TikTok playlists allow eligible creators to organize their videos and display them in a compilation on their profile. This feature is beneficial for both creators and viewers, as it makes content much easier to find and navigate.
If you’re planning to make TikTok playlists but can’t find the option to do so in your account, then keep reading. We’ll explain everything you need to know about this feature and provide some creative examples that you can try in your own playlist.
Let’s get started!
What is a TikTok Playlist?
A TikTok playlist is a collection of videos on the platform that revolve around a common topic or theme. This is located just below your TikTok Bio, where it can be easily seen and accessed by profile viewers.
Videos on a TikTok playlist have an autoplay feature, which provides a more enjoyable and seamless viewing experience for your audience. This is particularly useful for creators who specialize in creating series content, as it can encourage viewers to watch multiple videos in succession.
How to Access the TikTok Playlist Feature
To access the TikTok playlist feature, you need to meet the platform’s requirements to unlock Creator Playlists.
While TikTok has not officially released a criteria list for this feature, several sources claim that an account needs to have at least 10,000 followers to qualify. If you don’t have the required follower count yet, don’t worry! There are plenty of ways to get more followers on TikTok organically and build your presence on the platform.
Once you are eligible for the Creator Playlist feature, it will show up on your Videos tab as a suggestion to “Sort videos into playlists.” If the option to create TikTok playlists is not showing up on your account despite meeting these requirements, it’s best to reach out to the TikTok support team for clarification.
How to Make Playlists on TikTok
There are two ways for you to make a playlist on TikTok: from your profile and from a video.
Let’s go over each method in detail below:
From Your TikTok Profile
To create a playlist from your TikTok profile, head over to your profile by clicking Profile in the bottom right corner of the screen.
Then, tap on the Videos tab.
If it’s your first time creating a TikTok playlist, you’ll see the option to “Sort videos into playlists.”
Meanwhile, if you already have some playlists on your account, you can simply tap the Plus icon to create a new one.
Then, choose a name and select the videos you want for the playlist. Keep in mind that you can only add public videos to your TikTok playlist.
You can select as many videos as you want, but you can only add each video to one playlist. These videos will appear in the same sequence that you select them, so be mindful of their order, especially when creating a series or storytelling playlist.
From a Video
To create a playlist from a TikTok video, view the video you want to use and tap the three-dot icon from the options on the right side of the screen.
Next, select Add to playlist and tap Create a playlist.
From there, you can set your playlist’s name and add more videos.
Top 4 Reasons to Make a TikTok Playlist
From better organization to higher views and engagement, there are several reasons to create TikTok playlists.
Let’s discuss these in detail below:
- Improve views. Creators on the platform can utilize TikTok playlists to make it easier for their audience to find all the videos in a recurring series, which can encourage binge-watching and help them get more views.
- Better organization. By categorizing all your videos, TikTok playlists can also keep your content organized and accessible on the platform. If you post a wide variety of videos, from running tips to makeup looks, creating playlists for each category will help connect your videos to the right audience.
- Boost engagement. When viewers watch multiple videos on the same topic, they are more likely to be engaged and invested in the content, which can lead to higher interaction rates. This boost in engagement is an excellent ranking signal for the TikTok algorithm and can improve your overall visibility on the platform.
- Gain new followers. TikTok playlists are a great way to showcase your best content and branding to casual profile viewers and convert them into followers. Highlighting the different topics and niches you create content on also allows viewers to understand what content they can expect on your profile.
4 Creative TikTok Playlist Examples and Ideas
Now that you know the advantages of creating TikTok playlists, you may be wondering how to utilize this feature properly in your social media strategy.
Here are some creative TikTok playlist examples you can try:
#1. Create a Series
Creating a recurring series is one of the best ways to utilize TikTok playlists, as it ensures that repeat viewers will visit your page to check for updates. Not to be confused with the official TikTok Series, this simply means that you should compile videos with a recurring topic or underlying theme in one playlist.
For instance, if your page is all about travel, you can make a playlist for each place you have visited. Or you can weave a storyline around a central character like TikTok creator Tilly does.
Her “That coworker” series features a rich character and their good-natured but often out-of-touch and hilarious finance tips, which generate significant engagement from viewers who have had a similar experience.
She also has several other characters on her page, each with its own playlist, so if viewers are only interested in one character, they can view all its related content in one place.
#2. Show Product Reviews
If your channel focuses on product reviews and recommendations, TikTok playlists can be a great way to curate your content and make it easier for your audience to find products you recommend.
Popular influencer Hyram has several playlists featuring skin care products and tips, with one playlist dedicated to rating skincare products from different brands in 60 seconds.
Brands can also utilize TikTok playlists in the same way. If you repost user-generated content (UGC) on your profile, you can organize it all on one playlist to make it more accessible to your audience.
According to a survey from Stackla, now Nosto, user-generated content is the most impactful type of content on social media, with 79% of users saying that it effectively influences their purchasing decisions.
By highlighting UGC on your profile, you can increase the chances of converting your followers into customers and drive sales.
#3. Compile Your Recipes
Cooking content is extremely popular among TikTok influencers, and if you’re one of these creators, you can use TikTok playlists to compile your recipes and set yourself apart from the competition.
Binging with Babish, for instance, is a highly recognizable name in the online cooking scene, and he uses playlists to highlight his different cooking series. He has a playlist for cooking basics and several collections featuring his more fun recipes that recreate dishes from movies, TV shows, and even video games:
Without playlists, casual profile viewers may think that he is simply another cooking creator on the platform, creating the usual dishes. But by highlighting his unique recipes, he instantly distinguishes his profile from the thousands of creators with the same content.
This also allows him to appeal to a much wider audience and target users who are interested in a specific movie or game.
#4. Tell a Story
Despite the limited length of TikTok videos, the majority of its users use the platform to tell a story, often needing multiple parts to finish their tale. However, due to TikTok’s fickle algorithm, not all story parts will get the same visibility on the For You page.
One thing you can do to ensure that all the parts of your story have similar view counts is to compile them into a TikTok playlist. This way, when one video shows up on the For You page, viewers can simply click on the playlist to view all related videos. By doing so, you can provide more value to your audience, and in return, you’ll receive more engagement across all your content.
TikTok creator ReesaTeesa fully utilized TikTok playlists in her 50-part storytelling series detailing the breakdown of her marriage to a pathological liar. The videos went viral and swept the world by storm, even getting featured in publications like Forbes, as viewers were hooked and eagerly awaiting the next update to the story.
With the entire series totaling 500 minutes, the autoplay feature and chronological order of TikTok playlists made it easier for new viewers to understand the full story without having to scroll through her profile to search for each part.
How to Manage TikTok Playlists
After you’ve created your TikTok playlists, be sure to update them as necessary to keep your content fresh and interesting for the viewer.
Here are the different ways you can manage your playlists:
Add Videos to a Playlist
As you continue to make content, you’ll need to add new videos to your TikTok playlists.
There are three ways to do this:
From the playlist itself
To add videos from the playlist, open the playlist you want to update and click the three-dot icon in the upper right corner.
Then, select Edit playlist from the options that pop up and tap Add videos.
From there, you simply select the videos you want and click Done to save your changes.
Directly from the video
You can also update your TikTok playlist directly from the video you want to add to the playlist. All you need to do is view the video, tap the three-dot icon on the right side of the screen, and select Add to playlist.
During posting
If you’re uploading a new part of a recurring series, you can automatically add the video to its playlist during posting. To do this, simply tap Add to playlist on the last screen when posting a video and select the playlist.
Remove Videos From a Playlist
If there are old videos in your playlist that no longer fit the theme or topic of the collection, you can easily remove them by clicking the respective video, tapping on the three-dot icon, and selecting Remove from playlist.
However, if you want to remove more than one video, you can save time by going straight to Edit playlist and tapping Remove videos. Then, select all the videos that need to be removed and click Done to save your changes.
Delete a Playlist
You can also delete an entire playlist if it no longer aligns with your branding on the platform. To do so, go to the Video tab in your profile and click the playlist you want to delete. Then, tap the three-dot icon in the upper right corner of your playlist and select Delete playlist.
Keep in mind that this will only delete the playlist and not any of the videos included in the collection.
So, if any of your favorite TikTok playlists have disappeared, the creator likely deleted them to make room for a new one.
Change the Playlist Name
A creative and informative name can encourage users to view your playlist, so if you aren’t satisfied with your current playlist’s name, you can just change it. Simply tap the three-dot icon on your playlist and select Change playlist name.
We recommend keeping your playlist name as short as possible. As the space on your profile is limited, shorter names will allow you to display more playlists.
Rearrange the Order of Videos in a Playlist
In a TikTok playlist, the most recently added video plays first by default; however, this isn’t ideal for storytelling or a series that follows a chronological order, so you would need to manually rearrange the order of the videos.
To ensure that your audience has an optimal viewing experience, go to Edit playlist and tap and drag the three-line icon on the right side of each video to change its order. Then, click Done to update your playlist.
3 Pro Tips for Creating TikTok Playlists With More Impact
TikTok playlists aren’t just compilations of your videos; they can be an effective tool for boosting profile visits and helping you get famous on TikTok.
You can maximize the impact of your playlists with these expert tips:
#1. Post Consistently
Posting consistently is key to success on TikTok, especially if you have a recurring series or ongoing story. Simply grabbing the attention of viewers with your initial videos won’t be enough to turn them into followers; if you don’t publish content regularly, your audience may quickly lose interest in your content.
On the other hand, if you publish all your content at once, then viewers will no longer have a reason to visit your profile. To ensure that your profile stays active, consider using a TikTok scheduler like Publer to plan and schedule your content in advance.
By scheduling your TikTok videos, you can shoot and edit all parts of your series at once and publish them strategically to maintain user interest and keep engagement levels high.
#2. Have a Strong Central Idea
Successful TikTok playlists need a strong central idea to create a cohesive viewing experience and hook your audience. Moreover, when viewers know what to expect from your playlists, they are more likely to look forward to your next posts.
Establishing a theme early on will also make it easier for you to create more relevant videos for the playlist, driving more views and engagement. Whether it’s fitness tips or a collection of skits, having a central theme will allow your audience to connect with your content and encourage more likes and follows.
#3. Leverage Trending Elements
To ensure that your TikTok playlists reach a wider audience, consider utilizing trending elements in your content. According to TikTok, 59% of its user base turns to the platform to learn about current events or trends on social media.
By jumping on relevant TikTok trends and covering popular topics on the platform, you can increase the discoverability and appeal of your videos and attract more viewers. You can even create a series specifically discussing viral topics and trends.
Key Takeaways
- A TikTok playlist is a collection of videos that have a common topic. Currently, only select creators with at least 10,000 followers can create playlists.
- You can make a TikTok playlist from your profile or directly from the video you want to use in the playlist. Meanwhile, if you want to add new videos to an existing playlist, you can do so before posting or by editing the playlist.
- Creating TikTok playlists can help you stay more organized, improve views and engagement, and gain new followers. To maximize their benefit, be sure to keep your playlists updated by optimizing their names, rearranging the order of your videos, and adding or removing videos as necessary.
- TikTok playlists are perfect for creating a recurring series, showcasing product reviews, compiling recipes, and telling a story.
- When creating TikTok playlists, be sure to post content consistently, establish the common theme of the collection, and leverage trending elements in your videos to boost impact.
TikTok Playlists FAQ
#1. How many followers do you need to make a playlist on TikTok?
You need 10,000 followers to make a playlist on TikTok. The TikTok playlist feature is not available to all accounts just yet and is only offered to creators who meet this requirement.
#2. How do you get on a TikTok playlist?
To get on a TikTok playlist, you need to have the Creator Playlist feature on your account. Then, you can start making playlists of your content and leverage this feature to improve your reach and engagement on the platform.
#3. How can I find TikTok playlists?
You can find TikTok playlists in two ways: by going to a specific user’s profile and viewing their playlists in the Video tab or by watching a video that’s part of a playlist on the For You page. The latter option will have the playlist’s name featured at the bottom.
Ervin Kalemi
