Benefits of Social Media Marketing
Social media has drastically changed the way we view things and build connections. While face-to-face interactions are still the best, social media has transformed human interactions in a way that businesses and individuals cannot ignore. The far-reaching opportunities of social media marketing are what make it so appealing and effective.
Social media marketing is incredibly important for brands — there’s so much they can do to reach their target audiences! This guide will explore what makes social media marketing worth the time and effort.
What Exactly is Social Media Marketing?
Social media marketing is promoting your products and services using social media through interacting with customers, building brand awareness, and generating leads by driving website traffic.
By utilizing social media marketing, you can directly engage with your target audience on platforms like Facebook, Twitter, Instagram, and Pinterest. Promoting your brand on social media can help generate leads and other growth opportunities like never before.
Types of Branded Social Media Content
Boosting your social media presence starts with choosing the right type of content. The key is being authentic and knowing what your audience needs and wants. When you understand what matters to your target audience, you can better create a social media strategy that resonates.
There are two main types of branded social media content: organic and paid.
Organic content is unpaid content that’s posted on your social media. Organic content might not have the same reach as paid content, but social media algorithms ensure your message gets to the right audience at the right time. When users interact with your brand and use hashtags or relevant data, your content will reach your target audience.
How do you do this? Get creative with your social media profiles! Keep your profile active with eye-catching updates using different multimedia. Create a community page to connect with customers and followers, and explore live video content to really engage your audience. With the right approach, you can make social media work for you!
Paid content is when you spend money on ads to make sure your content strategically targets the right audience. They are a great way to help boost your organic content and drive conversions. Not only does it help establish authenticity, but it can also help set specific and measurable goals, depending on your content type.
Paid campaigns are the fastest way to double the reach of your organic content and hit your KPIs.
The 5 Pillars of Social Media Marketing
Even the most successful campaigns take time, effort, and a little bit of learning. So if you’re just getting started in social media management, or even if you’re a seasoned pro, remember these five key pillars of social media marketing success:
- Strategy: To engage your audience, you need to understand what they want and which platform they want to see it on. You can make your content more appealing to them by improving your content strategy. Set clear-cut goals and objectives using the SMART (Specific, Measurable, Attainable, Relevant, and Timely) method, and you’ll be able to engage your audience more effectively.
- Planning and publishing: What’s the best way to ensure your content is always on point? By creating a monthly content calendar! This will allow you to stay ahead of important dates and trends and engage more users. Plus, don’t forget to A/B test your content to ensure it’s always up to par.
- Listening and Engagement: If you want to get to know your audience better, try connecting with them on a deeper level. Be responsive and use AI and social listening tools to stay on top of trends and relevant keywords.
- Analytics: What’s the point of content if it’s not engaging? Keep an eye on your content’s performance and make changes to keep your audience interested. Know what metrics to look for in your campaign data so you can improve your content strategy.
- Advertising: Think about who you want to reach with your ad before you create it. That way, you can ensure your ad gets to the people most likely interested in what you’re selling.
Top 10 Benefits of Social Media Marketing
There’s no doubt that social media marketing is one of the most effective marketing strategies out there. Here are the top 10 benefits of social media marketing that you can’t afford to ignore:
Boost Awareness and Exposure for Your Brand
To keep your business moving forward, you need to start by building brand awareness. Getting customers to trust you is crucial, and social media is a great way to get your name out there and establish credibility with your target audience.
You don’t have to go overboard to introduce your brand on social media. A few basic logo placements can do the trick. The key is to deliver your content to users strategically so they can start associating it with your brand.
Help Address Consumer Needs and Interests
Social media marketing is great because it gives you a direct line to your audience. You can find out what they need and want and then give it to them! Social listening is a new tool that can help you track what your audience is talking about, so you can address their struggles and build their trust.
Establish Potential Business Partnerships and Collaborations
Social media marketing is the perfect opportunity for brands to network with more collaborators and content creators. If you want to be an influencer, platforms like Instagram have opened doors for more collaborative opportunities for businesses and segment brands according to their niche. LinkedIn is also a great business networking platform, while Facebook maintains the top spot among social media channels as a great space to meet potential business partners.
It’s Relatively Cheaper
There are endless possibilities when promoting your business on social media, and the best part is that it won’t cost you an arm and a leg like traditional advertising methods. Just be careful not to be too sales-y in your approach, or you’ll risk turning off potential customers.
Revamp Content in Different Forms
If you want your content to last, you can recycle it across different social media channels. Just make sure to change the tone, media type, or target audience to keep things interesting.
For example, if you’ve created posts for Instagram, you can crosspost them to your other platforms to expand your reach and messaging.
Become a Thought Leader in Your Industry
What unique insights and solutions can you offer? How can you help ease their pain points? You have to sell yourself and your brand in a way that will make them believe in you and what you can do for them.
Social media is a great way to build a community and establish yourself as an industry leader. Your followers will appreciate your insights and look to you for expert advice.
Monitor Your Competitors
Almost everyone is on social media nowadays, including brands. Social media not only allows you to reach your target audience but also helps you see how your competitors are doing. By taking advantage of the insights you can get from monitoring your competitor’s activities and doing a comparative analysis, you can improve your content.
Faster and Easier Response Times
No more waiting on the phone line to talk to an agent! With social media, you can build more rapport with your target audience and respond to their needs faster. You can also create standard responses and frequently asked questions (FAQs) to maintain a positive user experience with your customers.
Generate Web Traffic and Lead Conversion
As an SEO junkie, you can use social media to get more traffic to your site and generate leads. By creating a landing page or inserting your link every time you post, you can build up your brand on social media before directing your followers to your website.
When posting SEO-driven content on social media, be careful not to step on anyone’s toes. You don’t want to turn off your customers with clickbait content.
Add a Personal Touch to your Business
Storytelling is incredibly powerful in capturing your audience’s attention and connecting with them on a deeper level. Sharing stories relevant to your brand or campaign can humanize your brand and better connect with your audience. This helps them understand your mission and what you’re all about, making them more likely to support you.
Social media marketing can be tricky, but with the proper guidance, you can take control of your content strategies.
Don’t get discouraged if success doesn’t happen overnight. Keep track of your progress by monitoring your numbers and analyzing your data. The key is becoming a social media watchdog and being on the lookout for key trends and metrics that matter for your business. With a little effort, you’ll be on your way to social media domination!
Brands can put social media marketing to good use and get plenty of benefits out of it, such as:
- Introduce brands to a broader audience
- Increase brand awareness and exposure
- Create a human touch for your brand to better connect with the audience
- See results in real-time with available analytics and insights
- Help generate leads and actual sales
- Provide cheaper promotional alternatives and recycle content
- Create a brand persona to help address consumer needs
If getting started with social media marketing sounds like a tall task, Publer is here to help take your brand to the next level! Click on the link to find out more and Get started for FREE today.