Listing your business on Google is a major step towards having a complete online presence, but it doesn’t end there. Even though a Google Business Profile (formerly Google My Business) is not a social profile per se, it needs the same amount of nurturing.
You need to make sure that the information on the listing is up to date, you have to respond to customer messages and reviews, you should regularly post updates, events, and offers, but most importantly, you must regularly add new photos of your business.
The internet is very visual and so must be your first impression.
Uploading photos to your Google Business Profile is necessary not only for the appearance but also to give your business an SEO advantage.
According to Google, businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t.
DigitalMaas conducted an experiment in 2020 and concluded the same thing. Businesses that regularly upload photos on their listings receive more clicks in actions and appear more on search results than their competitors.
You can add new photos for your listing using the Google Business Profile Manager, but first, make sure that your listing has a Cover and a Logo. They’re the ones that will appear first on Google Maps and Search results.
Your logo represents your business and differentiates you from others, make sure you trademark your logo to have full rights and prevent others from using your ideas or infringing on your business
You can then add new photos using the “+” button on the top right corner. To add photos to a specific category, make sure to switch to that category first, using the filters at the top.
Besides the owner of the business, customers can also add photos to the listing. This is especially helpful for other customers because it provides a genuine look at your business.
While this is helpful for you as it allows you to gather more shots and have fresh content rolling in, it comes with a small risk. Customers may not always upload relevant content, but you can easily flag them and Google will take action within a few business days.
In Google Business Profile Manager you will be able to see how many times your photos have been viewed and how your business compares with other businesses on Google.
There are many online tools that allow you to schedule in advance your Google Business updates, event, and offers, but posts are different from photos. They even appear in different sections on Google and play different roles.
The Business photos are the very first thing that customers see on Google, while updates, events, and offers appear after a few scrolls.
Both photos and updates help you attract new customers so if there’s one thing that they have in common, is that you constantly have to keep them rolling.
That of course requires some effort and if you want to use a particular image both as a photo and as an update, you will have to upload it twice on Google, unless you use Publer.
Besides allowing you to schedule in advance all your social media posts, Publer gives you the option to crosspost to both Google Business photos and updates.
For each new post that you create, you can specify whether you want the photo from that post to also appear in Google Business photos.
Once the post is published, the media used in that post will be automatically uploaded to your Business Profile photos. You get the best of both worlds.
To put the cherry on top, you can also turn this feature on by default for all new Google Business updates that you schedule or publish via Publer.
Click here to learn more.
As the saying goes, with great power comes great responsibility, so make sure to read the following tips and warnings.
While you can’t control the photos that your customers upload of your business, you’re in full control of your actions. Here are some tips on how to use Google Business photos properly.
Let us know in the comments below other tips & tricks you may have for Google Business Profiles.
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