Pinterest is, without a doubt, an amazing way to send traffic to your YouTube channel, blog post, online store, or company website.
If you are not using a Pinterest business account, you might consider having one after reading this article.
Today we are going to show you step by step:
- Why should you use a Pinterest business account
- Some Pinterest fun facts
- How to quickly set up a Pinterest business account
And most importantly, the strategies you should follow to drive traffic to your business.
Why Should You Use a Pinterest Business Account to Grow Your Brand?
Using Pinterest is way easier to drive traffic to your business. For example, you can include your link to each Pin, so people can click and go to your website or wherever you want to send them to make a purchase.
If we compare it to Instagram is not easy to put a link. Using Pinterest for marketing is powerful when done right.
Let’s learn some fun facts for Pinterest Business:
- Pinterest is a blend of the words “pin” and “interest.
- Pinterest currently has 433 million monthly active users.
- 78.1% of Pinterest’s active users are female.
- 97% of searches carried out on Pinterest are unbranded (users are coming to Pinterest to look for inspiration.)
- 80% of weekly Pinners have discovered a new brand or product on Pinterest.
Access to a Wide Audience
When compared to other platforms like Facebook and Instagram, Pinterest is not as big with 433 million monthly users.
But that doesn’t mean you should give up on Pinterest because the number of users is still quite high. So there’s a good chance you’ll find an audience that matches your goals.
The most extensive interest areas on Pinterest range from:
- Fashion
- Food
- Interiors
- Travel
As you can see, there are touch-points for a wide variety of users.
Increase Brand Awareness
Pinterest is perfect for brand awareness. In fact, you can increase brand awareness by running ads on Pinterest. This is an excellent strategy for driving online traffic to your website and increasing your online sales. Later on in the article, we will discuss ads setup in greater depth.
Link Your Website Domains
One advantage of Pinterest is that you can claim your website as well as your Esty page and any other social media accounts in your account settings. This feature is important for keeping a consistent brand image.
Because claiming your website ensures that your name and profile picture appear on every Pin you share/save with your content. By doing so, your brand image accompanies the Pin at all times.
Gain Access to Valuable Analytics
The Business Account also gives you access to analytics tools to better understand your audience. The different metrics available are a great way to optimize your marketing strategy on Pinterest.
With a Pinterest Business account, you can access all the in-app analytics associated with your profile.
For example, you can view impressions on your profile, top-performing content, and the traffic you’re driving to your website.
How to Set Up a Pinterest Business Account
Here are the steps you need to follow to create a Pinterest Business account. Go to pinterest.com and then continue with the steps below.
- Click Sign up on the top right
- Click Create a business account
- Enter your email and create a password
- Tap Create account
- Fill out the questions, and your interests, then click Next
- Describe your business, then tap Next
- Click the x icon to go to your new Pinterest business account
Growing Your Brand With a Pinterest Business Account: 5 Key Strategies
Now that you know the benefits of Pinterest for your business and how to create a business account, let’s take a look at strategies you can implement.
If you follow these strategies, you can quickly grow your brand and be more successful.
Add Pinterest Pins to Your Website
Don’t forget to add your Pinterest Pins to your customers. What does that mean? So when a customer is browsing your website and sees an image of something they like, then they can hit the “Save” button. The picture is added to their Pinterest account or boards, meaning even more people can find your products on Pinterest.
Pro Tip: Adding the Pinterest “Save” button to your website so people will find you on Pinterest!
Stay Consistent by Scheduling Pins
Using Publer, is an effective and easy way to stay consistent with your social media platforms.
Setting up your Pinterest scheduling with Publer saves your time and keeps your visual content looking beautiful and consistent.
You can easily and quickly start scheduling, managing, and optimizing your Pins with Publer.
Use Trending Keywords to Your Advantage
You might not know what to post on Pinterest because you lack inspiration at times.
If this is the case, look at the trends on Pinterest to find out what people are interested in. For instance, you can enter a keyword into the search bar, and Pinterest will suggest additional keywords.
Pro Tip: Incorporate keywords in your about section and in your titles and descriptions.
Add SEO to Your Pinterest Strategy
Pinterest is a search engine, so make sure your business’s Pins are easy to find in a search! Include keywords in your Pins’ descriptions, boards, and hashtags. So people will see your brand or website through your Pins way easier.
Consider Using Pinterest Ads to Drive Growth
Pinterest’s features also allow for targeted ad creation.
Indeed, advertisers can create ads based on keywords, interests, location, age, and other categories.
With detailed targeting, your advertisers can reach specific groups of Pinterest users, including:
- The visitors of your website.
- Anyone who engaged with your Pins.
- Anyone involved with similar content on the platform.
- Your newsletter subscribers.
Key Takeaways
Now you know all about the benefits of Pinterest’s Business Account and how to use it to grow your business.
- Even if it is not the most popular platform, Pinterest allows you to reach a significant audience.
- The different Pin features allow you to increase your brand awareness.
- Use Publer to stay consistent in posting pictures on Pinterest.
- Create targeted ads and improve engagement with your potential customers.
Do you use Pinterest for Business? Which strategy are you going to try first?
Let us know in the comments below!
Denisa Lamaj
