Christmas Marketing Strategies in Mid-Summer?!


It hits differently when you hear any ‘Jingle Bells’ – related words in July, right?

Well, as unbelievable as it sounds, social networks think differently and there’s a reason behind that.

Jingle Bells in July

Lately, people are searching a lot about Christmas shopping gifts and event ideas on Pinterest and other social networks. It seems like people miss gathering with friends and family. Well, we’re all on the same page somehow.

This naturally brings us to the need of forging good Christmas marketing strategies. The first and second quarters of 2022 worked quite well for digital marketers. During this time, they have suggested multiple ad campaigns regarding the smooth remote working.

Human Resource departments shared remote working job vacancies for many people over social networks like LinkedIn, or other hiring-based platforms.

Another solution to help people worldwide stay connected at any time of the day were the online meeting platforms.

Working remotely – Christmas Marketing Strategies in Mid-Summer?!

Let’s prepare for what’s going to happen in the upcoming months.

The pandemic situation might continue and the lockdown might start again. That’s how people are getting triggered to make plans for the future.

People love buying online through eCommerce solutions that are widely developing. Think of Facebook, Instagram, and Pinterest Shops that offer transparent online catalogs where you can purchase in a click.

Facebook has shared its Christmas shopping marketing campaign guide and insights. Christmas is definitely the most amazing time of the year. Nevertheless, we strongly think this one might be the most important. Unfortunately, we don’t have any information regarding the future of the pandemic.

Christmas Marketing Strategies in Mid-Summer?! – Purchases

According to these insights that Facebook is providing, people search and purchase items mostly during holidays. There are quite a few factors that explain their people’s choices, like price, availability, shipping costs, etc.

The Facebook latest insights show the results for every nationality. Most of people love purchasing (mainly gifts for themselves) during holidays. It feels like Christmas already!

How does Publer help your small business

Leading a small business in this era means being also a great social media manager. You have to know which is the best channel according to your business, create posts, find content or find out the best formats for your posts.

Publer’s platform will aid you to create beautiful posts with its built-in photo editor, and integrated designing tools such as Canva and Vista Create. From the platform, you can choose high-quality images on Unsplash or upload yours. Schedule them throughout the weeks, the months, or even years to always have an engaging social media profile.

Our platform can help better organize and distribute tasks between employees no matter how small or big is your staff group. Each member gets to have a special role and you can continue to approve or edit anything scheduled.

You don’t feel like creating posts? Connecting to our RSS Feed feature you may have always fresh content on your feed from your favorite source.

After a short while, you can start checking how your audience is reacting, and how your posts are being viewed in the digital world by revising the Analytic section on the platform. This will help you better understand what is more liked and what your audience is more focused on. In the long run, this will also help in creating not only the best Christmas Marketing Strategies but a great strategy overall.

Related Articles

Boost Sales with these 11 Christmas Marketing Ideas
Have a Super-Merry Christmas With These 6 Holiday Email Marketing Tips
New Trends and Tips to Plan a Strategic Holiday Season

Let's stay in touch

Subscribe to our newsletter, and we'll keep you up-to-date on our newest game-changing features and special offers. Plus, you'll be the first to know about the latest social media trends, tips, and tricks.