As a marketer, you have many duties on your plate. A responsibility that you try to allocate and efficiently accomplish with content marketing tools. Fortunately, automation positively impacts digital marketing campaigns and, accordingly, the marketers’ jobs!
Read further on the linked article about the Impact of Automation on Your Job. Understand better how automation can help you save time and be more efficient instead of thinking that too many processes indicate added tasks.
From planning and executing campaigns to analyzing data and tracking results, it’s easy to get overwhelmed. But there are plenty of priceless tools to help you get your job done more efficiently in this digital era.
There are a lot of different tools that marketers can use to allocate their work. But which ones are the best? That’s on your communication strategies and goals. Different companies have separate dreams.
This tool allows you to track your website traffic and see how users interact with your site. This can be incredibly valuable in understanding what works and what doesn’t on your site.
Publer is a social media management tool that supports all-important social networks: Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google My Business, TikTok, Telegram, YouTube, and even WordPress posts. It is a very rich-in-features tool, and when it comes to making the most out of it, we know there might be something you’re not using. If you have an online store and want to boost sales quickly, Publer can come in handy!
Conduct deep research on beneficial tools to boost your marketing efforts. We highly recommend reading our blog article about Top Digital Marketing Tools + Free Infographics to choose the right ones for you.
Many great tools for marketers quickly provide copyright-free images and videos. Still, when it comes to visual content, marketers must pay extra attention to using tools to customize and create relevant content. Posting in alignment with the latest trends in the related industry and customizing with the company’s colors is vital.
If you want to learn more about Visme, Unsplash, Canva, Giphy, Freepik, Pexels, and many more visual content tools, you should check out:
There are a lot of digital tools available to small businesses these days. It can be tough to decide which ones to use and how to use the best, especially if you’re a newbie in the digital era.
Here are some of the most noteworthy tips to keep in mind for your digital strategies. When you are a small business aspiring to thrive online, based on what other companies are using and what experts recommend, it’s best if you:
Social media is a fantastic bridge between customers and creating a community around your brand. Make sure you’re active on the platforms your customers are using, and consider using paid advertising to reach new audiences.
Still, creating unique design pieces with your brand’s colors is imperative. Canva, with its unique templates, perfectly supports every new designer on the platform.
On the other hand, Vista Create is an ideal platform to instantly create a video of your staff memories and much more. Integrating these free creative tools is vital to consistently keeping up with your social media content.
This free listing service from Google allows you to govern your business information across Google Search and Maps. Claiming and verifying your listing is essential for local SEO purposes.
Email marketing is a superior and professional method to stay in touch with customers and promote special offers. Be sure to segment your list so you’re only sending relevant information to people who will be interested in it. Make use of various tools to organize your email campaigns.
If there’s one thing that truly marks the difference between a small business and a big corporation online, that’s the email campaign’s success. Find out 9 ways to improve your email open rate.
Big corporations weren’t big since their beginnings. But, they didn’t ignore all aspects of good digital marketing. Therefore, they started implementing creative and compelling email marketing templates.
You can begin with valuable newsletters, for example. Use ActiveCampaign to measure email-open rate, click-through rate, and other relevant metrics.
Many tools are available online, but we suggest ActiveCampaign as a handy and pocket-friendly tool for small businesses.
Once you own a large company, start using Hubspot as an excellent choice that includes all the tools you’d expect, from CRM to marketing.
Communication is the key to obtaining high performance. Ideal team management with transparency at its core is vital. Thus, Atlassian is the real deal platform when it comes to organizing the workflows of different departments.
Calendly is the most favored tool to note all your meetings and events. Whether on a personal level or whole team management, an organized calendar is vital to be punctual and reputable with your customers and partners.
Still, these tips had something in common. All the above suggests you use digital tools that many reputable marketers include in their work days.
It’s imperative to understand the Top Digital Tools for a Small Business and how you can benefit from using them.
Since we’re already listing and advising about essential tools to use in small businesses, let’s briefly describe the most important ones about startups.
If you run a startup, you probably have a limited budget to spend on marketing. But that doesn’t mean you can’t effectively market your business. There are plenty of great SAAS tools out there that can help you manage your team and grow your business.
Google Analytics is a must-have for any startup. It updates you with essential performance data and recommends real-time actions to improve campaigns.
SEO tools are vital! They help startups from any industry optimize their website and content for better search engine rankings. They can help you research keywords, track your website’s performance, and more.
Click on the article regarding Top 10 SAAS tools for Startups if you want to learn more about Slack, Discord, Publer, Zoom, Google Workspace, Zoho Workplace, Google Calendar, Miro Board, ClickUp, and Zoom.
Publer is mainly known for its faultless scheduling functions on social media. Still, Publer’s users have benefited from many more features in creating new content, uploading files, customizing them with their brand’s logo, etc.
As a marketer, you need to use the best tools available to save time. Publer is one of those tools indeed. Here are some of the top functionalities of Publer that rank it among excellent content marketing tools:
Publer lets you automate your posts so you can focus on other tasks. Create your post and schedule it to go live at a later date and time.
Don’t have any idea to create a new post from scratch? Nothing to worry about! Publer has various inspirational ideas that you can use to create great-looking posts quickly.
Publer’s users receive a new updated social media holiday calendar monthly as a reference point of content.
If you aspire to boost your e-commerce engagement and sales, Publer holds many aces under the sleeves. Holiday-related posts and on-sale items are an essential strategy if combined.
Everyone looks for deals regarding Black Friday, Thanksgiving, Christmas, etc. Therefore, being aware of all holidays will definitely keep you a step ahead!
Looking for the perfect image or video to add to your post? Publer has integrated important platforms to drag and drop files, save them and use them any time. So, that’s another benefit from Publer!
Instantly import from your local storage, Google Drive, Dropbox, and OneDrive.
With Publer’s social media integration, you can easily share your posts on your accounts and drive traffic back to your site. Publer supports all of them and facilitates the process more than ever.
Publer provides detailed analytics to see how your posts perform and make necessary changes to improve your results. Thus, if you’re not using Publer, you’re missing out on some great features that can help you save time and money.
And the list goes on with:
If Publer features sound useful to you (and they are), find out more at:
As a marketer, staying up-to-date on the latest tools is essential to be efficient and effective in your role. The good news is that plenty of great content marketing tools can help you with everything from managing your projects to analyzing your data.
That’s why we’ve listed top content marketing tools, so you can make sure you’re using the best of the best. So, what are you waiting for? Explore these tools and see how they can help take your marketing efforts to the next level.
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