Content repurposing is a strategic way to bring back to life some old but gold content.
As a content writer you know pretty well how much research you need to do before starting to write or how many hours you should spend by properly curating and correcting the text.
You know the value of the content when it comes to marketing, therefore, it’s important to treat it like it should.
Now that we know the benefits, it’s time to learn about some hacks and empower with new ideas for the future posts.
This is one of the easiest and fastest content repurposing out there. This article, for example, has a lot of bullet points that can be easily shortened and added to a tweet or Facebook update. Also, you can create a free Canva design where you can add the most important information a blog article contains and then share it as visual content.
Recently, we’ve repurposed all blog articles into Instagram Reels and LinkedIn posts.
When people ask the same thing, there’s something that lets you know its importance. We know how useful it is to showcase to our customers how they can connect and use their Pinterest accounts on Publer. This is why we’ve covered this in multiple blog articles and Help Center too.
An infographic is a highly preferred type of visual content that helps drive engagement and attention.
It contains tons of information and therefore, it is a great chance to help you prepare some tweets as tips.
Take our Thanksgiving infographic as an example. We’ve written about the top digital tools to use in 2021. There are over 20 tools in total, all categorized according to their industry. That was an ideal time for us to prepare weekly tweets that helped everyone learn more about what we would recommend. We know that not all of our Twitter audience is part of our blog subscribers, so that was a nice move to reach as many people as possible, using the same information.
It’s already trending and everybody loves getting fast information. Be aware of the information the article contains – whether the information needs to be updated or not, and start recording!
It speaks for itself! Webinars are an amazing way to target a huge audience and allow them to ask questions about your brand. Webinars are always worth it when you put enough effort into them. Turning webinars into YouTube videos is smart because people are already using it and it’s helpful for the ones that missed out on the webinar in the first place.
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