Who Owns Tumblr: A History And Look At Ownership
What do you know about the ownership of Tumblr? Learn who owns Tumblr and how they’ve impacted the popular blogging platform.
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Writing since 2022
In this article, we explore the best practices that you should be following to boost engagement with your audience, develop strong and long-lasting relationships, and build a recognizable and respected brand.
Influencer marketing is a great way to connect with a new audience on social media. But where do you start? In this article, we’ll help you decide if influencer marketing is right for your brand and give you some helpful tips for getting started.
Reports can be extremely useful in determining whether or not your marketing strategies are working. However, social media reports can be tedious and confusing for many marketers. Simplify the process by reading this article!
How can you ensure your designs are up-to-mark? Design is not for everyone. You can use free apps to make top-grade posts if you have limited resources. Read here to find out more about our favorite free design apps!
Social media automation is a method of optimizing social media activities through the use of software. Automation software can take care of tasks like post-scheduling, customer service, and accessing data and reports so that you can focus on more important things.
Social media marketing is incredibly important for brands — there’s so much they can do to reach their target audiences! This guide will explore what makes social media marketing worth the time and effort.
Just when you think your content is ruling the internet, you get shadowbanned. Being shadowbanned can hurt your business, but if you catch it early, you can nip it in the bud. Don’t worry, we’re here to tell you everything you need to know about shadowbanning and how to avoid it.
One way to get your business more visibility is through Facebook reviews or recommendations. This feature can help your business succeed on the platform by increasing your search rank, building your brand’s credibility, and expanding your audience reach.
It is essential to know the Facebook statistics that can set your business up for success, whether you are spending a dime investing in the platform or not. Here is a list of some of the most important Facebook statistics.
LinkedIn analytics is a great place to start if you’re looking to grow your business. With various ways to track your progress, you can ensure you’re on the right track. Here’s a breakdown of in-app analytics and how they can help you grow your business
Presets can help influencers and content creators make their feeds aesthetically pleasing and increase their chances of getting verified on Instagram. With presets, anyone can create a stunning Instagram feed that is visually cohesive and represents their brand well. In this article, learn about presets, tips and tricks on using them, and where you can download quality presets for free.
It can be pretty daunting to go Live. There are no edits, and your content is unfiltered. But don’t worry, you can do it without sweat or tears. In this article, we’ll guide you on how to go live on Instagram and what you ought to do to ace your very first Live.
When your profile hits search ranks and is visible to your target audience, you can gain more followers and grow your LinkedIn presence organically. This article will discuss the surefire ways to get quality followers on LinkedIn
If you’re looking to grow your Instagram community, you’ll need to focus on followers who are passionate about you or your brand. With over 1.4 billion active users on the platform, you’re sure to find plenty of people who fit the bill.
What started as a photo-sharing app in 2010 has become a business-friendly platform allowing brands to network and promote themselves. In such a virtually dynamic space like Instagram, businesses must know how to stand out.
If you have a business location or service clients within a physical area, you need a Google My Business Profile. This article will discuss what Google my business is now called and how it can help your business unlock and retain customers.
Nearly half of all Google searches are local, and around 69% of web traffic comes from organic and local searches. To increase your chances of converting leads into actual customers, place your focus on local SEO. This guide will discuss which local SEO strategy can help improve your rankings and drive more sales for your business.
Over 130 million people use Instagram for online shopping; that translates to about 44% of the total active users on the app. Instagram provides customers with a user-friendly platform, and as 90% of users follow business accounts, it is a powerful marketing tool that businesses can’t afford to ignore.
Pinterest is a go-to for many people when they need inspiration or want to learn a new hobby. With a wide range of topics from gardening to painting and interior decoration, there is something for everyone on the app. This article will share how vital Pinterest trend predictions are and the top ten Pinterest Trends of 2022.
Building your following on Pinterest is an easy way to increase brand awareness and drive more traffic to your website. You can use Pinterest to target a younger audience and take advantage of its sales presence to boost your business.
Any creator or marketer worth their salt knows that data is key to success. By measuring your performance and using YouTube Analytics, you can get a wealth of information that will help you position your brand and improve your marketing strategy.
Creating a visually appealing grid layout for your Instagram page can be tedious, but it’s worth it! Businesses, creators, and influencers use Instagram to sell their brands, and having a well-designed page is a key part of that.
If you own a physical business, local SEO is essential. Statistics show that 97% of users search for a local business online. Of those, 70% visit the store based on the information they find. In this article, we’ll share how you can optimize your local SEO strategy to achieve the best results for your business.
To maintain its integrity, Facebook recently made efforts to restrict posts that may promote propaganda or harmful social content. Subsequently, the term “Facebook jail” has been going around the platform to make users more socially responsible with their content.
If you’re looking to add a little bit of personality to your Instagram Stories, changing the background color is a great way to do it. This guide will show you how to change the background color on your Instagram story with just a few taps on your phone.
Twitter has become one of the most popular social networking platforms. With over 400 million active users, it’s a powerful tool for businesses and individuals. But with great power comes great responsibility, and if you’re not using Twitter analytics, you’re not using Twitter to its full potential.
Google My Business (GMB) is a powerful tool that can help your business get noticed by people who need your services immediately. But like every other platform, you need to publish great content to earn the rewards. This article will share tips on how to write a GMB post locals will instantly notice.
Instagram is currently ranked the second largest social media network with over 1.3 billion users. The platform has expanded opportunities for content creators, business owners, and marketers to earn money and promote their products and services. Here’s how.
LinkedIn is a powerful tool for businesses targeting specific demographics with their products or services. The app’s features allow users to target prospects by position, location, and experience, making it an essential tool for any outreach campaign.
As the world’s largest professional network, 57 million companies use LinkedIn to build their image or look for potential hires. Once you’ve set your account to ‘Open to Work,’ a comprehensive LinkedIn profile, including your resume, will make it easier for recruiters to find you.
With this many videos being posted, it’s no wonder people want to save them. After all, there’s nothing worse than watching a great video on Instagram only to have it disappear after you close the app. In this article, we’ll show you the 5 easiest ways to save Instagram videos.
While TikTok is primarily a mobile app, did you know that you can also use TikTok for desktop? You can upload videos and use all of the same features that you’re used to on your phone. Here’s a quick guide on how to get started.
Having an email database full of hundreds of potential customers’ emails is every social media marketer’s dream, but how do you achieve this and get people to sign up to be marketed to—willingly? In this blog, we’ll explore how Tao Digital Marketing generated over 700 email newsletter signups for Hirst Footwear in only six posts on Instagram.
While there’s no one surefire way to achieve Instagram fame, there are certain things you can do to increase your chances. If you see the potential of your online presence as an influencer, these tips will help you make it to fame on Instagram.
One downside of TikTok is that they watermark all videos with the TikTok logo. This can be annoying, especially if you’re trying to create a professional-looking video. Fortunately, there are a few different ways to remove the TikTok watermark.
Whether you run a business or you work as a marketer, your goal is to drive sales and scale up. But this can be difficult if you don’t understand how your content performs. You need to understand social media analytics, where to intensify efforts, and what to produce. How do you know all these? By understanding your metrics.
Using hashtags is even more critical on TikTok because it’s one of the ways to get your content seen by users who don’t already follow you. They help your videos show up in the Discover section of the app, which is where users go to find new and exciting content.
If you’ve been on TikTok for a while, you’ve probably seen those little blue checkmarks next to some users’ names. That blue checkmark means that the user is verified, and it’s a status given to well-known figures on the app.
The best Instagram post ideas are curated based on what your audience wants to see. For businesses, this can be a great way to connect with current and potential customers. In this article, we’ll guide you to inspiration that will allow you to create high-quality content that fits your brand’s image and makes it easier to engage with your customers.
If you’re looking for a job or trying to grow your business, LinkedIn is the go-to platform. With over 800 million users, it’s the world’s largest professional social network, making it an ideal platform to build your network and career.
Aside from being a great way to stay connected with friends and family, Instagram is also a powerful marketing tool for businesses. Up to 60% of Instagram users use the platform to find new products. This makes Instagram a valuable asset for any business looking to reach a wider audience.
What if you’re not a celebrity or influencer with a large following? How can you ensure that your target audience sees your content? Here, we will go over five of the best TikTok algorithm hacks in 2022 that will help increase your audience reach.
Different forms of media may have existed before the 1960s and 70s. But social media as we know it—online communication with user-generated content accessible to all—only started around the 1970s. Read here to find out more!
In this article, we’ll look at how you can use LinkedIn Sales Navigator as part of your business operations and share top tips on how to make a LinkedIn Sales Navigator subscription worth the money. Let’s dive in below.
If you’re one of the many people who’ve decided they want to make a living by creating videos and posting them on YouTube, you may be wondering how to earn money from Youtube. How exactly can you make money from your efforts? After all, YouTube is a free platform – so how do creators earn revenue from their content?
Mentions let you know when you’ve been talked about on the platform and are an excellent tool for following discussions you’ve had on Twitter. Mentions show your activity in specific communities. Which helps users find new leads, connect with customers, and build relationships with influencers in their niche.
A video editing app can help you create more refined and professional-looking videos. If you’re planning on using Instagram as a platform to build your brand or business, then having access to better editing tools can definitely give you an edge over the competition.
Social selling is the use of social media to connect with potential customers and build relationships that lead to sales. In other words, it’s using social media to do what salespeople have always done: build relationships and sell stuff.
Deleting a pin permanently removes it from your account. Once you delete a pin, you can’t get it back. This is helpful if you want to get rid of pins that are no longer relevant to you or if they’re taking up too much space in your account.
Facebook Marketplace is primarily a platform for buying and selling items within your local community. It’s similar to classifieds, Craigslist or eBay. You can find anything on Marketplace, from furniture to cars and collector items. Learn more here!
When thinking about YouTube description ideas, remember that your short summary is the primary way that the YouTube algorithm understands what your video is about. It will index and rank your video based on what words you include in the video description. Learn more here!
More and more goods and services are bought and sold online daily, and it’s not going to slow down. Savvy brands, if they haven’t already, will inevitably find themselves trying to figure out how to generate more leads on Facebook. In this article, we will explore how you can generate leads on Facebook and tap into this massive market.
There are many reasons marketers should track social media KPIs. The most important reason for monitoring social media KPIs is that it helps marketers better serve their audience. By understanding which metrics best represent the people they are trying to reach, brands can create content with a more profound sense of resonance and drive more effective results in terms of engagement and conversion rates.
Understanding the lingo of social media can be tough. There are so many different social media terms and abbreviations out in cyberspace. If you have trouble keeping up, you’re not alone! And Publer is here to help. Check out our comprehensive glossary of social media terms to help keep you in the conversation!
The Instagram Explore page is all about discovery. It helps users to find content that is exciting, engaging, and relevant to their interests. It works on an algorithmic basis by looking at users’ interests, the content they’ve previously engaged with, and several other methods. Let’s take a closer look .
You can make money on Pinterest by promoting products and services that you believe your audience will find valuable. Additionally, Pinterest is a very effective way to drive traffic to your online storefront, but it’s not as straight forwards as you might think.
With engagement comes followers and, potentially, customers. It’s all great in theory, but where do you start? This is where using engagement interaction posts comes in. People love to share, like, and comment on them! In this article, we will discuss what they are and how to make the most of them.
Instagram is one of the trendiest social media platforms for businesses, and you don’t need a social media guru to tell you that. When used correctly, Instagram can even become a source of added income.
In this article, we’ll teach you how to boost your Instagram game and take your engagement from zero to superhero with 15 ways to increase engagement on Instagram.
What if there was a place to handle all that for you in one place? There is—and it’s called Facebook Business Manager (now known as Meta Business Suite). This article will walk you through what Business Manager is, why your business needs to be using it, and how to set it up.
Instagram Stories are a valuable marketing tool, and it’s essential to use them to their full potential. If you can create interesting and engaging stories that capture your followers’ attention, you’ll be able to reach and engage with more people than ever before. So don’t be afraid to experiment with different types of content and see what works best for you and your audience.
LinkedIn is a fantastic place to look for new employment. You most likely have a LinkedIn profile and use it to search for job openings and other professionals to collaborate with. Did you know a professional photo to use as your public profile picture can improve your chances of winning a new job or partnership?
Whether you’re a social media manager, an influencer, a business owner, or simply have a lot of social media accounts for yourself, managing them all can be tough work. Thankfully there are tools out there that can take the pressure and make managing multiple social media accounts a breeze.
You’ve likely happened across this guide because you’ve built up a bit of a following, feel like you’re getting good engagement, and be ready to see whether you can make money using Twitter. The good news is that you can, very much so, make money from Twitter.
It’s not difficult to create an Instagram Story, but there are some pro techniques you may not be aware of. Fear not; in this article, we’ll show you how to create an Instagram Story that will engage your audience and help you achieve Instagram Story success.
Instagram is all about visuals. Taking great photos, posting high-quality videos, curating eye-catching graphics, you name it. But posting these photos can only get you so far if your captions fall short. Here’s everything you need to know to get you started on the right path.
On average, a Twitter user follows five businesses, and people there are fond of mentioning business pages on their tweets. It is a top-of-the-list platform to use in social media campaigns. But before you start marketing on Twitter, you need to follow some tips to make it effective.
If you’re looking for a job, it’s critical to make sure that your LinkedIn headline stands out and differentiates you from all the other candidates. Your LinkedIn profile is essentially a public resume, so make certain people can find you based on what they’re looking for!
Instagram is a visual social networking platform. Designers, creators, and artists use it to exhibit their work. Similarly, many companies and influencers compete for attention by showcasing their creativity. With that in mind, the level of competition on Instagram is immense. Custom typefaces are one way to make your Instagram stand out from the crowd and be distinctive.
Pinterest is one of the most popular social networks out there. Alongside the big 3 (Facebook, Instagram, and Twitter), Pinterest ranks closely behind. Its enormous popularity means a multitude of users eager to consume your content, a well-maintained platform, and niche groups of people that you can target.
In the same way that these trees or plants remain green throughout the year (and all-time), evergreen content never loses its relevance. Marketers who focus on evergreen content create content for longevity rather than jumping on trends as and when they arise.
A social media strategy is a way of pitching products on a digital platform for broader reach and boosting the online presence of your business.
News Flash: Regularly posting on Twitter, Facebook, Instagram, and Youtube—is just the tip of the iceberg!
A Twitter thread is a sequence of tweets produced by one person in succession. These are numbered and linked to build a long chain. Each tweet has a 280-character limit so that users can convey more information about a single subject in a thread of tweets than with a single post.
Being popular on Instagram is only the beginning of what being an influencer offers. Having a large audience makes your account attractive to brands looking for influencer endorsements, meaning you can leverage your following for a hefty payday.
Creating a video for your Instagram audience can take a lot of effort. And sometimes, when you upload to Instagram videos sometimes appear lower in quality, or parts get cropped. This is because videos get compressed to comply with the size requirements of Instagram.
It’s no secret digital advertising has become popular. With the luxury to promote your brand, products, and services routinely at a low cost, digital advertising is a marketing breakthrough, and using Facebook Ad Library digitally is one of the best options
With Instagram Reels, you can creatively share memorable events, moments, or other content with a global community. But, it’s necessary to identify the right time, audience, and content.
This article will shed light on some of the best times to post reels on Instagram.
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