Publer is a social media management tool that supports all-important social networks: Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google My Business, and YouTube.
But if you’re already a Publer member, you know that by heart. However, there might be something that you missed out and we simply can’t let go of that.
Publer is a very rich-in-features tool and when it comes to making the most out of it, we know there might be something you’re not using.
If you have an online store and you want to boost sales easily, Publer can actually come in handy!
Get yourself a new and free website that looks just like your Instagram feed, but all photos and videos are clickable.
You read that right. By using the Link in Bio by Publer you can turn all your followers/visitors into clients. Besides making the visuals clickable, you will be able to add up to 15 other links to all your important URLs like shops, blogs, other socials, etc., to enhance cross-promotion.
Create a unique username – Add it to your Instagram bio and never change it anymore – Prepare all content along with their respective links
And, that’s it.
Learn more here.
Publer provides a range of options when it comes to designing unique and professional photo and video designs. Besides its own editor which allows you to crop, add effects, rotate, add stickers, etc., there are 2 important designing tools Publer currently supports:
VistaCreate (Crello): Publer offers a default account that contains all Pro plan features within it. You can easily design photo and video illustrations and quickly save them to your Media Library. Also, if you already have a VistaCreate account, you can connect it to Publer with a click and use all of the features that your plan allows.
Canva: You need to connect your Canva account to Publer (in a click) and then decide to use the built-in button. A full-screen view will appear on your dashboard so you can easily design in peace. Or, you could design on canvas and quickly save photo illustrations to Publer.
Learn more here.
An aesthetic Instagram feed is what we’re always aiming for. But, how can even be possible when we can’t predict the color palettes
Here’s where the Instagram Feed Previewer comes in handy. Drag & drop, schedule, and edit all posts according to your needs.
It’s time to attract more customers with a great online reputation!
Learn more here.
Publer currently has a browser extension (on each browser: Safari, Chrome, Firefox, and Edge) so users can easily select and share their favorite visuals, links, and texts.
There’s a ‘Share’ button is available once you hover the mouse to visual content and you can simply click on that. Then, Publer will be shown as a minimized window right in front of you and once you’ve signed in you can select all socials you want to share that information to. By share, we mean to choose between saving as a Draft, scheduling, or posting directly.
Learn more here.
It’s been a tradition for quite some time now and Publer is sharing monthly social media holiday calendars with its audience through email and socials.
Holiday-related posts and on-sale items are an important strategy if combined. Everyone is looking out for sales regarding Black Friday, Thanksgiving, Christmas, etc. Being aware of all holidays will definitely keep you a step ahead!
Besides that, every Publer user can find all holidays and their respective hashtags on the Calendar. Simply click the hashtag and a new small editor will pop up. Select the socials you want to create a new post for, add some text and visuals, and off you go!
Google My Business is one of the most important social networks out there. Once you start using and learning everything about it, you understand that it truly can’t be compared easily to other socials.
Publer currently supports Google My Bussiness Updates, Events, and Offers.
You can make the most out of Offers for all your shop items on sale. It is easy to use and highly beneficial because, well, your posts will be on Google!
Let’s talk about enhancing your SEO efforts.
Not everyone has the time to create, edit, check (and double-check) multiple posts at once. Here’s where bulk scheduling via the CSV file comes in handy.
Publer is supporting the CSV bulk schedule since day one and we couldn’t be more proud of the happy faces that marketers have while benefiting from it!
CTA buttons, or Call To Action buttons, are quick elements that drive clicks. Publer currently supports CTA elements for Facebook links and Google My Business.
Did you know that you can add CTA buttons during ad creation only (on Facebook)? Well, you can find it on Publer, for free!
CTA buttons increase the chances of getting more clicks on your links, and that’s important, right?
Generate the best trending hashtags right within Publer with the built-in tool. It’s quick, easy, and available for texts, visuals, and links!
Publer will take care of researching hashtags for you while you decide on how many of them you will use.
Hashtags are important elements of your content because they help easily filter your posts.
Learn more here.
Interacting with your comments in real-time is a really big deal. It shows your human side of the brand and let’s admit it, you need to get more information about your customer’s feedback.
This is why Publer currently provides this option so you can easily and quickly view, reply to, delete the comments right within the platform.
It works for Facebook, LinkedIn, Twitter, and Instagram.
Don’t be shy. Mention other brands on your posts and increase the chance to get featured on other’s Stories or even feed! Get yourself chances to increase engagement. Usually, small businesses interact with posts they have been mentioned at.
Publer allows you to do that on Facebook, Twitter, LinkedIn, and Instagram.
On Facebook and Twitter, all you need to do is type ‘@’ and then start writing the brand’s company name. Once you see it, you can select it.
On Instagram, you can simply write their full username with the ‘@’ right before it. I.e, @publernation.
On LinkedIn, you need to know their exact username (case sensitive) and add the ‘@’ right before it. I.e, ‘@publer-io’.
If you want to seem more professional, then you need to strategize the way you display links. This is why we highly suggest link shorteners.
Actually, Publer supports 7 different link shorteners which are easy to use. Respectively: Bitly, Rebrandly, JotUrl, PixelMe, Switchy, RocketLink, and RetargetKit.
Also, you can track clicks through URL Parameters: the campaign, the medium, the source, the content, and the term – all within Publer.
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