Best Time to Reach Your Audience


Do you want to know when is the best time to reach your audience? Follow us in the next paragraphs!

Finally, after millions of researches, tests, campaigns, and all that, you have found your prospects, and they… your brand! The only thing you need right now is timing. Naturally, you are probably asking right now: So tell me Publer, when is the best time to reach your audience?

Not so fast though! Publer has some great tips for you, but before we can jump into the exact hours let us explain a few things first.

Channels: Where are your customers?

We live online! We are always connected. The extensive usage of mobile devices has made it easier to locate, do, watch, or buy what we want when we want it. There’s never been a better time for marketers to achieve the holy grail of reaching the right person with the right message at the right time, every time. There are various mediums where you can reach out to your targeted customers and different methods to get there.

  • WhatsApp
  • SMS
  • Social Media
  • Email Marketing
  • Paid Search
  • Paid Social
  • Display Ads
  • Comarketing
  • PR
  • Events
  • Prospecting
  • Referral
  • Cold PRospecting
  • Affiliate

You might be tempted to convey the same message at once, to all the possible channels but instead of gaining in sales you’ll risk losing their interest. So when is the best time to reach your audience?

Each channel has its own timing and its own way of conveying content. But most importantly each type of business finds their consumers in specific channels. Why? Easy! Every type of business targets a specific range of people and that pool is rarely “swimming” in all the possible mediums.

To define where your prospects are you need to to create a strategy focused on your customer. Think about them. Try to understand what their needs are, what relationship you want to establish with them, what their problems are and how you can solve them.

Analyze: How are they finding you?

In Google Analytics, you can track acquisition metrics like traffic by source, sessions by social network, top paid keywords by sessions, sessions by organic traffic, bounce rate, and more to see how people find you, what your most lucrative directories are, and how effective specific promotional activities are at attracting site visitors.



Have you ever wondered how many times per day you check on your phone? According to The Guardian, we pick up our phones an average of 58 times per day! Shocking, isn’t it? For sure most of us contribute in increasing that value everyday. We are constantly “just checking the time” but eagerly looking at the new notifications. Scrolling through notifications has become a game we love to play during the day.

So this is the perfect item to deliver: A notification! An SMS from your brand either promoting your brand, announcing sales, or promoting your product.

When is the right time to hit send? The optimal time to send SMS marketing messages to your clients is determined by a variety of factors, including the product you offer and the action you want your subscribers to do. The guidelines you must follow are identical to those that apply to email marketing campaigns.

Nevertheless we have some specific hours that have brought some good results.

Social Media

When to post on social media, when is the best time to post on social media or what are the best times to post on social media are very common questions for those who want to increase the visibility of their posts on social media, Facebook, Twitter, Instagram, Linkedin, Pinterest, and others. The decline in organic reach on most social networks forces the community manager to find solutions and refine the social media strategy.

We at Publer have thoroughly tested and defined which are the best time to post on all the main social channels and prepared a guide to lead you through the best days, the peak hours, and the ones to avoid.

“So will I finally know exactly when is the right time to post and to ensure maximum visibility and impact on my followers?”

The answer to this question is not as simple as “you must post on Facebook at 12:30 p.m. on Thursday and Friday”. Whether it’s on Facebook, LinkedIn, Twitter, Instagram or TikTok, the best times to post depend on your followers and when they’re online on a particular social network. Fortunately, there are tools to help you determine “peak times” on YOUR social networks. These are the times and days when your audience is online and engaging with your content.

Fortunately, Publer has a special tool for you to determine your followers’ activity and in this article, we’ll help you answer that question. We will have clear insights on when is the best time to post on social media, backed by research on your own data.

Email Marketing

Worst Days: Weekends and Mondays

Monday is one of the days where most people reach their mails and start deleting what has been accumulated during the weekend. Your mail might get in the bin with the rest of the others. Weekends are usually dedicated to the family, to traveling and to finish what was left behind during the week. These days tend to have low open rates as most people are not on their PC’s during Saturday’s and Sundays.

Best days: TWT

Tuesday, Wednesday and Thursday! Being Monday one of the days with the highest risk of deleting and the weekend one of the ones with the highest risk of just getting ignored with the rest of them, we are left with the midweek days to showcase all of our company’s best features, events and news.

Peak: Mid-everything!

The best tried and true approach has come to be the emails sent in mid-week at the middle of the day. Emails should be sent between 1-3 p.m., according to general knowledge. Whilst 9-11 am is also recommended.

Will these suggestions work for me?

The thing is that all of the above depend greatly from your targeted audience, but also from your competition. Where will you stand if you and your competition send emails at the same time of the day?

Are you an entertainment business? Then probably the best time to target your audience would be the Friday that most enterprises may be avoiding, as people are already in the mood for fun activities and browsing to find them.

Is your business the perfect solution for audiences that love technology and innovation? In that case, the weekend doesn’t seem like such a bad idea.

Your enterprise is dedicated to a younger age group? Then you could safely opt for night time emails as they would be on their phones, connected most of the time and ready to receive.

Most importantly, if you are a worldwide type of enterprise like Publer, don’t forget to check on your audience’s time zone. Where do your recipients live? At what time are they going to receive this mail

Test, analyze, retest

This is how you find out when is the best time to reach your audience. Do you think your audience only engages with your content on the weekends when they’re home relaxing? Try working hours. The results might surprise you.

And yes, maybe more of your audience is online on weekends, but are all of your competitors flooding those times with content? You could benefit from off-peak hours when the competition is concentrating on-peak hours.

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