TikTok vs YouTube

tiktok vs youtube

The short-form video has become the newest battleground in social media, and right now we see two major players: TikTok vs YouTube.

Competition between these two social media giants has only just begun. 

Over the next few years, billions of dollars will flow to these platforms. The goal is clear—increase reach and value for advertisers.

Let’s compare TikTok vs YouTube to see who is winning over users and will come out on top.

TikTok Overview

First, let’s talk about TikTok.

Launched in 2016, the app focuses on trends, challenges, and creativity. TikTok has grown extremely fast, with over 1 billion downloads of the app on Apple iOS and Android as of February 2019. 

Now the platform is considered one of the major social networks. Tiktok social media platform is a great starting point if you are interested in building brand awareness and creating short videos (to three minutes long).

Due to Tik Tok’s ever-increasing user base, the platform is becoming increasingly appealing to businesses. As a result, businesses can now reach a larger audience.

Also, the users of TikTok are largely from generation Z. If you are a company with a younger target, TikTok is definitely for you.

One of the biggest advantages of TikTok over YouTube is that it’s easier to go viral. And that’s because of TikTok’s algorithm. Indeed, if TikTok sees that people are only interested in one of your videos, you will reach even more people on that video, which will increase the number of your followers and the viewing time.

In addition to getting more views on your videos, you can use TikTok Business services and create ads for effective reach and audience engagement.

YouTube Overview

Launched in 2005, YouTube is still a leader as an online video-sharing and social media platform.

Indeed, YouTube has many features that allow content creators to publish videos of any length and on any topic, also reaching a global user base. In addition, YouTube pays the video creator through advertising and the number of views.

Thus, YouTube is a great way for businesses. You can easily increase your traffic, engage with your audience and increase sales by monetizing your videos.

For example, you can create tutorials to help your customers better understand your product. You can create ads and campaigns to attract new customers.

You can also post documentary-style videos to give viewers an overview of your company’s culture, product development, company events, etc. There are some great brands that regularly use YouTube to do all these things.

Fun Fact: Recently, YouTube has launched shorts that offer many advantages. This feature allows you to publish short videos in a mobile format like TikTok. However, YouTube Shorts do not offer creators the same special effects options as TikTok.

New features were introduced in the spring, such as the ability for users to turn their existing long-form YouTube videos into YouTube Shorts.

TikTok vs YouTube: Audience Demographic

TikTok. If there’s one thing that’s certain, it’s that TikTok’s audience is largely among young people, with 60% of users aged 16 to 24. This success with Generation Z is due to a strategic decision made by the company, which had decided from the beginning to target people under the age of 18.

But TikTok does not only attract the young generation under 18. If we take a closer look, we can see that 26% of TikTok users are between 25 and 44 years old. 

As a result, we can see that 80% are between 16 and 34 years old. Again, this is a strategic choice by TikTok, which understands that content creators want to produce videos in an immersive and fast way. In the end, these decisions result in TikTok having 1.3 billion monthly viewers.

YouTube. If we look at YouTube now, we can understand why the platform is considered a social networking giant with more than 2.5 billion monthly viewers.

With more than 2 billion users, YouTube reaches all age groups. Everyone is watching YouTube! In the US, for example, 95% of 18 to 29-year-olds watch YouTube, 91% of 30 to 49-year-olds. Only people over 65 years old watch less YouTube.

With such an audience, your company is sure to find its target audience and reach new customers.

TikTok vs YouTube: Content Length and Type

Both platforms are really great, and while it may seem like they’re competing, they actually cater to different types of audiences.

TikTok. You can create videos with TikTok up to 3 minutes long. This “forces” the creators to go to the essence of their video and therefore have to create strong messages that must become viral. If the format is too short, many creators make videos in several parts.

YouTube. On the other hand, YouTube offers different types of video lengths, from a few seconds to several hours. In fact, there is a maximum length of minutes per video that only concerns unverified creators.

The platform favors longer video content, as creators have more time to tell their stories and present a product or a tutorial in action. YouTube is also following TikTok’s short video model with a new format called Shorts, but this is just the beginning.

The two social networks also support live streaming, although once again, YouTube favors longer content than TikTok.

But anyway, whether you are creating short or long-format videos, you have to keep one thing in mind—Consistency is the key to both platforms because it can skyrocket your business.

Use Publer to schedule your videos in a few very easy steps and manage your posts for both TikTok vs YouTube Shorts.

Schedule your TikTok Videos with Publer

Schedule YouTube Shorts with Publer

TikTok vs YouTube: Monetization

YouTube. There are several ways to earn money with YouTube, and the requirement is to have 1,000 subscribers to be paid. As an example, you can work with a brand to promote their products on your channel as a creator.

Additionally, YouTube directly pays creators for their earnings through advertising revenue.

Simply put, YouTube will pay you a percentage of every time a viewer watches an advertisement on one of your videos. The platform also pays you based on how many people watch your videos.

tiktok vs youtube

TikTok. TikTok also offers different methods more or less similar to YouTube to allow its creators to earn money. TikTokers, for instance, can be sponsored by brands to post video reviews, unboxings, and tutorials. Also, viewers can pay TikTok content creators directly through stickers. 

Simply put: Viewers must purchase stickers and can decide to give them to their favorite creator.

Finally, TikTok also offers a payment method based on the number of views per video. The account must have at least 100,000 video views in the last 30 days and more than 10,000 followers.

If you are interested in how much money TikTokers make, then we have an article for you.

TikTok vs YouTube: The Final Verdict

While both platforms have their advantages, still YouTube is clearly ahead of TikTok.

First, YouTube remains a more popular platform in terms of monthly active users. The content is also more varied than TikTok, and monetization is more interesting and easier on YouTube. 

However, TikTok is still growing, and it seems that is not going to stop. The platform offers the best video experience for smartphones, and its algorithm is one of the most powerful tools to maintain the attention span of its users. 

  • YouTube has the highest number of active users per month.
  • TikTok is the most popular platform among the generation Z.
  • YouTube is the platform that offers the most varied content in terms of format and topic.
  • Use Publer to schedule your videos in a few very easy steps and manage your posts for both TikTok and YouTube Shorts.

Now back at you! Which social media platform do you use the most? Which one is your favorite and why?

Let us know in the comments below!

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