There are many reasons for becoming an influencer on Instagram, but most use their popularity to market brands, personal or affiliate, by sharing creative ideas, photos, and videos.
Being popular on Instagram is only the beginning of what being an influencer offers. Having a large audience makes your account attractive to brands looking for influencer endorsements, meaning you can leverage your following for a hefty payday.
Becoming an influencer takes work, and there’s more to being successful than simply creating beautiful content. To become an influencer, you might have to put in months of work to achieve your goal, but stick to the plan, and it will bear fruit. Influencers often charge anywhere between $75 and $3000 for each post.
It’s predicted that $8 billion+ will be spent on influencer marketing in 2022.
Not too shabby, am I right?
Here’s our advice on becoming an influencer on Instagram. Let’s get started!
Heads Up: This list of best practices for Instagram applies to most other social media platforms.
How to define your niche 101:
Like fashion, but make it…vegan.
An Instagram bio only allows 150 characters, which might not be enough to display all the information and content you need your followers to see. Luckily, Publer is here to help.
Publer’s Link In Bio feature makes all your content available with one click on your Instagram bio. Instead of updating the URL in your bio every time you’ve posted a new blog or YouTube video, simply add new content to your Link In Bio dashboard. Everything you want your followers to see will be available through your Instagram.
This way, you can keep your followers up-to-date on all the latest news and happenings from your business or personal account without taking up valuable space in your bio!
If you want to make sure your posts are seen by as many of your followers as possible, you need to be aware of the Instagram algorithm and how it works. Posting consistently, both in terms of frequency and timing, is one of the most important things you can do to optimize your visibility. Additionally, using a tool like Publer’s content calendar to plan and schedule your posts can help you keep on track by never missing a post.
If you don’t caption your posts, they’ll go unnoticed by your followers. Captions are an essential part of social media, providing context and helping to convey your message. A good caption is short, sweet, memorable, or encourages your followers to visit the link in your bio.
Hashtags are used to improve viewership, engagement, and follower count. Using 30 relevant hashtags with varying search volumes is your best option. Choose tags with search volumes of less than 10 million to ensure you rank well.
If you are an aspiring influencer, it is essential to have a profile picture with your face and not just a logo. Also, make sure that all of your photos are edited in a similar fashion so that your account has a consistent look. Research other accounts with a niche similar to yours for inspiration, and always try to take well-lit photos.
Increase interaction with your Instagram followers by liking and commenting on their photos and replying to comments on yours. When necessary, add hashtags and tag relevant accounts. Call-to-action captions, giveaways, and contests can all help you boost engagement.
You may learn what your followers enjoy by using polls and question-answer sessions in your Instagram stories. You may follow back some of your followers and popular accounts similar to your area of interest. It’s also a good idea to share personal anecdotes, day-to-day experiences, and goals.
Opt for an Instagram business account instead of a regular one to gain access to added features such as Instagram Analytics. These analytics help you view follower demographics, follower interactions, and gender-based information. You will be able to deduce the correct posting times and the days in a week when your followers are most active.
Instagram stories are an added way to interact with your followers and increase engagement. You can run polls in your stories, ask questions and even share your daily routine. You can post both photos and videos, plus you can also alert your followers of a new post. It’s possible to share links, add hashtags, mark locations, and shoutout other accounts.
Don’t wait for brands to contact you. Tag your favorites, send emails and leave comments asking for collaborations. Make sure you work with brands you believe in and are willing to support. You can also tag accounts that operate to reshare photos for even more exposure.
Fake, dishonest or disingenuous are probably not words you want to be associated with your personal brand. So don’t buy followers.
Bots and paid followers will not naturally engage with your content, which could harm your reputation or interrupt organic engagement. Organic followers are the way to go if you want genuine likes, comments, shares, follows, meaningful interactions, and sustainable growth.
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