Denisa Lamaj
Pinterest is, without a doubt, an amazing way to send traffic to your YouTube channel, blog post, online store, or company website.
If you are not using a Pinterest business account, you might consider having one after reading this article.
Today we are going to show you step by step:
And most importantly, the strategies you should follow to drive traffic to your business.
Using Pinterest is way easier to drive traffic to your business. For example, you can include your link to each Pin, so people can click and go to your website or wherever you want to send them to make a purchase.
If we compare it to Instagram is not easy to put a link. Using Pinterest for marketing is powerful when done right.
Let’s learn some fun facts for Pinterest Business:
When compared to other platforms like Facebook and Instagram, Pinterest is not as big with 433 million monthly users.
But that doesn’t mean you should give up on Pinterest because the number of users is still quite high. So there’s a good chance you’ll find an audience that matches your goals.
The most extensive interest areas on Pinterest range from:
As you can see, there are touch-points for a wide variety of users.
Pinterest is perfect for brand awareness. In fact, you can increase brand awareness by running ads on Pinterest. This is an excellent strategy for driving online traffic to your website and increasing your online sales. Later on in the article, we will discuss ads setup in greater depth.
One advantage of Pinterest is that you can claim your website as well as your Esty page and any other social media accounts in your account settings. This feature is important for keeping a consistent brand image.
Because claiming your website ensures that your name and profile picture appear on every Pin you share/save with your content. By doing so, your brand image accompanies the Pin at all times.
The Business Account also gives you access to analytics tools to better understand your audience. The different metrics available are a great way to optimize your marketing strategy on Pinterest.
With a Pinterest Business account, you can access all the in-app analytics associated with your profile.
For example, you can view impressions on your profile, top-performing content, and the traffic you’re driving to your website.
Here are the steps you need to follow to create a Pinterest Business account. Go to pinterest.com and then continue with the steps below.
Now that you know the benefits of Pinterest for your business and how to create a business account, let’s take a look at strategies you can implement.
If you follow these strategies, you can quickly grow your brand and be more successful.
Don’t forget to add your Pinterest Pins to your customers. What does that mean? So when a customer is browsing your website and sees an image of something they like, then they can hit the “Save” button. The picture is added to their Pinterest account or boards, meaning even more people can find your products on Pinterest.
Pro Tip: Adding the Pinterest “Save” button to your website so people will find you on Pinterest!
Using Publer, is an effective and easy way to stay consistent with your social media platforms.
Setting up your Pinterest scheduling with Publer saves your time and keeps your visual content looking beautiful and consistent.
You can easily and quickly start scheduling, managing, and optimizing your Pins with Publer.
You might not know what to post on Pinterest because you lack inspiration at times.
If this is the case, look at the trends on Pinterest to find out what people are interested in. For instance, you can enter a keyword into the search bar, and Pinterest will suggest additional keywords.
Pro Tip: Incorporate keywords in your about section and in your titles and descriptions.
Pinterest is a search engine, so make sure your business’s Pins are easy to find in a search! Include keywords in your Pins’ descriptions, boards, and hashtags. So people will see your brand or website through your Pins way easier.
Pinterest’s features also allow for targeted ad creation.
Indeed, advertisers can create ads based on keywords, interests, location, age, and other categories.
With detailed targeting, your advertisers can reach specific groups of Pinterest users, including:
Now you know all about the benefits of Pinterest’s Business Account and how to use it to grow your business.
Do you use Pinterest for Business? Which strategy are you going to try first?
Let us know in the comments below!
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