Full Guide on How to Schedule LinkedIn Posts

There are countless features and strategies on LinkedIn aimed at improving the effectiveness and success of your company’s branding, lead generation, and business development. One often overlooked area of improvement is scheduling, which is why learning how to schedule LinkedIn posts efficiently can go a long way for you and your business. 

LinkedIn is one of the most popular and valuable business-oriented social media platforms. It currently has over 300 million monthly active users, and the number of users is only growing. 

In this guide, we will explore the critical yet underestimated power of scheduling LinkedIn posts in advance. 

Scheduling posts is simple and can be done on the platform itself or through third-party tools like Publer. Let’s dive right in.

How do you Schedule LinkedIn Posts on LinkedIn? 

LinkedIn has a built-in scheduling feature, which means you can schedule a LinkedIn post directly on the platform. 

If you are logged into LinkedIn and want to use the native feature, these are the steps to do so:

#1. Create a post on the homepage 

Scheduling posts on LinkedIn starts on the homepage. Begin by clicking the “Start a post” section at the top of your feed. This will open the “Create a post” window, where you can type your text, add images or videos, and even hashtags. 

The process so far is exactly the same as creating normal, unscheduled posts.

#2. Open up the scheduling window

Instead of clicking “Post,” click on the clock icon at the bottom right of the post. This button will open up the “Schedule for later” window. 

#3. Pick a time

Select a date and time for the post to go live. LinkedIn allows post-scheduling from one hour to three months in advance.

#4. Confirm and schedule

Hit the “Next” button and confirm the chosen date and time. Once that is done, you lock in your choice by clicking “Schedule” to finalize the process. 

LinkedIn’s built-in feature is decent and does the job, but it has some important disadvantages. 

These include:

• Uneditable scheduled posts. LinkedIn doesn’t allow users to edit posts once they are scheduled. They can only reschedule the time or delete a post and start from scratch. This is a drawback if any edits need to be made to preplanned posts.
• Limited scheduling range. LinkedIn restricts future posts to a minimum of 1 hour ahead and a maximum of 3 months into the future. This is limiting for businesses that want to create posting plans that exceed that timeframe. 
• Complicated to schedule multiple posts. LinkedIn makes it difficult to work with and schedule multiple posts simultaneously, which often interrupts workflow and can become confusing. 

For these very reasons, many users prefer to opt for third-party scheduling tools like Publer, which do not have these limitations.

How To Schedule LinkedIn Posts With Publer: A 6-Step Guide

Publer, short for publisher, is a third-party social media management platform that allows collaboration, scheduling, and analysis on and across the world’s most popular social media platforms, including LinkedIn. 

Our platform is tailored for content management and organization. This means that it introduces a wide array of tools and features that aim to go above and beyond what social media platforms offer.

A point of interest we identified as crucial was the scheduling process. To perfect this experience for our users, we spent a lot of time enhancing, organizing, and simplifying the Publer scheduling and publishing process. 

We will now show you how to schedule LinkedIn posts with our platform. 

#1. Create an account and set up your workspace

Creating a Publer account and setting everything up is easy and only takes a few minutes. You only need to enter your email address and create a strong password.

Once an account is created, you must set up a workspace. This will be your base of operations for all future social media advertising, managing, and publishing. 

#2. Linking your LinkedIn profile or page to your workplace

Once a workspace is set up, connect it to a LinkedIn account. To do so, click on the “Add Account” button at the bottom of the page. 

This will take you to the social account selection page, where you will choose the social media platforms you want to connect to your workspace. 

Find the LinkedIn icon and click on “Continue.” 

Follow the prompts and click “Allow” to authorize Publer to post on your LinkedIn.  

#3. Create a post

Once everything is hooked up, you can get creative and start producing content. 

To do so, navigate to the dashboard and select the “Create” page in the left navigation tab.

The post-creation section lets you input texts, photos, videos, GIFs, and PDF carousels. 

The post section is very versatile and easy to use, as adding media and documents is as simple as dragging and dropping them on the post. 

The text box is where you craft your message, but if your creative juices aren’t flowing, you can opt for our AI content generator. Simply provide a detailed prompt, and you’ll get a text that you can edit and adjust further to your needs.

#4. Customize your post to your needs

Publer enables users to quickly and easily add hashtags, emojis, and many other details that can further personalize posts.

We provide tools like the hashtag suggestion generator that rates and provides relevant and trending hashtags, as well as the unique signature and watermark feature that can help you protect your content and increase brand awareness. 

In addition to these tools and features, Publer also offers a preview page on the right of each post that enables you to see what your posts will look like once they are posted to your LinkedIn pages or profiles. 

#5. Schedule the post

Once a post is created, you can publish it instantly or schedule it for a future date. 

To schedule a post, click on the “Schedule” button next to the “Post” button. As far as scheduling goes, Publer offers 4 options. 

These are:

• Schedule. This is a manual schedule that opens up a calendar and allows users to pick a time and date for their posts. Publer enables you to schedule posts as far in advance as you like.
• AutoSchedule. The auto-schedule option works on a preconfigured posting schedule that users can easily set up beforehand. It can even work with labels, which are a great way to further categorize and share content based on its type. This handy feature allows posts to be automatically scheduled and posted at the available and adequate time slots. 
• Recycle. The recycle option is a great way to create evergreen content for your business or professional pages. These are essentially filler posts that you can later use and repurpose when necessary. They can be grouped into categories and essentially fill posting schedules with various types of content. 
• Recurring. The recurring feature is the perfect tool when you have recurring events you want to share on your LinkedIn account. These can include things like weekly or monthly sales events or even annual events that occur consistently. The point is to schedule LinkedIn posts for specific times that cover key events.

#6. Manage and review posts 

Once posts are scheduled, they can easily be managed and reviewed on the platform. 

The “Posts” and “Calendar” pages in the navigation menu enable users to review what dates they have covered and what content is prepared, and it allows them to edit posts before they are officially published. 

6 Ways to Schedule LinkedIn Posts in Bulk with Publer

Publer also allows its users to schedule posts in bulk. This fantastic feature enables you to schedule up to 500 posts simultaneously, making mass publishing and long-term content planning easier and much more manageable. 

There are six ways to implement mass publishing on the platform. 

These include:

#1. Adding multiple posts manually

If you want to take the process one step at a time, you can add multiple posts manually, one at a time. This option enables you to work with a blank canvas from scratch. 

You can modify posts until they are perfect, and then simply click “Add Post” at the bottom of the screen to move on to the next one.  

#2. Bulk uploads

The bulk upload feature allows you to upload up to 500 photos, videos, or gifs; each upload will be a separate post.

Publer allows you to upload these files from external URLs, cloud storage services, or your device. 

#3. Utilize CSV Files

Comma-separated values (CSV) files are plain text files that store data by separating entries with commas. Each row or section in the CSV file represents a certain post, while the column represents various attributes of the post. 

Publer provides a downloadable template that guides you through using the CSV feature. You can edit the fields you want to keep in your post and thus customize it to your liking.

This is a convenient way of publishing large volumes of content while also ensuring it is formatted consistently and scheduled correctly.  

#4. Through the media library

Publer has a media library that stores all media uploaded to the platform. Content managers can use the library to bulk-schedule LinkedIn posts for pages and profiles.

In order to mass publish content from the media library, you need to select the multiple posts option and then toggle the media files from which you would like to create posts. 

#5. RSS feed

We also offer bulk publishing through an RSS feed. This feature enables you to schedule blog posts and articles on LinkedIn. 

All you have to do is select the feed you want to use, and then select the content you want to share by ticking the boxes in the top right corner of the posts. 

Once they are selected, you can hit the share option, and you will be taken to the “Create a page” section, where each article will be transformed into a separate post that you can further edit and customize with additional features. 

5 Benefits of Scheduling LinkedIn Posts with Publer 

Publer aims to provide a better social media experience to all of its end users. It builds on LinkedIn’s features and enables you to do so much more with your planning, organization, and content. 

These are five ways that Publer can benefit your organization.

#1. Saves time

LinkedIn’s native scheduling system can become confusing and time-consuming when more content is handled. Publer fixes this problem by providing an easy and effective content creation and scheduling process that can save you a lot of time. 

#2. Helps you stay consistent

Consistency is key in all forms of marketing. This definitely applies to business-oriented social media platforms like LinkedIn. Publer enables you to create a posting schedule that helps you stay consistent throughout the year.

#3. Keeps audience engaged

Consistent posting goes hand in hand with more engagement. Posting content at regular intervals helps you create an engaged and interested audience that can benefit your online presence and your business.

#4. Keeps things organized

Proper planning and clear objectives are crucial parts of any marketing strategy. Publer helps you stay on top of your marketing plans and goals with intuitive tools, unique features, and incredible insights. 

#5 Enhanced Analytics and Reporting

Apart from content management, Publer also offers a comprehensive analytical tool that helps analyze and adjust your digital marketing efforts. 

Take your social media marketing to the next level with powerful scheduling features that will save you time and boost your metrics. Sign up for Publer and manage your content calendar with ease. 

Key takeaways

Social media platforms, like LinkedIn, are a great medium to reach your audience, but they are not fine-tuned for easy creation, scheduling, and management of content. 

While LinkedIn eventually met public demand and introduced a built-in scheduling feature, it is not as effective as powerful third-party platforms like Publer. 

Publer offers an intuitive dashboard, a creative and efficient environment for content creation and scheduling, and even introduces numerous features that many social media platforms lack.

Therefore, Publer is the ideal tool to elevate your LinkedIn presence and put you well above the competition in your niche on this ever-growing platform. 

Ervin Kalemi

Founder & CEO

With over 10 years of experience in software development, entrepreneurship, digital marketing, and social media, I strive every day to bring the best solutions that will empower your business's online presence. Currently working on Publer and Kibo.