Every week, we are here to update you on the latest strategies and trends on social media to help you grow your brand.
Today we will talk about TikTok’s marketing strategy for better growth in your business.
As we know, TikTok has become the ultimate way to grow an audience very fast and to promote your business authentically and engagingly.
No matter your business size, this article will help you boost your traffic and create engagement for your brand.
Read on to learn more!
What is TikTok Marketing?
TikTok marketing is how you use TikTok to promote your brand, product, or service. It includes a variety of marketing tactics such as influencer marketing, TikTok promotion, creating organic viral content, and more.
Moreover, as this platform is new, some businesses still question the idea. Should I be on TikTok? Would I benefit or not?
You may already be on YouTube, Instagram, Twitter, or other social media platforms and maybe need more time to create a new strategy. Below we will share with you why you should be on TikTok and use it to benefit and help your business grow.
Here are the benefits that you can expect from being on TikTok:
- Promote products and services to specific audiences
- Increase brand awareness
- Sell products and services
- Build an engaged community
- Get feedback from customers and viewers
- Provide customer service
Types of TikTok Marketing
Here are the top three types of marketing that most brands are using on TikTok.
- TikTok Influencer Marketing
TikTok influencer marketing is a big part of the app ecosystem. TikTok’s big stars can significantly impact your company’s success (tens of millions of people watch your content daily).
But you don’t need a famous influencer to be successful with your marketing. Try to find rising stars and influencers in your niche instead.
- Create Your TikToks
This option gives you the most flexibility. Create a business TikTok account for your brand and create your organic content.
There are no limits here. You can post anything from product introductions to everyday videos to dance competitions.
- TikTok Ads
If you have the money to invest, then it’s time to start creating ads. TikTok’s site is full of success stories of brands that have started advertising on TikTok. Like Instagram, TikTok’s ad spend is based on a bidding model.
If you are interested in running TikTok ads, here is the article you need to read.
Setting Up a TikTok Business Account
Setting up a TikTok Business account is easy. First, download the TikTok app from the App Store or Play Store. Then register for a TikTok account and follow these steps:
- Go to your profile page. Tap the menu icon in the upper right corner and select Settings & Privacy.
- Under Account, tap Manage Account.
- Under Account Controls, tap Switch to work account.
- Choose the category that best describes your Account, ie. Clothing, accessories, electronics, pets, etc.
- Then complete your profile.
Learn more: A Complete Beginners Guide To Using TikTok For Business
Developing a TikTok Marketing Plan
Firstly and probably most importantly, you can take advantage of the fast growth. Reaching a massive audience and growing your following is easier than on any social media platform right now. So if you’re looking to be an influencer, industry expert, or business owner, this is a great place to start.
Also, TikTok allows you to link to your other social media profiles. So if you’re looking to grow on Instagram or YouTube, TikTok is the perfect gateway. And, of course, the expanded reach will lead to more sales.
But let’s go deeper into developing your TikTok marketing plan; here are a few steps you should follow!
1. Find Your Audience
Find your niche and stick with it. Sticking to your niche is important to grow on TikTok, but also it’s essential to reach an audience that aligns with your brand.
For example, if you post something off-brand for you, you might get 100 extra followers, but are those followers really valuable if they’re not the right audience?
You can find your audience by experimenting at first, and then if you find a piece of content that suits your brand, continue on that topic.
Pro Tip: The takeaway is to find that niche, stick to it, and you will be successful.
2. Get To Know TikTok
Learn how to navigate the app. Now that your profile is ready to go, it is time to understand how people consume content.
So the app is divided into two primary feeds:
- The For You feed: The TikTok algorithm will show you videos you think you will like, just like Instagram’s explore page.
- The Following feed: If you swipe left, you will find the Following feed showing videos from people you choose to follow.
On the right-hand side of any video, you will find icons to engage, which means you can like, comment and share the videos.
You can also click on the song to see the track’s name, artist, and the song’s popularity, which maybe you can use on your videos to go viral.
3. Work Out Your Promotional Plan
TikTok ads are very similar to other paid social media ads, but there are some things that marketers should be aware of.
Here are five types of ads to look for:
- In-Feed Ads
- Brand Takeovers
- TopViews
- Branded Effects
- Branded Hashtag Challenges
Still, it’s important to note that paid ads on TikTok are more expensive than those on most other social media platforms.
Another way is to partner with influencers on your own TikTok marketing strategy and search for influencers on the platform to see who resonate with your industry and audience.
You can start by sending them a direct message and kindly asking them for collaboration.
4. Be Real
TikTok is a place where people come to be educated, inspired, or entertained. It’s a very lighthearted place to be, which really does take the pressure off.
TikTok is pretty liberating because people come onto the platform expecting to see content that isn’t overly produced. So that means you can quickly and easily make videos that aren’t perfect and still be successful.
So another tip is being real. Being yourself on social media helps you to grow an active and engaged audience, and surely you will inspire others by committing to showing your true self on social media.
Especially if you’re just starting out, create your content on the assumption that you’ll reach an entirely new audience most of the time.
5. Scope Out The Competition
Like any other social media platform, TikTok has an even distribution of people and brands, which puts you in competition with other companies and developers.
Check your business competitors to see if they have a TikTok presence. If so, look at the types of things they post and which posts have high engagement. This will give you an idea of what your audience likes. This could be similar to what your audience likes.
Pro Tip: Remember to create your own content and be unique.
6. Set Goals
A great way to figure out what kind of content you want to post to TikTok is to ask yourself what you want to be known for.
You can create TikToks for fun, but it’s a good idea to have goals in mind that you can link to your overall business goals.
Whether your goal is to reach new audiences, improve your brand image, increase product awareness, or strengthen customer relationships through engagement, it’s important to justify your efforts.
Like most social platforms, TikTok offers analytics for business accounts. To access TikTok Analytics:
Go to your profile page and tap the three horizontal lines in the top right. Tap Creator Tools > Analytics.
Explore the dashboard to discover metrics you can use to measure your goals.
7. Be Consistent
Your first step is to create your posting plan. How often do you want to post a TikTok? For example, you can start with the challenge of posting every day and see how it works until you find the best for you that works for you.
Pro Tip: Create your content calendar and stick to it—this is key to a successful social media strategy.
Here is how it looks when you want to post on your social media platforms with Publer. You can easily be consistent with Publer by using the scheduling option and generating up-to-date content with AI Assist for your posts. Moreover, you can quickly generate trending hashtags to grow your engagement.
Make your work process easier, try Publer today!
Key Takeaways
TikTok algorithm shows that it doesn’t matter if you are new or a megastar; you can have a viral video. The first thing you should consider doing is opening a TikTok account, or if you have one, below is a short summary of what we discussed today:
- Get to know TikTok, and experiment with videos until you find your niche.
- If you want to grow on Instagram or YouTube, TikTok is the perfect place to start.
- Set goals and be consistent.
- Use Publer to manage all your social media platforms and grow your business.
Now back at you! Do you have a TikTok account? If not, tell us what is stopping you.
If yes, let us know which marketing strategies you are using.
Either way, let us know in the comments!
Denisa Lamaj
