Hashtags— they’re not just for Twitter and Instagram anymore. TikTok has also embraced the hashtag to categorize content and make it easier for users to find what they’re looking for.
Using hashtags is even more critical on TikTok because it’s one of the ways to get your content seen by users who don’t already follow you. They help your videos show up in the Discover section of the app, which is where users go to find new and exciting content.
But with so much content on TikTok, it can be hard to know which hashtags to use to get your videos in front of the right people. In this article, we’ll give tips on finding the most popular and trending TikTok hashtags so you can get more views on your videos.
Hashtags are key to using TikTok. They categorize content, similar to how other social media platforms, such as Twitter or Instagram, do. Trending hashtags on TikTok appear on the Discover tab, which displays the platform’s most popular and widely used hashtags.
In TikTok, hashtags are critical as they are related to the platform’s algorithm, which determines which videos appear on a user’s “For You” page. Here are a few reasons why trending hashtags are essential:
Hashtags also boost your videos’ reach by showing them to more people than just your followers. You can connect with more users who are searching for the type of content that you produce.
Using hashtags also brings in new people who are already searching for the type of content that you produce, generating more views, likes, and comments which leads to community building.
While some TikTok challenges are more difficult than others, joining in on the trend is a great way to get new eyes on your content and to show that you’re active on the app and willing to try new things.
Let’s now look at where exactly you can find trending TikTok hashtags to use for your videos.
The easiest way to know which hashtags are currently trending on the platform is by looking at the Discover tab, which lists the most viewed users, videos, sounds, and hashtags, all neatly categorized for people to go through the top content.
Viewing TikTok’s “For You” page is a simple way to gauge what’s trending on the platform. The For You page is a curated feed of videos that serves as the front page of TikTok. Content that reaches the For You page may not come from users that you follow. Instead, they can be videos the TikTok algorithm predicts you would want to watch based on your activity on the site.
Naturally, videos that reach the front page of TikTok do well in terms of viewership, so it can be a good idea to track which hashtags usually pop up when browsing through the For You page.
By looking at what hashtags your audiences use and follow, you can get an idea of what related topics could also be popular for your target audience.
Information about your followers and viewers can be accessed through your account’s analytics, which tells you important information like your profile views, number of followers, and average watch time on your videos.
It would be beneficial to see what sort of content your target audience is interested in so you can produce similar content. Use trending TikTok hashtags related to their interests to reach a larger audience.
Videos with a similar topic to yours could help you find trending TikTok hashtags. Search for topics related to the type of content you produce to get an idea of which hashtags work well with your content.
Understanding your competition is an excellent way to find trending TikTok hashtags. Look at your competitor’s account to see which hashtags are present in their well-performing videos. You can also check their other content to see which hashtags are ineffective.
A good balance of broad and niche hashtags is pivotal to the success of your videos. Put yourself in the position of your followers and think of what they would type in the search bar when looking for videos.
You don’t want your hashtags to be too broad, as your videos might get buried under thousands of others that are using the same. You also don‘t want to use very specific hashtags that only a few people would search for.
Using trending TikTok hashtags can improve the reach and viewership of your TikTok videos. They are also vital for creating meaningful discussions and communities within your followers and keeping up with the latest trends and challenges.
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