your followers, and truly engaging with them. So, while the platform will free up some time and remove some headaches from the schedule timing, you can dedicate more time to focus on community management.

The following are some crucial factors that brands should take into account while utilizing Instagram scheduling but also want to improve their overall scheduling experience.

  • Optimise your post timing according to the best hours to post on social media.
  • Add extra care to your captions: too long, too short, is it engaging enough?
  • Rigorously review your content calendar: are you promoting your strong points?
  • Beware of time where you shouldn’t post: mind specific events
  • Don’t underestimate engaging with followers that engage with your content.

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