We’re the proudest to announce that besides static visuals, you can now schedule videos to Pinterest with Publer, regardless of whether you own a Business or Personal profile.
With over 444 million global monthly active users, Pinterest has become a home for businesses, creators, entrepreneurs, and people who simply want to get inspired or purchase goods.
Did you know that 85% of Pinners say Pinterest is where they go to start a new project?
That’s why designing and sharing video content has become a need for brands to appear on top searches of this social network.
Pinterest is a visual search engine. It is a place for people to explore new ideas and get positive vibes.
55% of people are more likely to purchase a product after viewing a video on Pinterest rather than another platform and 60% are more likely to view a video when looking for a product to purchase.
Therefore, video content has become a useful way to display brands’ products and boost their sales, share DIYs and other helpful guides, share tips & tricks of different industries, etc.
PS: Keep in mind that 85% of Pinterest users now use the mobile app and videos that have a better engagement rate are the ones with text on them, and not sounds. And as Mallard says: “You can talk in the video, just to be sure to also have subtitles.”
“We have an analytics tool to analyze views, performance, and other data. It’s a real opportunity to find an audience organically, she says. There’s such a thirst from our audience for this stuff.” – claims Andrèa Mallard, the chief marketing officer for Pinterest.
Design new video Pins – Create marketing video content from scratch using the VistaCreate integration within Publer; choose among thousands of templates and save them in seconds.
Track and Analyze Video Pins performance – Sync old videos, find the best times to post, learn more about all the insights, etc.
Auto-Share Video Pins across other socials (and vice versa) – Boost your video marketing efforts and reach more people by automatically sharing your video Pins to the desired social accounts you’ve added to Publer.
Bulk-schedule up to 500 videos at once – Publer allows you to schedule video content in bulk with the help of the CSV file. Fill it in with all relevant information and save time by scheduling everything in a click. Learn more.
NOTE: Pinterest will take a few seconds/minutes to review the video content before sharing.
Publer’s Browser Extension – Pick and quickly schedule photos and videos to your account using the desired browser plugin.
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