Scripting YouTube videos is always a best practice for YouTube creators. Adding a bit of structure to your storytelling can take things up a notch and help you deliver your message more effectively.
A well-crafted YouTube script can help you plan and keep you focused on what matters to your audience. This means a solid video script is tailor-made for your audience’s needs, helping you stand out in a competitive space like YouTube.
This guide will show you some helpful tips and tricks to make your script writing process a breeze!
Why You Should Have a YouTube Script
A great script can help turn your video into a work of art! More than having an eye-catching thumbnail, you need to have a plan and know what elements you want to include, so you can engage your viewers and keep their attention focused on your content.
Here’s why it’s essential to have a script when you’re creating a video:
- It creates a visual structure of what the video will look like
- It saves time and effort in post-production
- It avoids multiple retakes
- Lets you focus on the topics and the talking points at hand
YouTube loves it when you engage with your viewers! A great script can help you stand out from other channels and get more watch time, views, likes, and comments.
Scripting YouTube Videos Like a Pro: 7 Key Tips
As a YouTuber, you want to get clicks and views for your videos. More clicks mean more subscribers and more people watching your other videos, eventually leading to more customers and sales.
But you can’t just sit down and start cranking out videos willy-nilly. You need a strong, engaging script that will make people want to keep watching your videos. Here are some tips to help you write a YouTube video script like a pro:
Validate Ideas with Keyword Research
YouTube’s algorithm is all about SEO-driven content. So if you want your videos to rank high in searches, you need to focus on the right keywords. Here are three ways to find them:
- Looking to get ahead of the competition on YouTube? Use YouTube’s suggestions feature to identify popular keywords for free. Just type search terms into YouTube’s search bar, and a list of relevant queries will appear based on global searches. You can use the asterisk (*) next to your search terms to see even more results.
- If you’re looking for insights into what people are searching for on Google, you can use Google Trends. Just type in the topic you want to search for, and you’ll get a graphical representation of the results for the past year. The results are measured based on interest, with 0-50 search interest considered low, around 50 being moderate, and 50 and above considered high.
- SEO tools can help you track how popular and competitive the keywords you want to target are. While it’s important to notice things like impressions, bounce rate, and clicks, search volume and difficulty can give you a good idea of how your keywords are doing.
Create an Outline
A great way to start is by outlining all the key points you want to hit, as this will help you stay on track and deliver your content as seamlessly as possible. Remember, you only have a few seconds to hook your viewer’s attention, so make it count!
Start with an attention-grabbing statement or question, then introduce yourself and your brand. Share what your video is about and why it’s relevant to your audience. Finally, end with a call to action.
Decide on Your Hook
Your video needs a hook that will make viewers want to watch until the end. You can have a hook that talks about the summary of your video, a thought-provoking line as an intro, a catchy visual, or a brief teaser.
Set the Stage
Once you’ve delivered your hook, it’s time to introduce yourself and give your audience a taste of what the video is all about. Keep this part concise so you can uncover more details in the body of your video.
Value Pack the Body of Your Script
Next comes the fun part: the body of your script! Use lots of details and include talk points you need to clarify with the viewers. But remember that viewers have a short attention span, so keep it short but filled with relevant information they would be interested to know.
Call to Action
Remember your call to action! Tell your viewers what they should do next after watching your video. If you want them to subscribe to your channel, be upfront about it and share additional references to convince them to do that. Just make sure that it’s a win-win for your viewers. If you’re sharing a free resource, share what it’s about and how it can help them if they choose to download it.
Strengthening Your YouTube Script
You can have the best idea for a YouTube video, but your viewers will tune out if your script is a snooze-fest. So how do you write an engaging script that will keep your viewers coming back for more? Here are some tips and tricks:
- Make your script conversational.
- Try using pattern interrupts like changing camera angles, switching up your tone mid-video, and changing subject positioning on-screen.
- Keep your script short and sweet!
- Identify the optimal video duration and posting schedule.
- Practice a verbal run-through of your script.
- Find a good spot where you won’t be distracted when writing your scripts.
- Build a strong structure with your paragraphs.
Your script is the foundation of your content, and it takes time and planning to make a video that will improve your analytics and get great results. You don’t have to go overboard to produce a great script. Just keep practicing, and you’ll be able to write amazing scripts like a pro in no time! A great video script can:
- Bring structure to your content.
- Allow users to understand your videos better.
- Create consistency and manage your flow of thought.
- Increase engagement with an attention-grabbing hook and script body.
An excellent script can do wonders for your channel! Check out our blog: How to Get Views on YouTube to find out what else you can do to get more views for your videos.