Original content is great. You provide your readers with something unique, engaging, and informative. But sometimes, you just don’t have the time to come up with a new post or just don’t feel inspired. That’s when content curation can come in and save the day.
Content curation is re-sharing other people’s content with your audience by adding more value. This helps you keep your blog or social media posts fresh and engaging without having to come up with something completely original every single day. It’s also a time-saver and a great way to fill gaps in your editorial calendar.
There are some great tools available to make content curation easier. Here are the top tools for content curation. From features to pricing to usability, you’ll learn everything you need to know.
What Is Content Curation, and Why Is it Important?
Curated content is leveraging information from other people or brands that you have chosen to include in your content.
For example, you’re writing a blog post about the top cameras of the year. You could include a roundup of reviews from different tech websites while adding your insights and opinion. This way, you’re not plagiarizing but are utilizing it to support your content.
What’s faster? Writing all the content yourself or aggregating it from other sources and making your valuable contributions? Content Curation saves you time and benefits both the reader and the creator.
Here are some additional advantages of content curation.
Builds an Audience
Having an engaged community is every business’s dream. To achieve your customers’ engagement, you must create content that resonates with them. That nowhere means that the content should be written from scratch.
Think of it like this. You love gardening. There’s a blog that you refer back to whenever you need some help. You follow that blog because it provides you value, not because the content is necessarily original.
You can create the same kind of value for your community. Find content that they are interested in and curate it. Even if there is already a lot of content about that topic, you can still add value by filtering out what’s essential for your community and providing a unique perspective.
Enhance Visibility & Engagement
For any strategy based on inbound marketing, sharing relevant and helpful content is essential to success.
Stats indicate that leading marketers use 65% created content and 25% curated content.
When you curate content from reliable sources, you can leverage the authority of those sites to enhance your own brand’s visibility and engagement.
For example, you can use content curation to direct traffic to your site. This will help drive up search engine rankings and build momentum for your content marketing efforts.
Establishes You as a Thought Leader
One of the recent shifts in the digital space is its focus on audience needs. In this date and time, your brand name and product quality are no longer enough to win customers. Therefore, more brands aim to position themselves as an industry thought leaders.
After all, doing so will not only help with your race to reach Google’s first page, but it will also let customers know that your brand is reliable and worth considering.
By providing expert insight through content curation, you’ll gradually be seen as a trusted source of information. To achieve this, make sure you put your audience’s needs first. Hone in on topics that are important to them and track down relevant data, insights, and news that can be shared.
Make Content Curation Easy With These 3 Best Tools
Content curation doesn’t have to be difficult. Here are the top three tools that make content curation a breeze.
76% of marketers share curated content on social media.
Publer is a one-stop shop to curate posts for social media advertising. Its formatting feature allows you to convert pieces of your text into bold and italics. This gives your content a dynamic and eye-catching look. Publer also lets you preview posts to ensure your content looks perfect before going live.
That’s not it. You can customize posts for each social media platform and schedule posts in bulk. This way, you can save time by scheduling all your content in one go.
Publer also offers several features to make visual content curation a breeze. You can design illustrations with Canva and create videos with VistaCreate – all on Publer.
Those who curate social media content should consider Quuu an invaluable tool.
The platform integrates easily with popular social media scheduling tools, allowing users to discover content from any of the 500 interest categories available. It also provides users with personalized suggestions based on their interests and preferences.
Its auto-schedule feature is a real-time saver, too, as it allows you to set up your posts in advance and have them automatically shared at the best times for maximum reach.
Whether you’re looking for content ideas or influencers to collaborate with, Buzzsumo has you covered.
With the ability to search through over 8 billion articles worldwide and analyze data from the past 15 minutes to five years, you can access insights to get inspired and create better content.
Not only that – Buzzsumo also allows you to detect the most shared content for any given keyword and identify influencers who have engaged with particular pieces of content.
Content curation offers numerous benefits for digital marketers. It can help you to build your brand’s reputation, drive traffic and engage customers, and establish yourself as a thought leader, all while saving time and money.
To make content curation easier, try out the following:
- Publer – a social media content and visual curation tool that allows you to format text, preview posts, and customize content for each platform.
- Quuu – an easy-to-use social media platform that integrates with popular social media scheduling tools and provides personalized content recommendations.
- Buzzsumo is an advanced tool that allows you to search through billions of articles worldwide, detect the most shared content for any keyword, and identify influencers.
Try Publer today and make content curation easier than ever! With formatting features, bulk scheduling, and visual content curation tools, you can save time and create content your audience will love. Sign up now for free!