OpenAI’s Generative GPT3 tools have already transformed the tech industry into one of the most advanced language models ever.
With the ability to generate human-like text, GPT3 tools have the potential to revolutionize various industries, including marketing.
In this blog, we will discuss the various available GPT3 tools and how you can use them in marketing to increase efficiency and improve customer experience.
Whether you’re a marketer looking to improve your content creation process, or a business owner looking to explore new technologies, this blog provides insights and best practices for using GPT3 tools in marketing.
So let’s see how GPT3 can drive the success of your marketing strategy.
What is GPT3?
Generative Pre-trained Transformer 3 (GPT3) tools are an advanced language model developed by OpenAI. It is based on deep learning algorithms and trained on vast amounts of text data from the internet.
This allows GPT3 tools to generate text, perform tasks such as translating, summarizing, answering questions, and even write creative content such as poetry and stories.
Here is an example from Publer made with AI Assist, for Valentine’s Day.
Additionally, GPT3 tools can enhance SEO and PPC promotions.
The 3 Best GPT3 Tools for Marketers
Now that you know what GPT3 is, let’s look at the top three tools using this technology that marketers should consider.
OpenAI
OpenAI provides GPT3 as a tool that companies can use to improve and streamline processes, enhance customer retention, and generate new ideas.
OpenAI provides GPT3 through API. This allows developers to access language models and use them in their own applications and systems. By doing so, companies can integrate GPT3 into their existing systems and automate a variety of tasks, such as content creation and customer service.
Jasper
Jasper is a complete solution designed to manage and create content effectively and efficiently. In addition to the OpenAI GPT-3.5 model, Jasper uses other language models, such as Neo X, T5, and Bloom, to improve the accuracy and relevance of generated content.
In addition, Jasper comes with various tools and pre-built templates for different types of writing, such as blog posts, articles, social media posts, etc.
Last, Jasper provides an AI image generator (Jasper art) that will help you generate images to accompany your content.
ChatGPT
ChatGPT is a conversational AI platform that uses the power of OpenAI’s GPT3 language model. Its flexible API provides businesses with advanced natural language processing capabilities to automate customer service, generate content, and more.
Whether you want to improve customer service or generate new ideas, ChatGPT provides the AI capabilities your business needs to succeed.
How to Use AI Copywriters for Marketing
Let’s have a look at how to automate the creation of product descriptions, blog posts, and other marketing materials with an AI copywriter.
Write Social Media Posts
Writing posts on social networks is sometimes difficult because of the following:
- Lack of creativity
- Using the right hashtags
- Finding the right content to reply to comments
That’s why Publer will soon introduce an AI tool to simplify marketers’ tasks. Thus, users will save time in their marketing strategies thanks to the features:
- Text generator: If you’re running out of ideas, you can also take advantage of the Generate New Text feature. This feature creates a complete social media post based on your input in seconds.
- Images: AI can also be used to generate images. If you’re specific enough, you can get incredibly detailed pictures that are ready to hit your “schedule.”
- Language and Hashtags: This feature is available in multiple languages and can generate the right hashtags.
You can also use AI to reply to comments on posts published on Publer directly.
Here is an Instagram post, that shows exactly how PublerAI works:
Write Blog Post Headers and Podcast Titles
This is a key advantage of generative AI tools like ChatGPT. Proper names, titles and/or headings are essential for your content’s performance in search engines. Additionally, marketers can use this conversational AI’s power to generate catchy titles to name blogs, podcasts, events, or webinars.
Write Ad Copy That Converts
Many businesses use social media for advertising. Most companies focus on a particular form of online advertising called pay-per-click (PPC).
Of course, the ultimate goal of advertising is to make more money than you spend. However, PPC works only if the customer clicks on the link and makes a purchase.
But if your customers aren’t buying via PPC ads, it’s a sign that your content isn’t engaging enough. AI, through machine learning, can help you optimize your ads and increase customer engagement.
How to Use ChatGPT for Marketing
As we have seen before, the natural language processing features of ChatGPT make it an essential tool for developing your marketing strategy. For example, you can use ChatGPT for:
Customer service automation: You can integrate ChatGPT with customer service chatbots and messaging platforms. It will allow your business to respond to customer inquiries and engage with customers in real time. This saves customer service representatives valuable time and improves customer satisfaction.
Content generation: You can also create product descriptions, blog posts, and other marketing materials, saving time to focus on other important tasks.
New Ideas and Insights: ChatGPT’s advanced NLP capabilities can generate new ideas and insights for your marketing campaigns and strategies, bringing new perspectives and opportunities to your business.
Key Takeaways
In summary, GPT3 tools are essential for companies that want to take advantage of the latest updates in AI technology. Here are some key points of what we have discussed today:
- GPT3 is a cutting-edge AI technology developed by OpenAI that provides enterprises with powerful NLP capabilities and the ability to automate various tasks.
- AI copywriters can be used to automate content creation, improve customer engagement, and generate new ideas for marketing campaigns.
- ChatGPT gives businesses the ability to respond to customer queries and interact with customers in real time.
- With PublerAI, users can write entirely new texts, create stunning images, and even reply to comments via AI assistance.
Have you tried these tools before?
If yes, what do you think? Let us know in the comments below.
Denisa Lamaj
