Publer: Getting Started with Google My Business

Getting started with Google My Business, is it really necessary?

Why does a business need GMB? Day after day, billions of people use Google to check for a local coffee shop, the closest ATM, where to travel next, home repair tips, fashion trends, celebrity news, and a variety of other things.

Google has easily gained and kept its position as the world’s most popular search engine. It counts for over 75% of the query market dominance, and it’s constantly getting bigger. Indeed, Google gets approximately 5.6 billion searches every day. The highest percentage of these searches have local intent. This means that many of the inquiries are from people looking for places in their immediate vicinity.

This brings us to our answer! Firstly, and most importantly, you can use Google My Business to list your business location on Google Maps and in local search results. 

You can include important firm details like your opening and closing times, contact details, and a URL for your website. Google just unveiled a new feature that lets you share URLs for publications or upcoming events. Later on, we shall return to this.

Although the listing is free, all businesses should consider it a necessity. You should still create a Google My Business page even if your business only operates online and doesn’t have a physical location.

How To Set Everything Up?

As more and more search queries become geographically specific, Google’s algorithms have been developed to consider user intent factors.

You’ve surely looked up “restaurants near me” on Google at some point. These restaurants would not have listed if they did not have a GMB page. Regardless of the goods or services you offer, think about this from the perspective of your company. What are the advantages of local searches for your company, and what opportunities are you missing out on without one? 

Because Google’s algorithms are always changing, it is essential to have a Google My Business listing and to optimize it on a regular basis if you want to be seen in local searches.

After you’ve created and claimed a Google My Business page for your company, the following step is to make sure it’s optimized and that all of the necessary information is filled in. On your Google My Business listing, you should try to include as much information as possible.

Info to Consider when Getting Started with Google My Business Posts

‘Posts’ is a tool available to owners of Google My Business listings that allows them to add rich posts to their account for product advertising or delivering information to potential customers. You can use posts to announce the launch of a new product, to inform about a continuing deal or discount, or to inform about an upcoming event. A GMB post remains on your listing for 7 days before expiring. 

Using the posts feature on a regular basis can improve your click-through rate. They essentially serve as a little display advertisement for which you do not have to pay. If your Google my business post fits the user’s search queries, it may be listed in Google search’s knowledge panel.
Google My Business posts do not have to be text-only. You can improve the appearance of the entire content on the displays of searchers’ devices by including high-quality photographs. 

The nicest aspect of creating a Google My Business article is that you can include a call to action and invite people to click on it and take a specified action. You have five options for calls to actions. On this link, you will find the full Google My Business image size guide. 

Analyze The Results 

GMB adds value to your Google rankings. It not only advertises your goods or service, but it also assists you in better understanding the market. Google is continually demonstrating that it is in charge. 

What makes this possible? 

Google My Business includes sophisticated tools that provide insights on key areas to help you create strategies and make decisions. This tool gives you access to statistics and insights that can help you figure out where your audience is coming from. Clicking here you will find important stats related to GMB. 

To make it Perfect or to simply Post

The benefit of getting started with Google My Business posts is that they don’t require the flashy aspects of content marketing. Yes, your postings should be of excellent quality! But you shouldn’t have to scratch your head to come up with a captivating headline or a compelling plot that appeals to your clients’ emotions.

It’s preferable to keep the content part of the posts short (around 1500 characters) and straightforward. When it comes to graphics, always use high-resolution, professional photographs and movies.

An appealing image might assist draw potential clients to your page. Especially if you own an aesthetic-oriented type of business (think eateries, interior design businesses, or fashion stores). You can’t wait to get all your GMB posts ready? Prepare them and get them all scheduled for the rest of the weeks with Publer. Here is a step-by-step guide to help you live a smooth and pain-free process.