In this article, we will talk on how to get followers on Twitter and growing your audience fast with only five proven and easy methods.
The Twitter platform has been around for a long time, and things change every year.
As well as, the practices and methods for increasing your audience might change from time to time.
That’s why you must read this article and be up to date with the most important methods that will help you to get more followers, convert them into customers, and grow your business.
Before using the full potential of Twitter, you must first ask yourself these two questions:
Regarding the first question, the organic reach and engagement on Twitter are incredible. Especially if you enjoy writing and sharing, Twitter is one of the best places to build an audience and grow your business on social media in 2022 and beyond.
Here are some benefits that can encourage you to immediately start a Twitter account and be active.
Now, as shown in the introduction, let’s jump into the 5 proven practices and smart methods which, in this case, may help you build and grow your Twitter audience.
First, we’ll learn how to make your profile stand out. Then how to be consistent and post at optimal times, and finally, the ways you can interact with your current audience to boost engagement.
Let’s get started!
First: Create an inviting profile. People want to follow interesting things.
You want to ensure that your profile picture is high-resolution and stands out because first impressions mean everything. If you are a business or organization, using a logo does work when it’s clear and simple and is going to go a long way.
Next, everyone sees your header photo, so you want to make it stand out. If you don’t have graphic design skills, put a nice and positive photo because it’s usually hectic on social media.
If you want to do something more, then you can add something like a quote that speaks about you or your company. You could also introduce yourself and say who you work for and what your position is with your company logo in the background.
Not only that, but you can add company information like a recent campaign because it’s free advertising! Include hashtags, keywords, and maybe your emoji that defines your brand in your Twitter bio.
If you want more information or to see some Twitter bio ideas, then read this article in more detail and get inspired!
Next, let’s understand the Twitter algorithm. It’s pretty simple.
Twitter wants to show you accounts and tweets that have a lot of followers, retweets, profile clicks, likes, and impressions. So if you manage to hit all those boxes, you’ll be shown to the most people.
When using hashtags keep in mind these things:
Research. Using the explore tab, you can search for popular hashtags and see which ones people are already using. Make use of those in your Tweets to take advantage of it. Include any hashtags that people are using to talk about your brand in their tweets as well.
Use them regularly. Your brand can connect with Twitter’s happenings by using hashtags. Which is good news for you because brands can connect with Twitter’s events.
Make them easy to spell. Your hashtag should not have any margin for error. People will be less likely to use it because it will be harder to find. It can also help make your hashtag easier to read by capitalizing every word.
Don’t over hashtag. Keep your message concise.
Don’t use all Caps Lock. Just, do not overdo it.
So, it’s best to know how to use hashtags properly and make sure they’re relevant to your audience. Again, this doesn’t mean using a thousand hashtags.
Twitter recommends that if you use more than 3 hashtags, you’ll have a 17% decline in engagement – so two hashtags are optimal.
Step number three is to have a consistent posting or tweeting schedule. This actually goes for any social media platform. You need to have a consistent schedule, and you need to stick to it.
Let’s discuss what we mean by tweeting consistently. The optimal is posting 2-6 times a day on Twitter. If you only post once a day on Twitter, not everyone is going to see your tweets, and if you post more than 6 times, you will be loading people with too much information.
So when you post, you want to make sure that you reach most of your audience at their peak activity times. You will learn more about your audience, what they’re into, what they’re discussing. This way, you will also get relevant information to help you decide on how to strategize next.
You can now create and schedule long Twitter threads (up to 15 tweets) using visual content on each and every tweet – not only on the first one.
You can even respond to comments across socials you’ve added to Publer by using photos, videos, or Gifs.
For more information on how to schedule Twitter threads with Publer, we have a guide packed with screenshots that will make your process easier.
So if you’re struggling with consistency, we highly recommend you use Publer and schedule out a few days so that you don’t have to think about it every day.
Next, let’s learn how you can interact better with your current audience. After all, they call it social media for a reason.
First, when your Twitter presence is personable and conversational, you’ll increase engagement and grow naturally.
Also, start looking through your following and identify influencers and leaders in your niche that you can collaborate. Even if you’re too busy for collaboration, you can interact with them because they’ll have an audience that shares your interests.
You can go even further by testing out what type of content your audience likes to see. Maybe you’ll post a poll on Wednesday, a question on Friday, and some GIFs between.
So ask who your audience is. If you were them, what would be the best information that you want to see from you?
People come to Twitter to take part in conversations and consume content they’re interested in. So to grow your followers, you have to make sure that your content appeals to your audience and adds value ─ whether that’s tweeting about sales, product tutorials, or current events.
Make sure that everything is visual. Also, it is recommended that you post valuable content to your audience 80% of the time and only stick to self-promotion 20% of the time. This standard will ensure that your audience always knows that you provide great value and that you’re worth following.
Our final method to ensure that you gain new Twitter followers is drawing in your audiences from other platforms. Now, this could be anything. It could be your YouTube channel or maybe an Instagram account.
Twitter is one of the best places to build an audience and grow your business on social media in 2022 and beyond.
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