With a billion monthly users, Facebook is the perfect platform to build and grow your audience. Marketers are constantly trying to stay up to date with fresh content to reach their audiences and manage their campaigns. But the ever-growing list of tasks needed to stay ahead of the competition can be overwhelming for even the most experienced marketer.
That’s why brands are investing in automation tools to streamline their marketing efforts and save time. With social media automation, you can cut down on time spent creating and scheduling your content, increase data collection for reports, and raise brand awareness and engagement.
If you don’t know where to start, we’ll discuss the benefits of automating posts on Facebook to guide you in choosing the best tools to use for your business.
What exactly is Facebook post automation?
Facebook post automation is an effective way to plan your content ahead of time and stay on top of your posting schedule. With the help of a social media scheduling tool, you can create a content calendar that fits your strategy and make the most of data-driven and engaging posts for your target audience. Additionally, you can easily adjust your content strategy when necessary.
A social media scheduling tool lets you set a specific time and date to post your content. You’ll be able to plan and publish content at the best times while easily mixing and matching your content.
How Auto Posts To Facebook Can Help You Grow a Lot Faster
Take advantage of tools that keep your brand relevant and active for your target audience. Facebook auto posters offer plenty of great features to help you manage post-scheduling while optimizing your content strategy.
Here are some perks you can unlock with Facebook auto posters:
Post Consistently With Minimal Effort
Auto-posting on Facebook is a great way to post content regularly without taking up too much time. When you consistently appear on your audience’s feeds, they are more likely to interact with you, resulting in more reach from Facebook.
With auto-posters, you can schedule posts, creating a 24/7 presence with a library of bulk content. This not only helps you stay consistent, but it also allows you to build up strategies for maximum success.
Boost Efficiency and Save Time
Facebook auto posters allow marketers to focus on engaging with their followers and making the most of their content strategy. Interacting with their audience and utilizing Facebook’s features can help maximize the reach and engagement of their page. Publishing content is only a part of this strategy.
By using Facebook post automation, you can experiment with different types of content to know what resonates best with your audience. You can also plan and schedule posts in advance and review the results to make changes if necessary. This allows you to stay current and relevant with your posts.
Choose the Best Times to Post in Your Target Timezone
When it comes to finding the best times to post on Facebook, there is no single answer that fits all. Someone in the tech industry may be more likely to see your post at noon on Wednesdays, while those in non-profit organizations may be more active in the mornings on weekdays.
However, it can be challenging to keep up if your target audience is in a time zone much different than yours. Fortunately, with automatic Facebook posters, you can publish posts at peak hours to appeal to different segments of your audience without staying up late. All you have to do is set up your posts in advance and let automation take care of the rest!
How to Auto Post to Facebook Without Third-Party Tools
If you’re new to using Facebook, you can use the Classic Pages and New Pages Experiences to schedule and automate posts.
Classic Pages allow the admin or creator of the page to assign and update other users’ roles, including editor, moderator, and administrator. In the New Pages Experiences, these classic page roles will be updated according to Facebook access and task access, allowing users to manage their pages better.
Here’s how you can automate your posts on the Classic Pages and New Pages Experience:
To schedule a post on Classic Pages:
- Go to Pages; this is located on the left menu from your Feed.
- Choose the Page you want to post and select Publishing Tools.
- Go to Create Post at the top right corner of your screen.
- Go to Schedule; this can be found on the right side of the Scheduling options.
- Choose a date and time to publish your post and click Schedule.
If you need to make changes to a scheduled post, go to Pages and Publishing tools in your Feed to find the post. From Your Posts, click Scheduled and select the post you want to edit. In the preview of the post, you can find options to duplicate, reschedule, move to drafts, or delete it.
To schedule a post using the New Pages Experiences:
- Go to your main profile and click your profile photo.
- Click See All Profiles and choose the page you want to switch to.
- Go to the Meta Business Suite from your Page’s profile picture and click Planner.
- Tap Schedule and select Schedule Post from the options.
- Pick a date and time to publish your select posts, or choose a recommended time by clicking the Active times.
- Click Save, then click Schedule Post once you’ve created your post. You can create advance posts scheduled from 20 minutes up to 75 days away.
To make changes to your scheduled posts, go to the Planner and view the posts for the week or month. Once you find the post you wish to edit, click More and choose from the options to edit, duplicate, reschedule, delete, or move it to drafts.
3 Best Facebook Post Automation Tools
Now that you’ve learned about why automation pays off, it’s time to get the tools working for you! Here are 3 best Facebook post automation tools that do the job:
Publer is a perfect choice if your looking to streamline your workflow and maximize your productivity. The virtual calendar feature lets you efficiently manage your scheduled posts, filter posts between multiple accounts in one go, and view your drafts, manually and auto-scheduled posts, and recycled, recurring, and posted posts.
Publer’s Bulk Scheduling feature lets you upload up to 500 photos, videos, and GIFs at once and populate scheduled posts by importing a CSV file. You can also curate your posts directly in the software, enhance them with the built-in photo editor, and create multiple posts in bulk.
With Publer, you can boost your engagement and grow your business with insights on peak times based on your previous posts.
Facebook Creator Studio
Facebook Creator Studio allows content creators to manage their Facebook and Instagram accounts under one tool. Its dashboard lets you access valuable insights that can give you an idea of how well your content is doing. You can view metrics like post performance and audience demographics.
Facebook Creator Studio also lets you schedule posts in advance. All you need to do is create a post by selecting the “Create Post” button, and instead of publishing your content right away, you can choose to schedule the post and set the date and time when you want it to go live.
Facebook Business Suite
When you set up your Facebook Business page, you can access the native auto-poster in Business Suite. You can schedule posts and Stories from various pages and groups as long as you are logged into the correct account.
Plus, it’s easy to use and free! If you need to make any changes, you can easily edit, reschedule, or delete a scheduled post or story.
How to Auto Post To Facebook With Publer
While scheduling directly on Facebook is quick and easy, it has its limits. Its basic user interface makes it difficult to schedule non-text content types and generate advanced insights on reports. That’s why having a social media automation tool like Publer can come in handy when you want to go all out with your content marketing efforts.
Publer is an all-in-one social media tool that lets you schedule posts and manage content with advanced data and analytics to ensure your content is up-to-date and engaging for your target audience.
You have two options if you want to set up a posting schedule on Publer: manually create a timeslot or use the autofill feature.
To manually create a timeslot:
- Go to Facebook using Publer and select Posting Schedule.
- Click Create Timeslot to set a time for your scheduled posts. A time slot lets you fill out the information on your posts to create a detailed plan.
- Choose a day from the content calendar and select Create Timeslot to add a time. You can also select the post type, preferred days, and label of the post.
- Click Create.
If you decide that you no longer need a timeslot, you have the option to delete it. To do this, hover over the slot and click on the ‘x’ button to delete it individually, or click on the Delete bin button to delete all the time slots created.
To use Publer’s autofill feature:
- Choose Autofill to automate scheduled posts according to your preferred date and time.
- Select a specific time range and days to match the timings selected.
- Choose the number of posts you want to schedule from the time range and days selected.
- Click Generate.
If you’re looking to maximize content by posting multiple times a day at the same time, Autofill is a great tool. When you select your desired days, any existing timeslots will be replaced with the Autofilled days and time range you chose. To further organize your posts, you can add labels or delete them by clicking the ‘x’ button.
Facebook Auto Posting Best Practices
Facebook auto posters can work wonders for your business, but use them wisely. You don’t want to be caught up in a breach and not get verified on Facebook. Take note of these best practices on how you can use automation responsibly:
Avoid Posting Too Much
Focus on creating a content strategy and share posts when your audience is most engaged. Facebook auto posters let you track when your audience is most active, so use this data to your advantage. Avoid scheduling too far in advance; you never know what may be trending or relevant a few months from now.
Scheduling content can be convenient, but regularly review your scheduled posts to ensure the timing is still appropriate.
Post at Times That Result in Optimal Engagement
Posting on Facebook using automation can be beneficial because you can determine when your target audience is most engaged and post during those peak hours. This way, you can reach more people who are more likely to engage with your content. Posting at the right times can also help you stay in the good graces of Facebook’s algorithm.
Test Posts and Track Analytics
Facebook automation posters allow you to gain valuable insights into your audience that can help you to tailor your marketing strategies for greater engagement and reach.
You can use A/B testing to compare the performance of different posts, allowing you to identify which content works best with your target audience. With a deeper understanding of your audience, you can create content that will surely generate successful results for your page.
Take advantage of social media scheduling tools to reduce the work you need to put in so that you can focus your energy on making your social media plan as effective as possible. When used properly, automation can be a powerful asset to any business.
Auto posting on Facebook can:
- Optimize engagement for your content
- Analyze strategies that work for your audience
- A/B test your content to make improvements if needed
- Generate reports with advanced analytics and data
- Expand reach and interaction with a new set of audience
- Maximize scheduling posts during the best times
Fine-tune your Facebook content strategy with Facebook auto posters! Did you like this article? Let us know what you think in the comments!