Instagram Carousel Stats and Post Ideas for Marketers in 2022

Instagram is a popular social network with over 1.13 billion users. And, according to Instagram, there are over 200 million business accounts.

It’s amazing how one unique profile can showcase your work and products, allow others to DM you, shop items with a click, and analyze performance in real-time.

If you own a small business, you can download this Free Guide from Instagram to learn how to grow and scale.

But, among so many other social networks, what makes Instagram still one of the most preferred ones?

Well, it’s not that hard to guess actually. Instagram is supercharging every feature at its finest, starting with Reels (TikTok clone feature), video responses right from the comments, or its new Feed look that we will see eventually.

NEW: As of March 23rd, Instagram lets you control the Feed with Favorites and Following!

‘Over time, we’re going to add more recommendations to your feed based on your interests — Favorites and Following are new ways to catch up on recent posts from the accounts you follow.’ – says Adam Mosseri, Head of Instagram.

But, it doesn’t stop there. Instagram uniqueness is made of incredible options such are Story Stickers, Branded Filters, and Carousel Posts, as well.

What are Instagram Carousel Posts?

Instagram Carousels are as interesting as they sound. They are an engaging method of posts that aim to display a range of photos and videos wonderfully: simply by swiping right and left.

They first started in 2017, and people have found an organic and successful way of delivering news, updates, and tips.

According to searchenginejournal.com, Carousels have an average engagement rate per post of 1.92%, compared to 1.74% for images and 1.45% for videos.

How to schedule an Instagram Carousel Post?

With the latest updates on its API, Instagram now allows 3rd party apps like Publer to automate carousel posts in advance.

Whether you want to use photos/videos only or make a beautiful mix of them both, you can do that in the blink of the eye.

Remember:

• A combination of images and videos in the same carousel is found to generate the highest engagement rate per post (2.33%).
• Even carousels with only videos are found to produce a slightly higher engagement rate than images alone (1.86% vs 1.80%).

Publer allows you to design visual content (photos/videos) from scratch using the Canva/VistaCreate integrations or import from your local storage, Drive, DropBox, OneDrive, Unsplash, & Media Library.

You can also preview the Instagram carousel post with a click. If there’s something you’d like to change, edit the post right away by rearranging the media as you want.

And besides that, you can tag a location, automate follow-up comments, format the text description, and generate trending hashtags.

In case you were wondering, here’s how you can make an Instagram carousel post on Canva:

• Go to Canva
• Click Create a Design on the top right corner and search for Carousel Instagram Post
• Start designing (up to 10 images and videos) using all templates, elements, etc., that your plan allows. On the left, you will find already prepared carousel examples that you can customize using your branded colors and text fonts.
• Click Share on the top right corner and hit Download
• Save your work as PNG (better quality than JPG), and voila!

Remember: If you’re on Canva and finish working on a carousel post (images only), you can quickly save all images to your Media Library on Publer and pick them right from the dashboard. This way, you can avoid downloading and uploading all images from one platform to another. Here’s how you can do it.

Pro tips to use on your next Carousel post:

• Tell people to swipe left and right on a carousel. It can bring the average engagement rate from 1.83% to 2%.
• You need to add eight or more slides if you want your carousel posts to perform better.
• Go the extra mile and use eye-catching visuals to attract visitors.
• Add a call to action on the last slide: Follow us for more; Ask us anything; Vote in the comments; etc.

This is what an Instagram carousel post look like once it’s shared:

View this post on Instagram

A post shared by Publer (@publer.io)

If you’re now ready and inspired, allow us to share some new content ideas for your next Instagram carousel post:

• Repurpose a long blog article. (example)
• Share before and after (office looks; products; brand tour)
• Promote an inspiring story.
• Give tips and tricks relevant to your niche (example 1 & example 2)
• Share ideas for social media holidays (example)
• Promote your projects.

And, in case you missed it, check out the Social Media Holiday Calendar for April 2022.

Stats about Instagram Carousel Posts that matter to marketers in 2022

Instagram is bigger than ever. This is the best time for marketers to leverage this platform and use it to their advantage. Here are some important statistics about Instagram Carousel Posts that every marketer should know:

Accounts with under 5000 followers have the highest engagement rates per impression (8.01% for carousel posts).

Out of the nearly 3 million carousels studied, it was found those with 10 slides generate the highest engagement rate.

75% of Instagram users say they search for and visit a site after being inspired by a carousel post.

#BeforeAndAfter has been used in 24,583,296 posts; so Instagram Carousels are an engaging and trending way to use it.

The average Instagram engagement rate for business accounts is highest for carousel posts at 1.08%. The lowest is for videos at 0.61%

Large accounts (with more than 100K followers) will benefit more from using carousels.

The analysis of 102 million posts showed is that captions of up to 10 words, combined with carousels are users’ favorite type of content to interact with.

In case you have missed it, Publer supports organic Facebook carousel posts, too.