How To Get Followers On TikTok: 13 Foolproof Methods

March 20, 2022

TikTok is a popular video-sharing application with over 350 million monthly active users. The platform’s popularity has increased, fueling the demand for followers. Most people want to earn new followers but are unable to gain them (consistently) in a crowded space as the platform expands.

Looking for a way to stand out? We’ve come up with 13 foolproof strategies to increase your views and followers.

Tailor Content To Your Audience

It’s all too easy to lose sight of your target audience in favor of making films that appeal to everyone. However, without a clear strategy, it’s tricky to create with consistency and develop your brand. When you develop engaging content for a niche group, you’ll improve engagement and increase your following. 

Consistency Is KEY!

Determine a posting routine that works for you and stick to it. Whether it’s once a day or just once a week, the more consistent your rhythm is with new material, the better your performance will be. It’s always a good idea to post when most of your audience is online and active. If you have a TikTok Pro account, you can get in-depth statistics on when to post on TikTok. The hours and days when your followers are most active may be seen on the analytics dashboard.

To make sure you’re always reaching your target audience, use Publer to schedule your TikTok videos. It’s an excellent way to keep your routine on track.

Create Original, High-Quality Content

This may sound like common sense, but it’s worth discussing. Videos that are poorly lit, out of focus or have poor sound quality will not appear on the For You page. However, high-quality material has a better chance of being viewed and shared.

create original content for tiktok to get followers

Automate Your TikToks

Engage with videos to personalize your recommendations and in turn, automate them. Subsequently, be wary of the videos you like and replay as each impacts your video recommendations as TikTok learns your preferences.

The recommendations gradually become more and more personal over time. Pay attention to the accounts you follow and hashtags you use to automate your feed to your liking.

Get To Know Your Competition

Being a busy body with competition can be worthwhile. Do not only focus on yourself and your videos. It is important to observe the creators in your domain since these individuals are targeting your same audience, imparting niche-specific knowledge.

TikTok Ads

TikTok ads are short-form mobile videos sponsored to the TikTok site with the goal of increasing viewership. TikTok advertisements are typically used to promote a company’s image and attract website visitors but they are also awesome for audience expansion.

There are a few things to keep in mind when creating a TikTok ad: Make sure that your video is interesting and engaging to watch and be sure to target your audience correctly – use relevant hashtags and geotags to ensure that your ad reaches the right people.

tiktok advertising

Promote UGC 

On TikTok, user-generated content (UGC) refers to material created by your audience. Your audience’s UGC on TikTok will help you build trust in your brand, boost interactions, and eventually attract more followers. If you own a business that sells physical products, UGC reposting is an excellent method to increase brand recognition and boost engagement.

Increased Visibility With Keyworded Captions

To get your video to appear in the For You page, add hashtags in your caption. Users may discover your video when they search for that hashtag. It’s best to use hashtags that are relevant to your material. Using hashtags that are too general will make it more difficult for you to appear at the top of the For You page. Users will have an easier time finding your videos if you use more specific hashtags that are more closely connected to your content.

Jump On TikTok Trends

TikTok was built with trends in mind. On the platform, there is always something new trending. Trends are an excellent method to get more eyes on your material. When people search for popular topics, they’re more likely to discover your video and engage with you. If you’re lucky, the video may go viral and a single viral film may give you hundreds of followers overnight.

follow tiktok trends to get followers

Provide Value To Your Audience

One of the most essential aspects of developing engaging content on TikTok is to consider, “What value are these videos providing for my audience?” People watch films for a variety of reasons, something as simple as the comedy might be it. Perhaps your viewers are hoping to learn something new. Understanding what value your TikToks provide will assist you in determining the sort of material you create.

Take Part In TikTok Challenges

Challenges are another amazing way to be discovered by a new audience. The best part about challenges is you can call out other creators to participate. If they respond, they’ll almost certainly expose you to some of their followers. The key to a successful challenge is making sure that it’s doable for the average creator. If it’s too difficult, you’ll discourage participation. However, if it’s too easy, you won’t get the same level of exposure. Try to find a sweet spot where most creators can participate without too much effort.

Write Captivating Captions

A lot of people struggle to write engaging captions. Keeping things brief and stating exactly what you need to say is the key to success. Make sure your caption is relevant to the photo or video you’re posting. Aim to do it in an interesting style that piques people’s interest and evokes action. 

Always Include A Call-To-Action!

It’s possible that posting outstanding material isn’t enough to get TikTok users to subscribe to your account. Using a CTA to directly request that people follow you will improve your chances of them doing so. Simply adding “Follow us for more videos like this” at the conclusion of a video caption will encourage people to take action. 

Key Takeaways

We explored 13 methods to increase your TikTok followers. These methods should effectively increase your followers, brand, and engagement when done right.

  • Remember originality and high-quality content is of priority on TikTok. 
  • To increase your followers, make sure your content is done with high standards.
  • Take part in trends to gain visibility and possibly gain many followers.
  • Increase the engagement to propel you to the For You page, grow the video’s views, and your followers.

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