Link in Bio – A powerful feature for Instagram

Link in bio feature for your Instagram accounts with Publer

An aesthetic and clickable Instagram grid where everybody could head to their desired post in a second is possible with the link in bio feature.

We know that changing the link in bio on Instagram every day is exhausting, not at all user-friendly, nor recommendable, and let’s admit it: Nobody has time for that.

This is why we developed an advanced and valuable feature that will end many daily struggles for social media managers with ambitious goals. 

One link per every important URL you own. 

Attach links to every photo you post on Instagram to make them all clickable on your new dashboard (link in bio). Allow yourself to get huge traffic, boost engagement, grow all socials and blog visitors, track clicks and boost sales with an easy-to-navigate mini-website. 

Make your unique Link in Bio today!

Link in bio feature is the best to save time and boost your traffic on Instagram.

Transforming your Instagram into a mini-website takes only 1 minute. Imagine connecting all your Instagram images to a relevant article! Impressive right? 

The new lifehack is posting IG images that are easily clickable, and users can quickly read articles, get informed about a new update, read real-time reviews, and purchase products they love. 

So, here’s a scenario: You’re sharing an article about the benefits of using a hydrating creme, and the next day, you want to share the disadvantages of using the wrong ones. 

In this case, you need to change the link in the bio daily so people can click on the right and coherent article.

We’re avoiding this time-consuming action. You’ll only have one unique link in your bio, which people can click and be directed to another Instagram-lookalike grid view where each photo is clickable.

To set up your Link in Bio:

  • Go to Accounts
  • Select your IG account

Select your IG account

  • Choose the second option on the left: Link in Bio.
Use Link in bio with Publer

Add a username

Create a unique username for your new link in the bio. You can copy/share it to your IG bio and not only.

Website (optional):

In case you want everyone to check out your Website, too, we’re providing an option to add it on the top right corner. Everyone visiting your link in bio can also check out your Website. Customize the Button text, i.e., Visit Website. PS: If you want to add a social network, Shopify store, a Spotify account, etc., you can do that too. In our case, we’re empowering our Website and want to boost traffic.

Tap on post tooltip

Links in Bio can be used for articles, songs, items to purchase, etc. In our case, we’re sharing blog articles only – that’s why we’re highlighting the tooltip: Tap on a post to learn more. If you own an online shop, click to purchase the item.

Add up to 15 other important links

They’ll appear as Story highlights on IG, but on your new dashboard, they’ll be clickable. Cool, right? Add all your essential URLs, such as other socials. In our case, we’ve added all our socials (Facebook, Pinterest, Twitter, etc.), HelpCenter, Blog, etc.

The next step is to add links to posts that have been shared already. So, practically, you need to go to the Calendar and select Posted. Click on each post that needs a link attached (even if that was shared one year ago), and as soon as you add a link at the bottom of the post, you’ll see it on the Link in Bio dashboard.

And the cool thing is that you can schedule new posts with the attached link! We’ve already added our blog articles links to the past posts and can’t be happier to never change the link in the bio again. They’re all in one dashboard now!

Then, check all the already shared posts that need a link attached.

Click here to learn more.

Everything comes for FREE. No tricks. No marketing pitches. Hands down.

Reasons to love your new Link in Bio:

  • You don’t have to change the link in your bio ever again.
  • The link in the bio setup is done in a minute, and there’s no need for technical skills. Nothing to install: everything is web-based and mobile-friendly. 
  • With each clickable photo, you can add up to 15 other links to connect your socials, Shopify store, Medium profile, or whatever you want.
  • Reach your goals faster. Once a person is on your link in bio, they can surf through multiple links, read everything they want, and easily purchase products.
  • Schedule your future Instagram posts along with the link! Not only can you share posts directly, but schedule them at a later time. As soon as the post is shared on your IG profile, it’ll be automatically shared on the link in bio.
  • You can track link clicks and prepare a detailed marketing plan from the results.

So, here’s what your dashboard will look like:

Capture from Publer's link in bio dashboard

On the top left corner, there’s your Instagram account. 
Users can immediately click on the name or profile picture and head to your Instagram account. An effortless way to grow your followers.

On the top right corner, there’s your Website (optional).
If you’re a small business and own a website, you can add it, so everyone visiting your link in the bio profile can immediately visit your Website too. Earning clicks and traffic has *never* been easier.

Below, you can find up to 15 other links, including socials, other websites, your Shopify account, a special collaboration you’re having, etc., and they all look like Story highlights. Here’s an idea: You can promote others’ profiles/products by simply adding the link to their profile/website on the Story-like features. Smart, right?

Then, you’ll see your Instagram grid.
Every post that you’ve linked a URL to will appear on your link in the bio dashboard. People can find what they’re looking for easily. PS: You can change the respective links anytime!

So, are you convinced that you can turn your IG into a website with Publer’s features?

Related articles:

Related articles:

How to schedule Instagram Reels (direct posting)

The Ultimate 15 Instagram Post Ideas For Your Brand

Influencer Marketing 101: How to Get Sponsored on Instagram

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