Twitter is one of the biggest social networks. It is widely used by all ages and types of businesses, as it provides multiple options to get real-time information, promote a brand or boost visibility.
People who use Twitter know better how much people interact with each other and how fast they can share others’ updates.
To reach new audiences and receive quick feedback from experts in your field are in fact the main reasons one should join Twitter.
It allows you to tweet up to 280 characters and as many voice tweets as you want (as new threads to the same tweet) and you can share news, replies, fun GIFs or photos, create polls, etc.
Being that Twitter is useful for brands too, everyone should be aware of all tricks to create a strategic marketing plan and maximize ROI.
Being diverse, your audience sticks to different types of contents and that’s why you should experiment at first. On Twitter, you can create posts that have text only, emojis, voice tweets, add some photos, videos, or GIFs.
All you need to do is see which of these options has reached more people and made them engage. This is how you know where to stick to for the next tweet. Okay, we’re not a fan of transforming your brand into a GIF only (i.e), but let’s say you can use them more.
People love visuals and according to easel.ly, human brain process visuals faster ( 13 milliseconds) than texts. Also, people tend to remember only 10% of the information they hear, and 65% of the information they ‘see’ – visuals.
If you go to Analytics on Twitter, you can view all impressions regarding each specific post, their engagements, and engagements rates.
This is why we on Publer want to make the most out of our tweets. There’s no need to go up and down to find Top tweets to retweet them. All we have to do is simply select the Twitter account and view all the post insights in a blink of an eye. Using and re-sharing them is easy, fast, and effective, in case you want to reach more people using the same tweet.
By viewing and studying the time a tweet has reached more people and got the most engagement, it is highly suggested to stick to the same times on specific days. Each brand on Twitter has a different audience and therefore there’s a different schedule to post tweets at.
Take Publer as an example – most of the audience on Twitter is from USA. This is why our tweets start at approximately 1PM.
There are multiple Twitter insights providers, but let’s get back at what Twitter itself provides:
This is what Publer provides too. There’s only one slight difference though.. you don’t have to click and change page to do such a thing. Everything appears right in one dashboard!
Isn’t it amazing how you can track every single detail of your (or your social media manager’s) tweets and create marketing plans out of them?
The best Instagram post ideas are curated based on what your audience wants to see. For businesses, this can be a great way to connect with current and potential customers. In this article, we’ll guide you to inspiration that will allow you to create high-quality content that fits your brand’s image and makes it easier to engage with your customers.
If you’re looking for a job or trying to grow your business, LinkedIn is the go-to platform. With over 800 million users, it’s the world’s largest professional social network, making it an ideal platform to build your network and career.
Aside from being a great way to stay connected with friends and family, Instagram is also a powerful marketing tool for businesses. Up to 60% of Instagram users use the platform to find new products. This makes Instagram a valuable asset for any business looking to reach a wider audience.
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