Ervin Kalemi
Saying artificial intelligence (AI) is everywhere is a massive understatement. AI drives the way we shop, how we conduct transactions, and it can even literally drive us.
We donāt have to look far to find AI. Even as weāre scrolling through social media, AI is there. Ever wonder how Facebook manages to show you exactly what youāve been looking for?
Thatās AI collecting data from your internet activity to show you personalized ads. But it doesnāt stop there.
AI is arguably the most versatile tool you can use for social media. If you want to use the power of AI for social media, stick around! In this article, weāll be exploring:
In social media, content is king. This means creating high quality content that resonates with your audience. The issue is, crafting creative content takes time. A lot of time.
If youāre in marketing, youād know the countless hours it takes to draft a copy for ads, social media posts, thinking of relevant hashtags, and graphic design.
With AI, you can do all of these in minutes, helping you streamline the content creation process. You can use AI for Twitter posts, Facebook ads, and even AI-rendered photos.
More importantly, AI helps you collect and analyze data from your target audience. Doing so helps you gain actionable insights that can help you grow your brand.
There are several ways to use AI for social media. But, each brand is likely to have their own unique needs. To find out which AI is best for these needs, brands can do social media audits. But in most cases, AI is used in social media to:
Personalization goes a long way, especially in the world of eCommerce and social media marketing. BGC conducted a study on personalization and suggested brands with stellar strategies around it see a growth of 6% to 10%.
This can come in the form of relevant product recommendations, tailored ads, and of course, content. Platforms like TikTok are an excellent example.
On TikTok, we have the For You Page or FYP. This page shows you content that youāre most interested in based on an algorithm.
Brands that want to do viral marketing on platforms like TikTok can use AI to find trends and generate content ideas around it.
AI also helps reach specific demographics, presenting them with personalized content relevant to their needs.
For example, if youāve been searching about SEO on Google, chances are, youāll see sponsored ads on Facebook related to SEO courses, software, and more. This is all powered by AI.
Customer Lifetime Value (LTV) is a metric showing the monetary value customers can bring to your business. Remember, one of the main reasons we do marketing is to get ROI.
Thereās no point in chasing and spending money on leads that wonāt turn a profit. But keep in mind, a customerās LTV is dynamic.
It changes over time depending on their experience with your brand. The more positive their experience, the higher the LTV.
To improve LTV, you need to provide your prospects with immediate value, convenience, and support in every step of their purchasing journey.
AI can help you analyze the actions or inactions they do online and provide insight on how your brand can improve their overall experience.
Paid advertising is an effective way to grow your audience and convert sales aggressively. It helps brands achieve their goals faster, but at the same time, it can do the opposite.
Spending money on ineffective advertising can be detrimental. This is where AI-optimized advertising comes into play.
One of the most popular paid advertising strategies has to be pay-per-click (PPC) campaigns. But this is only effective if the customer makes a sale after clicking your ad.
You can optimize your ads by leveraging AI to collect and analyze information about your target customers and presenting them with personalized and relevant ads.
Campaigns can even be further optimized by using AI to write your ad copies and scheduling your social media posts.
Optimizing how you post content can elevate social media marketing strategy. But you canāt just post content all at once.
You need to post at optimal times, when your audience is most active. This isnāt a guessing game. You need to use data and analytics.
This is where you get the most value out of AI-powered social media automation tools. These tools can help you with schedule optimization, generating engaging content, and more.
Customer service isnāt limited to answering questions or assisting with issues. Great customer service is proactive and is seen in every step of the purchasing journey.
According to statistics, 95% of customers say good customer service is integral for building brand loyalty. And, 68% of customers are willing to spend more if they have a better customer service experience.
You can provide better customer experience right from the start with the help of AI. This can come in the form of chatbots that provide 24/7 support, predictive assistance, and even sentiment analysis.
People on social media can get a bit more rowdy than weād want to. Weāre definitely free to speak our minds online but if it’s hateful or abusive then thatās an issue.
These types of comments are going to be detrimental to the growth of your brand, your staff, and your audience. In some situations, unmoderated content can be home to scammers pretending to be you.
If youāre just starting out and have a small community, this can be spotted easily. But this becomes exponentially harder when you start to scale and grow bigger.
The faster these comments are removed, the better. And, you can use AI to moderate your content for you. It can be trained to filter out certain keywords or even use sentiment analysis to identify malicious intent.
AI helps you get deeper insights into your audience and your brand. Your analytics tools use machine learning and AI to identify patterns in your audiencesā activity on your site and your social media channels. It can also show you how your brand can improve, what strategies to focus on, and what to let go.
Now that we have a basic understanding of how we can use AI on social media, hereās a list of the top AI-powered tools you should use to grow your brand in 2023.
Publer is an AI-powered social media managing tool that helps you streamline everything from content creation to scheduling. The app comes with a built-in photo editor so you donāt have to go far to look for free design apps.
You can also use Publerās AI to finish your sentences or create content from scratch. Thereās even an option to use AI to render realistic photos you can use in your social media posts.
And of course, Publer offers in-depth analytics into all your socials, providing you insights on how you can strategize your future campaigns.
Key Features:
If you have a large collection of content and you want to create campaigns around them, then Lately could be the tool for you.
It can recognize context from your collection and use it to generate social media posts to promote it. Much like Publer, it also offers analytics, scheduling, and an intuitive dashboard.
Key Features:
Optimizing paid ads has never been easier with the help of Wordsream. The tool collects data from PPC ads across social media and creates recommendations based on your needs.
Itās a flexible tool that any business can use from small brands trying to get their footing to well-established eCommerce stores trying to expand.
Key Features:
Phrasee optimizes ads for your target audience helping you get better value and conversions out of your paid marketing campaigns.
It excels well in short-form ad copies for Facebook and Instagram. The tool gathers information from your previous campaigns including email, social media copies, and other content.
It then determines which strategy is the most and least effective. Phrasee then gives out suggestions based on your previously effective copies of past ads.
Unfortunately, there isnāt any public information regarding pricing but they listed big nameās such as Virgin and Dominoās as some of the brands that utilized their service.
Chat GPT is an AI tool for content creation powered by OpenAI. It uses natural language processing (NLP) as such, prompts can be conversational.
The tool gathers data from millions and millions of datasets and does its best to generate text-based responses for its users. You can use it to do everything from creating blog outlines to creating full blogs.
It can also generate copy for your social media campaigns. The issue is that GPT with basic prompts lead to the AI generating basic and generic copy.
So if you want to leverage it to streamline your social media campaigns, be specific with your prompts. Hereās an example of using ChatGPT to write Twitter threads with a CTA in the end.
As always, fact-check, find sources, and edit what ChatGPT generates. The content here definitely needs work but it’s already a good starting point.
AI is quickly becoming a standard in social media. Donāt get left behind the curb! Here are some highlights on the power of AI for social media.
If you want to leverage the power of AI to grow your brand on social media, look no further than Publer. Sign up for free today and watch how Publer can help scale your brand with ease.
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