Top Digital Tools for a Small Business in 2020

Nowadays we have multiple options to make the most out of our time and manage the workflow in a smooth way. It really feels as if you’re owning the place when there’s something for everything.

In our daily life, we usually encounter all types of events: communication, management, design, etc. Having access to time-saving tools is a MUST. That’s why we feel lucky to live in a world full of options.

Photo by S O C I A L . C U T on Unsplash

Here’s a list of Top digital tools we use:


Everyone who loves to design fast and remarkable designs, Canva is the one tool you need. No skills required!

It also comes in a Free version, that allows you to design Pinterest Pins, Instagram Posts, and Stories, Infographics, etc.

All you need to do is:

  • Select the desired template
  • Add the text you need by replacing the one that’s in the example. Or add some extra ones by using the text tool. It showcases numerous font combinations that are applied by clicking or drag and drop.
  • You can also create a new design from scratch by adding a photo. Also, you can add stickers, frames, shapes, charts, etc.

On Publer, we use Canva mostly to create Pinterest Video Pins and Infographics.

Pro tip: Video Pins or photos that contain stickers are visitors-magnet.

Alternatives: Over

Photo by Christina @ on Unsplash


What’s better than having online meetings organized and let everyone know when they can schedule one?

If your business requires continuous online meetings with team members (i.e working remotely) or new clients that want to know more about your product, Calendly comes in handy. You can set different types of events, such as Demo, Interview, Performance Evaluation, etc. Each event is different not only because of the type, but also the time-length. I.e each performance evaluation lasts 15 minutes, while the Demos last 30 minutes.

On Publer, our Calendly profile consists of all the above types of events. Everyone can select and book the desired online meeting. All customers need to do is select the desired date and time they want to conduct a Demo. Also, the must provide basic information: How many social accounts they manage, how many people are going to manage their social accounts, photo numbers, etc.

Photo by Morning Brew on Unsplash


There are tons of digital tools to use when it comes to creating a team and communicating with all the team members. Slack is one of those and is highly preferred because it is fast, provides not only text and emojis, but also Gifs, text formatting, mentioning, shortcuts, link attachments, direct messaging system, and general channels.

We on Publer find Slack very straight-forward and always handy when it comes to pausing the notifications for a specific amount of time when conducting a Demo. Also, everyone can create different channels and communicate with each other or send messages to themselves as well. Slack also lets you know when you’ve been writing something to someone but didn’t send it, and it saves your messages as Drafts.

Team ManagementAtlassian

The magic place of having issues resolved! Atlassian is the very platform where you can set issues and bugs as ToDo, In Progress, Ready for testing, and Done.

This is where all the new features and tools of Publer take life. Everyone on Atlassian can create new issues, specify their type, write a description, assign issues to other team members, attach files, etc.


Social Media ManagementPubler

Among all the other social media post schedulers, Publer uses Publer. Not only are we big fans of our product, but also, Publer has everything we need when it comes to each and every social account.

Puber allows everyone to add, create, curate, save, schedule, etc. everything on Facebook, LinkedIn, Instagram, Twitter, Google My Business, and Pinterest. Having a range of options makes it irreplaceable!

Having tons of options to watermark images and videos, change the text formatting, recycle posts, preview, add signatures, get real-time suggested hashtags, etc. is the one you need to have in your daily life for your business.

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