How to Create and Use LinkedIn for Business

Being a professional-oriented social platform, LinkedIn counts millions of businesses that own one or more accounts. Everyone on LinkedIn can watch news, connect with others, hire professionals, etc.

Different types of businesses have the advantage of using strategical marketing tools for a smooth workflow, whether it’s a B2B, B2C, etc.

This image is showing a glass half full and a piece of red orange. The photo is a courtesy of Morning Brew on Unsplash.
Photo by Morning Brew on Unsplash

How to use LinkedIn for Business

Create a LinkedIn Page

Everyone on LinkedIn can create a Page, by going to the Work section and selecting the last option: Create a Company Page

This screenshot explains how one can create a new Page on LinkedIn - by going to the Work section and selecting the Create a Company page.

Then, you can decide the Page type:

  • Small business (less than 200 employees)
  • Medium to Large Business (more than 200 employees)
  • Showcase page
  • Educational institution
This screenshot explains how to choose correctly when it comes to a LinkedIn Page.

Then, you need to fulfill all the details of your business. Making sure you’re entering them correctly and the URL is appropriate.

  • Page Identity (Name; Linkedin public URL; Website)
  • Company details (Industry; Size; Type)
  • Profile details (Logo; Tagline)

Click Create Page and you’re done.

This screenshot explains which are the required fields to fill during a LinkedIN Page creation.

After you’ve successfully created a new Business Page, you are ready to start updating statuses. You can share photos and videos, create events, etc.

To receive enough post reach and engagement, a page should be updated at least 2 times per week.

There are many useful tricks a social media manager should be informed of a great Page display. Everyone should use the proper image sizes and dimensions and take good care of the insights. LinkedIn analytics consists of Visitors (Pageviews, Unique visitors, Custom button clicks), Updates (Reactions, Comments, Shares), and Followers (Total followers, New followers).

This screenshot explains how to go and check the Analytics on a LinkedIn Page.

You could also use other digital tools to view specific post insights. This is how to know which time to stick to when posting. On Publer, you can schedule all your future posts. Your feed never seems dry and you have enough time to enjoy interacting with connections.

There are different strategies you might follow to reach the maximum audience and be active all the time. Think of an event or job announcement that you want to share continuously to your LinkedIn feed. One of the most effective ways to deal with a repeating post that won’t take you time is to schedule it as a recycling or recurring post. Decide a start date (and maybe an end date, as well), the time, and you’re free.

Taking care of the customers is so important, that having your posts scheduled is the smartest things.

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