With over 10 million users and counting, Bluesky is making waves as a decentralized social media platform reshaping how we interact online. Initially launched as an invite-only network in 2021, Bluesky opened its doors to everyone in early 2024, attracting millions of users. This impressive growth comes with unique features and the growing demand for more control over social media experiences. Well, X is being banned in Brazil, but we’ll get into it later.
We’re excited to announce that Publer now supports Bluesky! This integration empowers you to effortlessly manage your Bluesky presence, schedule posts, cross-post to other platforms, and analyze your content, all from a single dashboard.
But what exactly is Bluesky, and why should you consider it for your social media strategy? Let’s dive in!
What is Bluesky?
Bluesky began in 2019 as a project initiated by Jack Dorsey, the former CEO of Twitter, and led by Jay Graber. While it closely resembles Twitter in appearance, it’s built on the AT Protocol, a sophisticated framework designed to promote decentralization. Unlike traditional platforms, Bluesky gives users greater control over their data and content. The goal? To create an open, flexible social internet not dominated by a few corporations (*cough* like X/Twitter and Meta’s Threads *cough*).
Since its public launch in February 2024, Bluesky has gained a lot of traction, especially recently, with a surge of 2 million users just a few days after Brazil’s top court banned X/Twitter and penalized users accessing it via VPN. The increasing number of requests for Bluesky integration on Publer’s feedback page also shows just how much interest is growing around the platform.
Why Use Bluesky?
As a social media marketer, creator, or entrepreneur, Bluesky offers a refreshing alternative to traditional platforms and an opportunity to further expand your social media presence and grow your brand online. With its tight communities, finding and engaging with your niche audience is easier than ever. It also provides unique features that enhance your experience like:
Custom Feeds: Bluesky allows you to curate your content experience by joining or creating feeds based on specific interests, similar to following hashtags. This feature enables a more personalized social media journey.
Starter Packs: Invite friends to join your custom feeds with personalized invites, fostering community and collaboration.
Decentralized Control: Enjoy the freedom to express opinions without worrying about centralized moderation.
Moderation Lists: Community-driven tools empower users to block or mute content, tailoring their experience according to their preferences.
Custom Domains: Bluesky users can personalize their handles with their own domain names, enhancing brand identity. Just like we’ve done for Publer’s profile.
Setting Up Your Bluesky Profile
Don’t have a profile on Bluesky yet? No worries. Getting started is pretty straightforward:
- Visit the bsky.app and sign up.
- Fill in your name, handle, email, and password.
- Complete your profile with a picture, bio, and relevant links to maintain brand consistency.
- Select your interests to customize your content feed.
How to Integrate Bluesky with Publer
Now that you’re ready to explore Bluesky, it’s time to connect it with Publer! Here’s how to get started:
Sign in to Publer or create a free account.
Navigate to the Social Accounts tab on the left of your dashboard and click Connect for Bluesky.
Choose Bluesky and enter your username (e.g., username.bsky.social).
Generate an App Password in Bluesky by going to your settings and selecting App Passwords.
Copy the generated password and paste it into Publer.
Congratulations! Your Bluesky account is now connected to Publer, allowing you to manage your content seamlessly. 🥳
Now, let’s see how you can easily manage your account, content flow and track your performance with Publer.
How to Create and Schedule Posts on Bluesky
With Publer, scheduling your Bluesky content is easy and time-saving:
Start by clicking the Create button on the Publer dashboard.
Select Bluesky from your channels list and start adding your text (up to 300 characters per post) and your media to make your content visually pleasing – up to 4 photos or a no longer than a minute video.
You can also specify your language, or set a default one in your accounts settings.
If you wish to create a thread of multiple posts simply tap on “Follow Up Comments” and add more posts.
To cross-post to other platforms (like Mastodon, Threads, X, etc. ), select the channels you want to publish to and customize further if you wish. With Publer, you can post across +10 social media channels.
Then, hit that schedule button so your content gets published whenever you want to.
Want to boost a post you’re proud of or share a creator’s content you admire? Now, you can schedule reposts in advance! Simply copy and paste the link into your Publer dashboard, add any comments you’d like, and voilà – it’s ready to go!
Unique Video Scheduling
One of the standout features of Publer is its ability to schedule video posts for Bluesky. This capability sets Publer apart, as it is currently the only platform that allows for seamless video scheduling on Bluesky, enabling you to enhance your engagement with rich media content.
Track Your Performance with Analytics
What’s a social media strategy if you can’t track it? With Publer’s powerful Analytics, you can monitor your Bluesky performance effortlessly. Keep track of your growth, post engagement, and the effectiveness of your hashtags all in one dashboard. This insight allows you to refine your strategy and post at the optimal times for maximum engagement.
Get Practical With Publer App
With the Publer mobile app, you can manage all your social media, including Bluesky, from anywhere. Whether at your desk or on the go, you can easily schedule posts, cross-post to other platforms, and even repost content with a few taps. Having your social media strategy in your pocket means you’re always in control, no matter where you are.
Content Ideas to Get Started on Bluesky
Ready to kick off your Bluesky journey? We’ve brainstormed some content ideas, just in case you don’t know where to start:
- Introduce Yourself: Simply say hi to your new virtual friends, share your background or story, and what you plan to post. Publer’s AI Assist can help you find the right words to break the ice.
- Share Relevant Content: Post about your niche topics and engage with others’ content. Find content inspiration about your niche in Trending Posts.
- Post-Engaging Visuals: Use the platform’s rich media support to share eye-catching images and videos.
- Repurpose Posts: Reuse content you have previously shared on other social channels to reach a broader audience.
- Highlight Others: Repost content that resonates with you or showcases others’ work. The more you engage with your community, the tighter the relationship you create with them.
Let’s Connect on Bluesky!
Bluesky is more than just another social media platform; it’s a movement towards a more open and inclusive digital space. With Publer’s seamless integration, you can easily manage, schedule, and cross-post your content while enjoying the unique features Bluesky offers.
Join the ever-growing Bluesky community today and elevate your social media strategy with Publer!
Tea Hysenshahaj
