Today, TikTok counts over a billion monthly active users and a diverse community that spans across demographics and interests.
Companies can use the TikTok platform to engage with their audience more personally, foster brand loyalty, and expand their reach like never before.
In this blog, we will highlight the importance of TikTok for businesses and uncover the latest trends that can help you stay ahead of the curve.
Below, we’ll also list 10 top-performing TikTok ideas for businesses that will help you gain visibility, connect with your target audience, and drive better results.
Let’s dive in!
So, whether you’re a startup aiming to make a splash in the market or an established brand looking to reinvent your digital strategy, embracing TikTok is no longer optional but essential.
But why is TikTok important for businesses? The reason is the ability to create viral content and generate immense brand awareness within a short span of time.
Unlike other social media platforms, TikTok thrives on creativity and authenticity, making it a perfect playground for businesses to showcase their products, services, and brand personality.
Now that you know the importance of this social media network, let’s get practical and take a look at how to find trends on TikTok.
To make it short, the platform is divided into two main feeds: FYP (For You Page) and Discover Page.
While scrolling through TikTok’s homepage, known as the For You page (FYP), you encounter numerous videos that the algorithm aims to engage you with.
The algorithm “learns” your preferences based on how much you watch and interact with a video (such as liking, commenting, or following), and can predict your preferences for future content.
To stay updated on TikTok trends, spend time on the app and curate your own unique FYP. Trends go viral rapidly, so it’s crucial to act quickly if you want to join in and create your own video.
To uncover trending sounds, effects, or hashtags, visit the Discover page. This page is curated to some extent based on your interactions on the FYP.
As a creator, you can enhance your content by checking the trending hashtags on the Discover page and incorporating them into your videos. This can increase the possibility of your videos appearing on more users’ feeds.
It might interest you: 60+ TikTok Bio Ideas To Get You Noticed
As mentioned before, here are some of the current TikTok trends you can explore on the platform. We have categorized them into the following main ideas:
Take a look at these TikTok ideas for businesses to get inspired. Click on each video, find the sound used, and create your own version.
It might interest you: Building A TikTok Marketing Strategy For Rapid Growth
Incorporating educational content into your TikTok channel is a great way to inform your audience. Although we don’t suggest focusing solely on educational material, integrating it into your TikTok strategy can be an enjoyable approach to captivating your viewers.
Here is a great example from Publer’s TikTok account.
Pro Tip: Combining interesting video clips with educational content can make your TikTok videos a hit.
Think about how you can include educational videos in your own TikTok strategy, but don’t forget to strike a balance between entertaining and educational content.
Here is a short video to get you inspired:
The next video has reached 12.6K views, seems that the audience likes it.
Challenges are a popular type of TikTok video. Joining trending challenges help you connect with your audience. Here’s an example of Wes Anderson’s Film. We believe you have seen these types of videos everywhere. Show your creativity, click on the sound and create yours today.
This TikTok idea is flexible and open to interpretation. Focus on being funny, playful, or satirical to make it work.
Below we will share three examples of our most viral videos on TikTok. This video below has reached 28.3K views. Save it for later!
The next video has reached 53K views, and it is still growing every day. Save this video for later.
The next playful video has reached 31.6K views. Save this sound for later when you book your flight!
Educational content is usually longer, around 1 to 10 minutes. Quick tips, on the other hand, are short and bite-sized, perfect for the popular short-video format. The goal is to simplify complex topics into easily memorable pieces.
Here is an example you can try out for your TikTok account.
Here’s another example of quick tips video. And yes, we all have been there. Note these tips down and post that content!
While lip-syncing to songs is a popular choice, lip-syncing dialogues is also enjoyable. Experiment by matching a famous movie catchphrase with a different context for added fun. Here’s a short video example:
That’s all for now. We hope you found some inspiration today and can use these examples to expand your TikTok audience. Now, we have an important tip for you: Consistency is key in managing your TikTok account. Keep reading for more details!
Now that you have all these TikTok ideas for businesses, it’s time to focus on creating your videos. But creating and posting them one by one can be time-consuming. That’s where Publer comes in.
Sign up for free and use Publer to schedule your favorite videos for the week. This makes your daily work easier.
Plus, with Publer’s Analytics feature, you can gain valuable insights and track what works best for you. You can even find the best times to post on TikTok using the Analytics feature.
Here’s what it looks like:
That’s a wrap!
Get started today with Publer for Free, and you will easily get to schedule and manage your TikTok accounts.
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