Best Time to Post on Social Media in 2022

Every year, the best time to post on social media changes.

If we were to mention 2020, not only us, but everyone know that people stayed longer on various social networks.

We’ve already talked about the most important social media stats in 2021 that will help you curate a better marketing plan for your online presence.

Taking good care of the time you post on social media means you care about your brand’s organic growth.

Here’s why it is important to know the best time to post on social media:

• The engagement towards your posts is increased
• The high click-through rates may convert to conversions
• Your updates are seen and many people are aware of what you’ve been up to
• You can easily reach potential customers

Instagram

While during 2021, we woul’ve recommended to post once per day, in 2022 this is not the case anymore. Instagram has witnessed a great increase in engagement and interaction in various periods during the week.

Least Recommended: Sunday

Recommended: Tuesday, Wednesday, Thursday, and Friday

Peak of engagement: Tuesday and Wednesday

Peak Hours: 10 AM – 1:30 PM

Facebook

Apparently, not much has changed from the past on Facebook scheduling hours. For most users, the mid-morning hours are still the best to spend on this social network.

Not recommended: Saturdays and Evening Hours

Recommended: Tuesday, Wednesday and Friday 9 AM – 1 PM,

Peak of engagement: Weekdays 11 AM

Twitter

During 2022, it looks like the highest concentration of engagement on Twitter happens between 7 AM to 12 PM.

Not recommended: Sundays and every day of the week from 10 PM – 2 AM

Recommended: Mondays, Tuesdays, Wednesdays, Fridays and Saturdays at 9 AM

Peak Hours: 9 AM

Pinterest

At least 5 times a day

Not Recommended: During working hours on weekdays

Recommended: Weekends

Peak Hours: 12 PM – 2 PM and 7 PM – 10 PM

LinkedIn

LinkedIn users seem to be more active in the platform during the working hours and a bit earlier. More precisely on the 6 AM to 5 PM time window. 

Not Recommended: Evenings and the Weekends

Recommended: Tuesday, Wednesday, and Thursday

Peak Hours: 8 AM – 1 PM

YouTube

Apparently YouTubers find it easier to surf and upload content during the weekends. 

Recommended: 6 PM – 9 PM Every Day

Most Views: Saturday and Sunday

Peak Hours: 6 PM – 9 PM on Saturday

Not Recommend: 9 PM – 12 PM

Google My Business

On Google my Business being that the content is removed after 7 days the most optimal posting schedule would be between 1- 4 posts per week. 

Recommended: Monday, Tuesday, Thursday, and Friday

Peak Hours: 7 PM – 9 PM

Not Recommended: N/A

Sources of information:

socialmediatoday.com

oberlo.com

blog.uniclixapp.com

social9.com