Investing on Facebook Ads is a common thing to do for brands. Many of them have had amazing conversions, while some others have experienced nothing but a loss of money.
Facebook provides multiple advertising solutions and none of them requires an expert to take care of. Facebook has always been straight-forward and easy to use.
– Set a clear objective. Rather you’re creating a new ad per brand awareness, drive traffic to your page, lead generation, receive messages, boost engagement, etc., you should specify it. It can be done in a single click and that’s very important.
When you properly put a focus on a new campaign, all you want in return is a great and fast result. This is why it is highly recommended to have a specified target audience and objective.
– Keep the target narrow/wide enough. When creating a new Facebook campaign, you need to have a real goal in mind and that’s only reachable by targeting the audience you really need. As explained above, Facebook provides multiple options to choose from and selecting the age, location, and interests that might be interested in your campaign is pretty straight-forward.
You don’t want to select digital marketing agencies in Australia when you’re creating a Facebook campaign for nonprofit organizations in South Africa!
– Forget guessing. There is never some time to lose nor money to spend on something you think will work out. Use these assets in your favor and don’t let your fantasy take control over you. What’s for sure is the fact that you can control your target, but never the outcome of a campaign.
– Check on your ads continuously. Studying the ongoing Facebook ads is part of the process. You need to know how the conversion rate is going on, if the right people (you targeted by interest) are clicking the ad, etc. Don’t ignore the results, nor make changes to the ads in the first 3 days.
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