SEO (Search Engine Optimization) is one of the most important strategies to use if you want your brand to be discovered on Top search engines.
When we first hear about SEO, we think of blog articles that surely need a devoted time and effort.
Taking care of the SEO is like riding the bike. Never stop riding because you’ll either stop or fall!
In order for your brand to reach a huge audience and gain a lot of engagement on social media, try taking care of your Instagram SEO.
You read that right.
Create an Instagram Business account that is public, has a link of your website on its BIO, and has consistent colours on the feed.
Your Instagram’s account name and description must include the brand’s name/niche and its main services/solutions. If you take good care of the keywords on your brand’s Instagram profile, you’re one step closer to achieving your goals regarding visibility.
SEO is affected by the hashtags as well. Treating the hashtags as if you’re curating a blog post makes it easily discoverable on the Explore and search pages.
Hashtags are texts that you add to your posts on social media, to describe a specific feature, tool, promotion, etc. that you’re sharing. Hashtags are categorized by their popularity and it is recommended a maximum of 2 trending hashtags on each post.
Just like on blog articles, users can add Alt Texts to each of their photos in order to boost the reach and get easily discoverable. Adding alt text to Instagram posts is important if you embed your posts into content, since the Instagram post’s alt text will work on your website for accessibility.
The more you know, the better. If you see that there are some specific posts that are getting more engagement (likes, reach, comments, video views, etc.) than you should study their performance. The way to do this is to properly track their insights by using the proper digital tools.
Publer allows you to track post insights: reach and engagement. Creating a marketing plan out of the analytics is a great option. Check to see which is the best time to post on Instagram and stick to it.
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