Regardless of the fact your brand is currently present on every social platform or not, everyone who takes care of the content and posts knows better what are the top challenges of being active.
Every brand has its own strategy, therefore their engagement is unique. Some social media managers use the same content for all the accounts they manage, whilst others change the contents and media also. But, what’s the difference and what should we really stick to?
The first thing that goes through your mind is the time effectiveness and working smartly. Some social media managers use the same content per each account, being that those are all representing the same brand and therefore, people need to get the same information. By using the proper post-schedulers, all you have to do is select every account, write the content once, and then, you’ve got yourself a post per each account.
Sharing the same content all over your social networks only helps you realize how important the information is and decide whether your audience really wants to learn more about those topics.
In case you don’t feel like changing the content and being active on each social network, cross-sharing is the easiest way to do so.
The same content, but written differently. Your brand has different followers on different social platforms. In case you want to reach more people on a specific network, try to share the exact post on another network. A simple example: Say you posted a photo on Instagram. Share the post on the Instagram Story and hit Share to Facebook. Everyone on Facebook can click the post on the story and get directed to your Instagram account immediately.
Cross-posting is the process of creating one post and sharing it (without any kind of modifications) to other social platforms too. This way you can save a lot of time and nobody misses any kind of information.
Cross-sharing is the process of sharing the similar content to different social platforms, but adjusting it properly: No GIFs for LinkedIn, short text for Twitter, etc.
Cross-promoting, on the other hand, is the key to being effective and reach same audience throughout all your accounts, because you get to share a link from one social network to another in a click and direct the audience automatically. Now everybody knows which social networks your brand is currently active on.
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