Even if your online business has the best website, it won’t help if customers can’t find it in the search bar.
Therefore, you must develop an efficient search engine optimization (SEO) strategy to ensure that your website is well-referenced.
Doing so, it will increase your page’s sales and traffic by building your site correctly and optimizing your keywords.
So here are our nine expert tips for small business SEO to help you rank higher in online searches.
Tap Into Emerging Trends
Our first piece of advice for small businesses is to focus on emerging trends to get higher ranking. In fact, you should understand that Google is constantly refining its set of rules to improve users’ search results.
Modern search engine marketing is all about content optimization. Those who can provide their customers with relevant and timely content and solutions to their product questions are most likely to improve their visibility in search engines.
In other words, small businesses need to look for keyword opportunities and content gaps that would allow them to increase the price by answering their customers’ unique questions.
Choose The Right Keywords
Our second tip for small businesses is to focus on long-tail keywords when creating content. This is because this strategy will get you more featured snippets that drive a lot of traffic to your website.
Using this technique, you will reach ranking positions faster. You can find relevant keywords using paid tools like Semrush and manually check and exclude irrelevant topics.
Think about the words your customers are likely to use when they search for your product or service. Create a list of 20 to 50 keywords before moving to Google Ads. By creating an account, you’ll be able to see if the keywords you’ve chosen are commonly used in online searches.
You can also use a Google Ads service called the “Keyword Tool” to find more keywords and expand your list. Use keywords on every page of your website to help your prospects rank higher when they search using those keywords.
Last, start using keywords in your URLs. URL is the address displayed in your web browser for each page on your website. Include them in the title and the meta description (a short text that tells search engines what the content is about).
Build Backlinks To Your Site
Backlinks, or inbound links, are links that connect one website to a page on another website with an anchor text. They play an important role in your SEO strategy because the more websites linking to your site, the higher it will rank in searches.
For example, you can ask relevant site owners to link to your site and offer them to run their links in exchange for your link.
What you should keep in mind is to link quality and stick to safe and trusted websites. A link to your site from the website of a well-known university would help a dozen or more links from random blogs.
Publish High-Quality Content—Consistently
It’s important to know that a search engine’s main goal is to help people on the internet find answers to their questions.
You need to post content that is both engaging and interesting. Don’t just post articles but also include videos and photos.
Remember to update your content regularly to keep it relevant to your customers. You will then establish yourself as a leader in your industry, as it shows that your small business SEO is active and attentive to its clients.
Build A Social Media Strategy
You must also use social media in your SEO strategy to maximize your ranking. Indeed, people use social media platforms like Facebook and Instagram to search for products or services.
So, when people search for your company or related terms, your company’s social media profiles also appear in the search results.
A good way to integrate social media into your SEO strategy is to use content management and scheduling tools like Publer.
Share Customer Experiences
Writing short stories about your day-to-day interactions with customers is another way to boost your Google ranking. The idea is to do this at every stage of their business, from product inquiries to actual sales and post-sale comparisons.
A good way to do it is to redirect your customers to relevant review sites, to leave feedback on your business. For example, you can include reminders and links to your Google Business or Facebook profile.
Thus, the more reviews you get from customers, the higher your business will appear in search engine results, which will attract more leads.
Have a User-Friendly Website
Even the best SEO strategy won’t work if your website’s navigation is slow. So, you need to have a clean and easy-to-navigate website to allow visitors to understand who you are and what you offer quickly.
For example, you can use headings to improve readability and place keywords in the headers. It will help your website stand out in search engines and rank higher.
Page speed is also important for SEO. The last thing you want to do is annoy your visitors with a slow website.
Last but not least, you must ensure that your website is optimized for mobile devices. Search engines penalize websites that are not easily searchable on smartphones.
Track And Measure Results
In order to see if your SEO strategy is going in the right direction, it is important to use performance-tracking software.
You can, for example, use free tools like Moz, SEMRush, and Google Analytics. These apps give you detailed information about your website’s SEO performance and help you learn more about your visitors, geographic location and time spent on each page.
Have Patience
Last, don’t forget that an SEO strategy is built over time. So watch for results from day one, but don’t expect quick results. It usually takes several months to increase search engine rankings significantly.
Also, keep in mind that SEO is constantly evolving. What works today may not work in a few years. Keep working and stay on top of the latest updates that affect your ranking.
Key Takeaways
You must develop an efficient search engine optimization (SEO) strategy to ensure customers find your website in the search bar.
- Choose the right keywords.
- Use social media in your SEO strategy to maximize your ranking.
- Share customer experiences.
- Use tools to track and measure your results.
Let us know what you think in the comments below!
Denisa Lamaj
