If your brand is one that thrives in visual media, chances are that you already make use of Pinterest. If not, scroll down to our “Why You Should Be Using Pinterest To Promote Your Brand” section of this article, ask yourself why not then go set up an account and come back to this post later. Already have an account? Great, but isn’t it a pain having to manually post at various times of the day when you need to be busy doing other things? Thankfully, you don’t need to hit the post button manually anymore.
It’s time to start scheduling your Pinterest posts.
There are a couple of options that you can use. Pinterest itself or third-party schedulers such as Publer. These schedulers allow you to automatically post whenever you want to, meaning if it’s inconvenient for you to manually do so at a specific time, you can rest assured it’ll happen anyway.
Not using Pinterest for your brand yet? You’re potentially (you are…) missing out on a huge number of benefits.
First of all, Pinterest is one of the most popular social networks out there. Alongside the big 3 (Facebook, Instagram, and Twitter), Pinterest ranks closely behind. Its enormous popularity means a multitude of users eager to consume your content, a well-maintained platform, and niche groups of people that you can target.
When you post pins (and some recommend posting upwards of 10 a day) you’ll gain widespread brand attention, some clicks through to your website, and a place to create a library of links back to your website. Each pin remains within your collection and becomes another freely accessible route to your business.
Pinterest also comes with an in-house bank of analytical tools so you can track, measure, and adapt based on what your audience likes. That could be posts that perform well at certain times of the day, certain topics, or certain post types. There are many various metrics that can be used to develop your campaigns accordingly.
There’s not much not to love, except that is, for the sheer amount of work it can create to design pins, create the content and then manually post each pin. Creating the content, that’s a job that just has to be done, but manually posting is a thing of the past thanks to scheduling.
The first option for pin scheduling is the scheduler built into Pinterest itself. It’s right there within the software, which is incredibly convenient, but there are some limitations.
Step 1: Log In To Your Pinterest Account: This will need to be a business account and not a personal one. The Pinterest scheduler will only be accessible to business-level accounts. It’s still a free account to have. It’ll also give you access to the analytical data.
Step 2: Under The Create Menu Options, Select Create Pin.
Step 3: Create Your Pin: This process will take the longest as you’ll need all your content ready. We suggest that you dedicate a bit of time to creating content for a week ahead all in one go, or create all of the morning/evening content together. This can be especially helpful if you have specific posts that go out on specific themes.
Bonus tip: Use a 2:3 aspect ratio as this is Pinterest’s native image size.
Step 4: Choose To Publish Later
Step 5: Select Your Publish Time And Date: This option will only be visible to business accounts.
Step 6: Publish: You can then choose to view your scheduled pins. You’ll only be able to work on scheduling one pin at a time, but you can have up to 30 pins scheduled at any given time up to two weeks in advance.
A higher-level scheduler is available through Publer. The steps are similar but you’re able to upload in bulk rather than individually by using a CSV file.
Step 1: Add Title and Description: As you would within Pinterest, add a title and description for your pin.
Step 2: Add Alt-Text: Incredibly helpful for SEO, but not automatically added by Pinterest, this will vastly help your pin get picked up by Google images.
Step 3: Add Links To Your Pin: People look at pins by browsing but often than click them to learn more, these links take users straight to your website. This is the core reason Pinterest helps with traffic.
Step 4: Design Using The Pro Tools Within Publer, Canva, And Crello: Publer has both Canva and Crello built-in as standard to help you create beautiful pins.
Step 5: Bulk-Schedule Easily: By using the CSV bulk upload option, you’re able to schedule up to 500 posts at once!
Step 6: Watermark And Preview Before Scheduling: If you like you can add a watermark to your image, ensuring that credit is attributed to you if images are lifted from Pinterest. Plus you can preview what your scheduled pins will look like.
Step 7: Publish
Idea Pins are a relatively new addition to the Pinterest collection. These special types of pins are designed to build audiences and encourage users to shop in-app.
The pins can include up to 20 pages worth of content and while you can’t actually direct people from Pinterest out to your website, you can tag your products from within Pinterest. There’s no hard and fast rule on how often you should be posting these Idea pins, but they’re certainly worth including within your rotation.
Short answer, no. Long answer, you can’t schedule idea posts at the moment but you are able to create idea posts and then save them as drafts. We’re not sure how many you’re able to save as drafts but this is a bit of a workaround if you’re hoping to line up a few of them. You will, at the moment, have to then manually post them.
Managing your business’ social media accounts can be a daunting task. Especially when you’re looking to post regularly. Making use of a scheduler can make all of the difference not only to your workload but also to your company seeming active. But make sure that you’re still checking in on the posts, engaging with your followers, and responding to their comments.
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