LinkedIn has become the go-to platform for businesses and professionals to connect with each other, gain work opportunities, and market their services to the right demographic. When it comes to B2B marketing, LinkedIn is the number 1 social media platform. The problem is, that a lot of people find it very hard to connect with their desired audience and boost their reach on LinkedIn.
We know how it goes, you might get a few comments, one or two shares, and a few reactions, but it never goes up from there. So, how do you boost your reach on Linkedin? How does Linkedin work?
In this article, you will learn about a few methods that you can use to boost your reach on your LinkedIn posts.
The answer to this question is that nobody really knows. According to LinkedIn, the stream of posts that you see on your Home page is “people talking about the things that you care about.” The posts that get prioritized by the Linkedin algorithm, are the posts that your connections post based on your own interests.
LinkedIn focuses on promoting engagement between people and connections, people want to see posts that are interesting to them by people they follow, so this makes sense.
One important factor in improving your reach on LinkedIn is consistency. Much like other platforms, the LinkedIn algorithm rewards those who post and engage with others regularly. We recommend scheduling LinkedIn posts so that you don’t have to deal with the daily hassle of getting your content out manually.
Now that you understand a little more about how the LinkedIn algorithm works, you might still wonder how do you make sure that your posts are seen by a bigger audience? Let’s take a look at a few methods you can use to boost your posts on Linkedin.
The first method is actually very straightforward, you need to make sure your LinkedIn profile or company page reflects who you are. How can you make sure your profile is completed correctly? Well, firstly, the fact is, that people will see your LinkedIn headline and image when you share a post, comment on someone else’s post, or send an invitation to connect. So, your LinkedIn headline and Image are the most important factors of your profile. Secondly, tell your story, and be genuine. When someone looks at your profile, they want to see the person behind the brand or profile.
You can do research on your competitors to see how their profiles and company profiles are created to make sure your LinkedIn page is up to standard. When you use keywords related to your field and list your services, your experiences, and contact details, your profile will be noticed, because it is complete and demonstrates professionalism.
You want your posts seen by the right audience, and the first thing you can do is to make sure you do your research and plan your LinkedIn content in advance. Having a content calendar for LinkedIn will help you stay consistent and improve your posts when you see something is not working. With that said, you need to make sure you post the right content at the right time. The only way you can be sure you are posting at the right time is by trial and error. This is why a content plan is so important. If you realize a post works, keep doing it!
When creating and planning your content, keep in mind that LinkedIn offers various content-type possibilities that you should use to see what works for your audience. This includes text-only posts, single-image posts, native video posts, LinkedIn articles, document posts, carousel posts, celebrations, live videos, polls, events, and “Offer Help” Posts.
Another thing to keep in mind while creating content is to make sure your posts are positive. If you’re struggling to come up with content to post, you can share something positive. This will show your audience and connections that you have empathy for what your audience is going through.
The biggest thing with content creation besides using content types that work is to include hashtags, not more than the max recommended 3, at the end of your post to broaden your reach further.
After you have your content plan in place, and you are on track to post on a constant basis, you need to make sure that you do everything to grow your audience and boost your own engagement. Keep in mind that LinkedIn is a connection platform where you want to network with other professionals, so make sure you share interesting posts of other professionals in your field.
Share your opinion on their posts by commenting on them. This way, your name will be seen by more people, and they might visit your company page or profile, which will lead to a bigger reach.
You can also try to share a few interesting news articles or blogs from websites on topics related to your niche, and career. Add a few hashtags to the post with your thoughts, and add some of your connections, asking for their opinion on the article and topic.
The bottom line with all of these methods is to connect with more people as your company page or profile in your niche so that your profile can be noticed. Just like any other social platform, when you are consistent, have a strategy, and stick to it, you will see results in a month or two.
It can be hard to understand and get a grip on Linkedin in the beginning, believe me, as a digital marketer, I know! But once you understand its strategies, and algorithm, and see what works for you, it will become a breeze. If you are still unsure after a month and do not see results on your company page, you can try some of these strategies mentioned in this step-by-step guide to LinkedIn for businesses.
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