Updated: June 3rd, 2021. LinkedIn increased the total number of characters allowed per post from 1300 to 3000. Now, let’s get going with how to Schedule LinkedIn Posts.
Leveraging your online presence with some new options!
Starting from now, every user can easily post natively Videos and Gifs on LinkedIn Profiles & Pages.
Videos and Gifs are an enjoyable way of information-sharing. All social media users must use them on their posts, in case they want to receive a huge and fast engagement.
Sharing informative articles and job vacancies is key to an organic audience. And that’s why videos are one of the smartest strategies to help boost trust, value, and awareness. Also, they show everyone who’s actually behind a business page or a person’s profile.
People are keen on watching videos and getting fast information. Also, videos help engage faster than with some simple text. Videos/Gifs help show the value and vision based on the proper voice.
Videos, in general, just like other media files, can be shared easily in a click of a button. Texts on the other hand require copying and pasting.
Finally, you do not need to own a special profile type to schedule LinkedIn Posts. Every user can upload, schedule, and preview how LinkedIn videos and Gifs will look like before they’re shared.
Publer supports Video and Gif scheduling for Facebook, Twitter, and LinkedIn. There are 4 modes of scheduling every user can take advantage of on Publer: Manually, Automatically, Recycle, and Recurring.
There’s no way for a person to see how many people viewed the whole video they posted on LinkedIn. (Unless they’ve commented so).
That’s because videos on LinkedIn gain impressions (the number of people who have seen the video as a post but not viewed what it’s about). Also, they gain views, that represent the number of people who’ve watched the video for more than 3 seconds.
Videos on both LinkedIn Pages and Profiles can be from 3 seconds up to 10 minutes long. Their size must be up to 1 GB.
Gifs can be up to 8 MB and can be scheduled for both LinkedIn Pages and personal Profiles.
People’s attention span is about 8 seconds. But, that doesn’t have to stop you from creating a wonderful, long video, which informs everyone, every second. The recommended LinkedIn video length is 3 minutes.
Their aspect ratios must be 1:2.4 to 2.4:1.
LinkedIn allows many video formats: ASF, FLV, MPEG-1 and MPEG-4, MKV, WebM, H264/AVC, MP4, VP8 and VP9, WMV2 and WMV3
Using Publer to Schedule LinkedIn Posts such as Videos and Gifs will certainly help you make a better use of your professional life and creative moments while getting better reaction and engagement. You will be able to create more posts at once and better distribute this content in time.
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