How to Run LinkedIn Outreach Campaigns with InMail or Email 

September 16, 2022
how to run linkedin outreach campaigns

LinkedIn is an excellent platform for B2B marketers to build their brands and generate leads. In fact, 62% of B2B marketers say LinkedIn successfully generates high-quality leads. With over 810 million users, LinkedIn is a hub that helps individuals connect with others who have similar interests, maximize business revenue, and increase brand authority and reach.

LinkedIn is a powerful tool for businesses targeting specific demographics with their products or services. The app’s features allow users to target prospects by position, location, and experience, making it an essential tool for any outreach campaign.

This article shares a step-by-step guide to running your LinkedIn outreach campaign smoothly.

Tips For Writing Linkedin Outreach Campaigns

linkedin campaign

When writing outreach campaigns on LinkedIn, it’s more important to focus on quality over quantity. LinkedIn has different messaging limits and rules for different account types to prevent abuse by spammy users who mass-message random people. Sending invitation messages as part of your outreach campaign is one of the most effective ways to optimize your profile.

Here are five tips on how to write your outreach campaign to maximize your lead generation strategy on LinkedIn:

Keep it short and simple

When you reach out to a prospect for the first time on LinkedIn, introduce yourself and ask relevant questions about what they do to keep the conversation going. As you would with a text, be direct and to the point.

Get to know your prospects first

Don’t start your conversation with a sales pitch. Talk to your prospects to build trust and see if they’re a good match for your brand. Use a professional profile photo to make a good impression and get them ready for a call.

Bonus tip: LinkedIn recommends a profile photo with your eyes facing the camera. Upload a high-resolution image where at least 60% of the space is captured by your face.

Keep them curious

Do your research on topics that pique the interest of your potential clients. Ask questions, offer solutions, and connect your expertise with their work, so they see the value of the conversation. 

Bonus Tip: Your headline is one of the first things your network will see. Create a profile headline that reflects your skillset or expertise to catch your prospects’ attention. 

Personalize your messages

Customize your LinkedIn messages using third-party tools like Instantly to appeal to each prospect’s individual preferences. Add personal touches such as the prospect’s name and information about relevant topics that will resonate with them.

Follow up

Unlike on other social media accounts, LinkedIn users rarely log in daily. To stay above their LinkedIn messages, send periodic follow-up messages. Interact with their posts and use that as a topic for your subsequent follow-up.

Bonus Tip: When using automated messaging tools on LinkedIn, schedule specific hours and days at random intervals to avoid getting flagged and banned on the app.

How to Run LinkedIn Outreach Campaigns

LinkedIn is also a good tool for prospecting and building outreach campaigns because it lets you filter audiences and generate leads. You can use LinkedIn to connect with potential customers and collaborators for your business.

Here are six easy steps to run your own outreach campaign: 

Identify Your Audience

The most important rule for LinkedIn success is to identify your target audience. Do your research to determine the demographics and other important qualities that will guide the tone and direction of your campaign.

Use Linkedin Sales Navigator 

The LinkedIn Sales Navigator is the best tool to use for your outreach campaign. It allows you to search for your target audience using advanced parameters that can filter the right market for you. You can filter by industry, job title, and company size. You can even add a special filter like “groups” to further segment your prospect list.

Find Email Addresses

Send connection requests to your prospects and, once accepted, visit their profile to see their contact information, such as their phone number and email address. You can either collect email addresses manually or automate the process using a LinkedIn email finder app.

Bonus Tip: Keep your connection requests to a maximum of 10 prospects if you are starting out. Eventually, work your way up to 30 potential clients in a day. Delete old pending connection requests and set a limit to, at most, 300.

Send A Message Or Sequence

When sending a connection request on LinkedIn, be sure to personalize the message to increase the chances of the request being accepted. Keep the message simple and friendly, and be sure to interact with users once they’ve connected with you. Offer advice and share engaging content that would appeal to them.

LinkedIn Premium has an Inmail feature that allows you to send direct messages to users outside your connections or network. This is a great way to expand your reach and keep track of your messages.

Bonus Tip: An average of 60 to 80 messages per day is ideal for a premium LinkedIn account and a strategic outreach campaign. 

Monitor Responses 

Remember to respond manually to new connections as your automated messaging sequence runs. This is your chance to make a good impression, so be approachable and polite in your response.

Conduct Email Outreach

Conduct a cold email outreach on the contact details you have collected from LinkedIn Sales Navigator search results.

Write a well-crafted email to get a response from your connections. Personalize your emails and schedule appropriate follow-ups to avoid ending up in the spam folder. 

Key Takeaways 

LinkedIn can uniquely generate leads for businesses. Marketers can use the platform to leverage available campaign strategies to craft an effective outreach campaign that converts actual sales. When done right, Linkedin Outreach campaign can: 

  • Target the right audience to build connections with
  • Expand your brand awareness 
  • Generate high-quality leads
  • Monitor your existing connections 
  • Sustain your engagement and responses

If you’re not confident in your email skills, you can always seek out an email marketing agency to handle things for you, but it’s best you have a strong base level of knowledge so you can hire the right one for your business.

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