How to Improve Social Media Management in 2022

Your brand’s reputation is totally dependent on you and your hard/effective work.

Taking your job seriously will absolutely pay off. Social media management is hard, tiring, and just like other jobs, it needs your 100% focus. The more fantasy, new ideas, and work you put – the better the results.

Are you happy with your social media metrics results? If there are some things you need to change, then simply write them down and start learning more things every day.

Here are 8 tips you should follow if you want to improve your social media management efforts next year:

• Always stay up to date with trends, designs, and competitors

Everything changes very often when it comes to social media. Whether it’s about which post type gets viral (memes, Reels, videos, etc.) or profile feed you should follow to stay ahead of competitors.

Staying up to date with trends is by far the most important thing you should do. Lately, most social networks are collaborating with eCommerce-related websites, because people are buying more and more online. Why? Because it is easy, time-saving, influencers are doing a great job, and viral items somehow become a necessity.

In order to find daily trends, you should be aware of some sites. Some of them are Google Trends, Semrush, Social Media Today, and of course, the whole social network itself – Twitter.

Also, reaching out to your competitors and checking on what they’re working on lately, isn’t a bad idea. Maybe, you can get inspired and improve your service, so you can get a step ahead of them.

• Don’t over target

All marketers tend to target the correct audience. It really doesn’t matter if the idea is to boost brand awareness, get more engagement, grow socials, or get more sales.

Here’s where you should focus on CPC, CPM, frequency, impressions, and amount spent.

According to databox.com, 18% of marketers say that 30K-50K is good audience size.

Are you anywhere near this? If not, there’s always room for improvement.

• Repurpose content often

Have you ever heard of the Marketing Rule of 7?

It’s the logic that explains that a person should see a product/service at least 7 times in order for them to take an action (purchase, follow, like, comment, etc.).

If you’re already scared that sharing the same information all over your socials wouldn’t benefit you because you might have the same people following you everywhere and you don’t want to upset them – there comes the repurposing option.

Repurposing is the process of transforming a piece of content into multiple types.

For example:

A blog article – Reel, podcast, webinar, YouTube video, Instagram post, TikTok, Story, etc.

A Facebook update – email marketing, LinkedIn carousel post, etc.

• Schedule your content, but humanize your presence

There are many things you can do to save time. One of them is to schedule the content.

This doesn’t mean you should automate and leave, but it’s important to use time wisely in case you’re thinking about diversifying and making your online presence better and human-looking.

Never allow comments, feedback, or mentions to go without a reply. It doesn’t matter whether you’re fast on doing that, because everyone knows how busy a social media manager is, but no answer isn’t an option.

• Multitask consciously

The absolute drama over multitasking and getting a quality job done is endless. It’s very important to take good care of how you spend your time and get things done in a timely manner.

If you’re bad at productivity and are known to procrastinate, then you can read helpful articles online that explain multiple productive ways to stay focused.

Have you ever heard of the Pomodoro Technique? Or you can head over this article which explains up to 21 techniques on how you can stay productive every day.

• Track results and use A/B testing to compare best ads

Your social media strategy changes and improves with time. And that’s through analyzing all posts: the time you got the most engagement, the time when users are online more often, where is your audience located, which is their profession or interest, etc.

All of this is possible and easily notable because each and every social network provides detailed analytics.

• Try Pinterest and TikTok as your main socials to promote content

There are over 10 social networks out there and we’re kinda impressed with Pinterest and TikTok.

TikTok helps reach people faster and there are small businesses going viral every single day. It’s the amazing time and effort that admins put into those videos. Tip: You can go viral on TikTok if you’re consistent, follow trends, and be unique in your own kind.

Follow Publer on TikTok

While on Pinterest, you can grow and nurture all your socials easily because every Pin can be clickable and as a search engine itself, Pinterest will always bring up the best content for you.

Follow Publer on Pinterest