Pinterest is a social media platform where people explore, create, and share visual content that is helpful, entertaining, and inspiring.
But you might not know that you can use Pinterest to grow your business, just like any other social media or search engine.
If you are a business or blogger, the best way to do that is to have a clear plan for strategically using Pinterest.
Today we will show you seven tips for developing a simple and effective Pinterest marketing strategy to help you grow and increase traffic and sales for your online business.
Pinterest marketing is about leveraging what the platform offers to achieve specific goals, such as:
It also has a unique search engine that uses algorithms to determine the ranking of various Pins. With this in mind, you must be strategic with your business when creating Pins for this platform.
You should integrate your SEO strategy with visually appealing, useful, and emotionally engaging content that appeals to your users’ intent.
Pinterest needs and deserves its marketing strategy, like any other social media. Here are seven tips to make the most out of it.
As mentioned earlier, Pinterest is an excellent platform for users to discover new products and services or find answers to their questions. Therefore, focusing on educating customers and potential customers is a beneficial approach.
Pro Tip: Create Pin content through tutorials, how-to articles and videos, interactive infographics, and other links to educational content.
Start by knowing your audience and creating buyer personas that help you develop the educational content you share on Pinterest.
Design content for Pinterest to increase website visitors, conversions, and online sales. Unlike Instagram, Pinterest allows you to link the visuals in your Pins directly to your website, providing a unique advantage for marketers.
Use the Pin strategy to provide images of your products while sharing your content. For example, you can create a board on Pinterest and share home design tips along with your products. So, viewers learn something while viewing your products and tend to click through to the site.
Pro Tip: Share Pinterest shortcut buttons and widgets on your site and users can easily connect to your boards to follow, comment, and share Pins.
Beyond a certain aesthetic, Pinterest users are looking for relevant content and ideas that motivate them to try new things.
Pro Tip: Keep your content inspiring, positive, and actionable.
Social media management tools help you plan your posts and organize your content on social networks, including Pinterest, before you publish it.
This way, you are sure that everything is shared and published as planned. Social media management tools often also come with analytics.
It is a great time to use Publer today if you haven’t yet. You can connect not only to Pinterest but also to Instagram, Facebook, TikTok, Twitter, LinkedIn, Pinterest, Google Business, YouTube, WordPress, and Telegram.
Publer has many features you can use for your Pinterest account. Here are some of them:
If you want to learn more about Publer features, then check here.
If you are a creative business, it is your perfect opportunity to use Pinterest to showcase your brand aesthetic. Your brand aesthetic is key in attracting and retaining your audience on Pinterest. So play with colors, fonts, and the overall vibe of your images.
Pro Tip: Still, remember what fits your brand and how you want your customer to feel or the brand you want to evolve the most.
Pins are an integral part of your Pinterest marketing strategy, and luckily, the platform offers a wide variety of Pins. Some of the best-performing Pins showcase your service or product and contain a compelling call to action (CTA).
You can start by promoting special events, offers, limited-time discounts, and more. Learn about the types of Pins below and develop a strategy to include as many Pins as possible for your business and brand.
Pinterest recommends using a 2:3 aspect ratio or 1000 x 1500 pixels. Pins with an aspect ratio greater than 2:3 might get cut off in people’s feeds. You can enter up to 100 characters. The first 40 characters may appear in the user’s feeds depending on the device.
Follow these simple steps and happy Pinning with Publer:
5. Easy planning: With the CSV bulk upload option, you can schedule up to 500 posts at once.
6. Watermark and preview before planning: You can easily add a watermark to your image to ensure you receive credits.
7. Schedule or Publish!
The visual platform needs and deserves time to plan its Pinterest marketing strategy, like any other social media. Here are some key takeaways:
We hope you liked today’s article and learned more about your Pinterest marketing strategy. Let us know your thoughts!
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