Ervin Kalemi
Influencers are raking in the dough on Instagram. Look at any Instagram feed, and you’re bound to see at least one influencer promoting a product. And why wouldn’t they? With over 2 billion monthly active users, Instagram is a goldmine for influencers looking to monetize their accounts. The platform provides vast opportunities for businesses to reach new audiences and generate revenue
But what about the rest of us? Can we make money on Instagram? The answer is a resounding yes!
In this article, we’ll explore 7 methods for monetizing Instagram in 2022. Whether you’re looking to sell products, promote services, or simply make some extra cash, there’s sure to be a method that’s right for you.
How much they make varies, but influencers can definitely make good money. They’ve practically earned the right to be called celebrities in the digital space by influencing people to buy or support brands they love. Some influencers have even shifted from being TV stars to internet sensations.
Some of the biggest celebrity influencers are Cristiano Ronaldo, Ariana Grande, Dwayne Johnson, Kylie Jenner, and Selena Gomez. These influencers can potentially earn millions of dollars per post. Meanwhile, non-celebrity influencers can typically earn higher than a conventional 9-5 job.
Micro-influencers can earn anywhere between $88 to $200 per post, depending on how many followers they have. The more followers and posts you have, the more money you’ll make.
If you have 1,000 followers on Instagram, you’re already off to a good start. However, a solid engagement with your followers is more important than having a high number for your fanbase. If your followers like, comment, and share your posts, you can be more successful in making money on Instagram.
Some brands prioritize quality over quantity when making partnerships. They see that micro-influencers have interactive fan bases and believe that these followers will be more valuable advocates for their brand than a larger number of followers who are less engaged.
You have set up your Instagram account, gained some followers, and posted IG-worthy content. So, what’s next?
After you’ve learned the basics, your goal should be to increase engagement with your posts and reach a broader audience to maximize your influence. Here are ways to do it:
If the influencer route is not for you, there are plenty of other ways to earn on Instagram. You can sell products or services, partner with brands to become an affiliate or organize thought leadership sessions. Start by building a solid community so you can attract companies willing to partner with you.
Here are 7 ways to monetize your Instagram account:
An influencer’s job is not only to promote the products of their brand partners but also to sell their own. By setting up a business account and using the Shopping feature on Instagram, influencers can direct traffic to their products and boost their earnings.
Take well-lit photos of products you sell and promote them by using hashtags. You can also tag clients who post photos of your products to make them feel appreciated. The insights feature on the app lets you look at your viewers and statistics like your clients’ demographics and engagement rates.
Allocate funds to boost your posts to reach new customers. You can add a Call to Action (CTA) button to direct interested followers to your linked website, app, or landing page.
Badges are a feature on Instagram where people can show their support during a live video by buying badges. These badges cost around $0.99 to $4.99, and when someone earns one during a live video, a heart symbol appears next to their comment.
Share your upcoming live video on your feed or stories to get more reach. Give your live audience a shout-out and use the Q&A feature to people commenting to get more engagements and encourage people to provide you with badges.
Affiliate marketing is a tactic to monetize your account by promoting products and services. In 2020, affiliate marketing hit the $6.8 billion mark.
Note that a huge following isn’t necessary to become an affiliate as long as you have a community that follows you for your content. You can influence your audiences to check out the brands you support and get a percentage of the sales for every purchase made using your link or promotional code.
Getting sponsorships is the easiest way to monetize Instagram. Establish a specific niche for your profile so brands can see the value of partnering with you.
In some cases, brands may directly get in touch with you. Alternatively, you can work with an agency so that they can manage the brands you might partner with. When choosing brand offers, go for the products you know you will use, partner with brands you believe in, and don’t just do it for the money.
If you’re running ads on your videos, you shouldn’t have the option to skip them. You can set this up by going to your creator account settings and enabling the monetization feature so brands can place in-stream video ads. Once done, post your videos as usual.
Payments for in-stream video ads are credited monthly. Depending on how many views your video gets, you can receive 55% of the revenue generated per view. To ensure you get paid, make sure your videos are at least 2 to 4 minutes long.
Webinars are popular because they are helpful and effective. Your webinar attendees are likely to be people who know you are knowledgeable and credible. To build up your credibility in an industry, consider setting up your first webinar on a topic you are an expert in. Once you have proven your expertise, you can encourage more leads to watch your videos.
Webinars and virtual tutorials have a wider reach than in-person tutorials and are more cost-efficient and convenient to produce. You only need a professional-looking area in your home and a stable internet connection.
The more people you can reach, the more likely you will get prospects and convert them into customers. Promote your webinar before posting and make it as interactive as possible to maximize engagement with your audience.
Corporate training is a great way to monetize your niche and expertise. Companies consider this training essential to stay up-to-date with the ever-changing business landscape and equip their employees with the right skills and knowledge.
Corporate training is a great way to earn money from the knowledge you can share with your audience. Companies incorporate these trainings into their modern business model where consulting or coaching is also considered effective. This works well, especially for specific types of coaching like life coaching or executive coaching.
Consulting is an excellent opportunity to earn more money with greater flexibility and job fulfillment. It has also evolved into the highest-earning professional services industry, so it’s worth venturing into.
As Instagram continues to grow in popularity, there are more and more opportunities to monetize your account. Whether you’re a small business owner, influencer, or just a regular user, there are various ways to make money on Instagram.
There is no one-size-fits-all approach, and Instagram is really just a great platform to earn a spot as a content creator and make a living. It’s easy to navigate, and you don’t need to be an influencer to monetize your account.
Monetizing your Instagram account can:
No matter your interests, you can find a target market for your content on Instagram. The key is to have an excellent strategy and make the most of Instagram’s potential as a business tool.
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