Every year, the best time to post on social media changes.
If we were to mention 2020, not only us, but everyone know that people stayed longer on various social networks.
We’ve already talked about the most important social media stats in 2021 that will help you curate a better marketing plan for your online presence.
Taking good care of the time you post on social media means you care about your brand’s organic growth.
While during 2021, we woul’ve recommended to post once per day, in 2022 this is not the case anymore. Instagram has witnessed a great increase in engagement and interaction in various periods during the week.
Least Recommended: Sunday
Recommended: Tuesday, Wednesday, Thursday, and Friday
Peak of engagement: Tuesday and Wednesday
Peak Hours: 10 AM – 1:30 PM
Facebook posting time has take an interesting shift from the past. Instead of theusual mid morning engagement, it now looks like the best time to post would be the earliest hours.
Not recommended: Weekdays from 10 PM – 1 AM and Weekends
Recommended: Monday – Friday at 3 AM, Tuesday at 10 AM and 12 PM
Peak of engagement: Weekdays 3 AM
During 2022, it looks like the highest concentration of engagement on Twitter happens between 7 AM to 12 PM.
Not recommended: Sundays and every day of the week from 10 PM – 2 AM
Recommended: Mondays, Tuesdays, Wednesdays, Fridays and Saturdays at 9 AM
Peak Hours: 9 AM
At least 5 times a day
Not Recommended: During working hours on weekdays
Recommended: Weekends
Peak Hours: 12 PM – 2 PM and 7 PM – 10 PM
LinkedIn users seem to be more active in the platform during the working hours and a bit earlier. More precisely on the 6 AM to 5 PM time window.
Not Recommended: Evenings and the Weekends
Recommended: Tuesday, Wednesday, and Thursday
Peak Hours: 8 AM – 1 PM
Apparently YouTubers find it easier to surf and upload content during the weekends.
Recommended: 6 PM – 9 PM Every Day
Most Views: Saturday and Sunday
Peak Hours: 6 PM – 9 PM on Saturday
Not Recommend: 9 PM – 12 PM
On Google my Business being that the content is removed after 7 days the most optimal posting schedule would be between 1- 4 posts per week.
Recommended: Monday, Tuesday, Thursday, and Friday
Peak Hours: 7 PM – 9 PM
Not Recommended: N/A
Sources of information:
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