Ultimate Guide to Google My Business Account – Schedule GMB Posts

People using GMB account on PC.

Regardless of your brand’s niche, creating a Google Business Profile is one of the most important steps. A GMB account is as simple as adding your business name, location, and available hours.

Customer reviews are an essential element to interact and keep an eye on. That’s because it will be the first place where clients will get to know real feedback for your brand.

There are multiple types of businesses: national, international, regional, or local.

Creating a new Google Business Profile doesn’t require optimal skills or a specific profession. As long as you own a Google account, you’re one step closer to creating a new listing.

Creating a new Google My Business Account is easy to do.

So, what is the point of having a Google My Business Account?

As Google explains better, you can create an account for free and stay connected with your customers anytime. You have multiple options to insert CTA buttons, display photos, and videos, allow everyone to see what your brand is about, and check all reviews in one click.

Having a Google Business Profile boosts credibility and lets everyone contact you faster and easily.

Optimizing a Google Business Profile benefits a brand. We know Google is the king of search engines and being part of it is indeed an advantage.

Customers always want to see what you do, and this is why you must at least post once a week.

Whether you are posting a new feature, update, or an image of your team members, it is vital to stay close to your customers and allow them to interact with your media.

Customers tend to make decisions based on reviews, activity, and high-quality media you add to your Google My Business account. That’s why there are multiple ways you could stay updated and take the right time to view the insights.

Publer's location on google maps.

The Ultimate Guide to Google Business Profiles

The first thing we want to highlight is that the GMB tool is free to create and supervise how your business profile appears on Google Search and Maps to users worldwide. 

Short guide to create a google my business account.
Courtesy of Google Business Profile Manager.

#1: Create Your Google My Business Account  

The most challenging step is the start of the process.

Create your Google Business Profile by accessing the Google account you want to link with your business. 

#2: Register your Business

All you need to do as the next step is to complete your business data, i.e: name, category, location, contact information, delivery options, etc.

Moreover, you get to select additional options that might benefit your goals, such as receiving Google recommendations to your GMB profile.

#3: Verify your Enterprise

The verification process might sound tricky when you first read it as a step, but it includes a few clicks regarding the method you choose to proceed.

Most users prefer the email verification method, where a simple click in the received email verifies your business.

On the other hand, feel free to proceed with instant verification if you’ve previously confirmed your enterprise with the Google Search Console tool.

In the case of multiple locations, you might be eligible to verify the business by the bulk verification method. You need to fill out the verification form and wait for the Google confirmation.

If you’re up to verifying your company by phone, all you need to do is enter the validation code from the message you received, and voila!

#4: Complete your Google Business Profile

You might feel that you’re in the middle of the process when you’ve reached the finish line in its technical end. After verifying your account, it’s time to complete your listing alternatives.

Ensure that you’ve correctly inserted all the essential information before proceeding with further optimization efforts.

Experts suggest checking your listing once again and completing the puzzle of the GMB account with additional elements such as parking options, payment methods, and a sub-category if relevant.

#5: Consider Google Business Profile Labels

Okay, the first time you hear GMB labels? Wondering what are labels on Google Business Profiles, and why you should bother implementing them into your GMB marketing efforts?

The most straightforward answer would be: Google My Business labels are a must-have to organize your workflow within one dashboard!

To many professional marketers and forward-thinking businesses, labels are a valuable asset in managing account listings, supervising multiple locations activities, and easing your search for a particular zone.

The most generic use of labels indicates setting listings by region as “North Cities,” “Middle Area Cities,” and “South Cities.”

Once you click on the ‘info’ screen for additional advanced information, you will get the chance to add up to 10 labels per location.

#6: Add Photos 

Have you heard that most guidelines and tricks stand for eye-catchy designs or headlines?

That’s because attractive visuals are a straightforward method to grab a user’s attention while surfing online on social media.

Moreover, considering GMB marketing as a social media platform, you should pay attention to scheduling your recent updates and posting the latest events.

Across Google Business Profile listings, businesses that publicize quality photos obtain more clicks on their website than those with a mysterious feeling of no pictures at all.

Captures from Publer's google my business profile.

Long story short, to obtain a higher click-through rate and a fascinating GMB online presence, you must upload professional photos of your business location, products, or services. 

We highly suggest that you never neglect the requirements of Google for your business profile. The best format to upload pictures is JPG or PNG, and the ideal Google Business image size is 10 KB.

The picture to blame for a grand or not-so-good first impression of your business is the cover photo. There’s a wide variety of Google Business Cover Photos examples, but we highly recommend posting your business space for a professional appearance. 

Pay attention to your business’s small avatar appearance, which corresponds to the profile photo.

Our Pro advises adding your enterprise’s logo as a profile picture.

Additional photos aim at clarifying the first impression your users had with your cover photo. This is why we suggest adding at least 20 pictures of your interior shots to invite and welcome users.

Check our tips on how you could drive huge engagement, gain new customers, and rank high on Google:

Prepare some media (photos and videos)

Take professional photos of your office, products, service process, and team members. Create illustrations that best show correct information about your offerings.

For a safer experience online, it would be best to use watermarks. You can easily save all your photos and videos with your company’s logo in just a few clicks.

Publer allows you to store, edit, and design new marketing images in a just a few clicks. Chek out our Media Library and Canva/VistaCreate integrations.

– Create an Update, Event, or provide an Offer.

Updates consist of some text, photo, and link. You can choose among the range of CTA buttons that Publer provides: Book, Order Online, Buy, Learn more, Sign up, Call now.

On Publer, you can Schedule Google My Business posts and decide the text formatting: Bold and Italic. No need to open new tabs, search for text formatting apps, copy and paste texts.

In case you’re organising an Event, you can specify a start and end date and let Publer do the magic for you.

Got an Offer going on? Great. Allow everyone to access your coupon code and click to redeem the offer in a blink of an eye.

– Benefit from Features

Select the desired date to auto-delete an event, in case you no longer want to be shown publicly. Otherwise use auto-share option to whichever social network you want in-a-click.

Creating an Event on Google My Business Account with Publer
Creating an Event on Google My Business Account through Publer

If you want your updates, events, and offers to be evergreen content, you can easily recycle them according to your desired posting schedule.

This way you could easily reach more people by sharing the same post over and over again. Up for a new giveaway, maybe?

You can even schedule your Google My Business Updates using the CSV file, where you can easily add photos, links, and text. (And, you can do that for up to 500 updates at the same time!) Click here to view an example.

Pro Tip:

Keep your contact information up-to-date. Always. Operating hours, payment methods. and location must always be accurate.


Did you noticed Publer’s transformation? You must read How and Why We Rebranded Publer!

Did You Know?  GMB to GBP is the future!

What does GMB mean? What about GBP? Okay! Let’s slow down our explanation. 

GMB stands for Google My Business, while GBP for Google Business Profile. It might sound pretty the same, but actually, it’s an innovative transformation of their name and migrating features to Maps and Search. 

Google Business Profile will be the latest name for Google My Business.

It is foreseen that Google will withdraw the Google My Business app entirely somewhere in 2022. This is why we didn’t include it in our guide to download the app from now on.

Google Business Profile is the new trend for Google My Business

Do not get afraid of Google my Business going away. Your current work is still there.

What’s going away is just its name with a couple of new updates on its features, such as claiming your business, adding messaging options, and calling history directly from your Google Business Profile.

You will get the chance to keep up with managing your business listings via a web interface or mobile apps from now on. This new era of GBP aims at supporting larger businesses with multiple locations. 


Moreover, we’d highly recommend taking a look at the most favored blog article about top social media stats that matter to marketers.

Take a look at ”The importance of Adding New Photos in Google Business Profile” too. It’s a beneficial information for all GMB users.

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