It’s impossible to scroll down your FB or IG feed and not see influencers promoting products or services. That’s because influencing is an advertising business!
If you like it or not, that’s another issue. Influencers can positively impact your sales, and that’s a well-known fact! Actually, platforms are rising to bring influencers together with potential companies who need advertising.
One word: Celebrities!
Yes! The first one who started this career were the celebrities of the digital landscape. Individuals who dared to create public accounts and share valuable content with a specific audience slowly became micro-influencers. Although with baby steps, many non-celebs individuals were influential to a particular target audience thanks to their artsy and helpful content.
You can do that, and in case you’re interested take a look at Publer’s blog:
Social media influencers are the most influential accounts to affect the purchase decisions of a broad audience. Once you set a strategy to promote your goods, you always define a budget.
If you calculate the costs of paid ads with the ones of giving free trials to an influencer, you’ll notice a significant difference in their results.
They are prompt to increase organic reach to your accounts and boost your sales level. That happens thanks to their authority over their followers. Influencers tempt to sell a company’s products by trying them publicly and convincing them about their benefits.
For example, a well-known influencer highlighting a specific product as part of her daily skincare routine will push many other women who trust her reviews to follow up and purchase the product.
More and more, businesses notice that digital marketing agencies include influencers as part of their services. They set special agreements individually, and yes, your products can be promoted by important influencers of the discipline.
Still, it’s best to create a good network of influencers on your own and reach out to them!
Conduct deep research on influencers that might interest you to promote your products/services. You can easily create a powerful network of those that can promote your competitors’ products because their audience is your targeted one. Try various methods, such as enlisting them to use your product for an event, running a promotional giveaway, giving a sneak peek of a product, etc.
Remember that influencing is business to them and for you as well! Ensure to keep updated metrics on organic traffic and real-time performance. You must know if their promotions will direct traffic from posts, comments, social shares, promoted ads, or conversions.
If there is something that influencers can’t do without, that’s attention! And yes, they can’t get enough of it. Businesses who aim to have long-lasting relationships with them keep sending testers of products, gift cards, any event invitations, and additional benefits to them, so their promotion level is consistent.
Don’t email an influencer only when you need him/her. Be friends by sharing each other’s content for a beneficial digital agreement in the long run.
On the other hand, Digital Marketing Institute notes that social media platforms are the to-go address for more than 82% of users online looking to purchase products. Moreover, 57% of fashion and beauty businesses find it vital to integrate influencer marketing. If your products belong to such a category, you might want to consider the trendy strategy of promoting with Influencers in 2022.
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