5 Visual Content Tools To Boost Engagement

Best Visual Content Tools in 2022

Visual content is a thumb-stopping strategy for many digital marketers. They always help highlight the best part of a product, service, or information they’re trying to transmit to the audience.

Visual content boosts interest and helps humanize a brand. We know how important that is when you consider having a relevant online presence!

The most amazing part of creating visuals is that they take such small efforts to turn into strong marketing assets. They quickly help boost engagement, raise awareness, target the right audience, etc.

At Publer, we have been using various visual content tools to create social media posts & stories, infographics, blog banners, email marketing covers, etc. Some of them were also mentioned on our Thanksgiving campaign dedicated to all our brand ambassadors.

5 Visual Content Tools To Boost Engagement

Some quick visual content marketing stats to keep in mind:

  • 500 million people use Instagram Stories every day
  • Pinterest counts over 2 billion (text-based and guided) searches every month
  • Video is the number one form content marketers want to learn more about.
  • 65% of B2B marketers use infographics in their marketing campaigns.
  • Facebook posts that include images attract more engagement than any other type of post.

Here’s a list of Top Visual Content Tools:


Canva is a design tool that helps create photo and video illustrations fast. Having tons of templates, elements, text styles, music, etc. is a huge advantage. It is mostly free, but there’s also a Pro plan which enables a whole new world of options.

On November 27th, 2020, Publer announced its Canva integration. Every user can easily save Canva illustrations to their Media Library on Publer in seconds.

Canva is integrated with Publer Dashboard. This facilitates users access in working with various templates.


Unsplash is a free stock image website that counts millions of photos. Each photo contains some information regarding the photographer behind it, in case you want to show some online appreciation.

It also has an integration within Publer, so users can quickly search, filter, and find the images they want to save, post, or schedule for later.

Unsplash integration with Publer enables to instantly select and add photos on posts.


A beneficial integration from Publer, is the instant access to VistaCreate‘s curated templates for professional designers and companies. Customizing templates is easily doable.

VistaCreate integrated within Publer's dashboard.


Pexels is another amazing free stock image website, which also provides videos. We know how video marketing is and that’s what differentiates Pexels from other sites.

Pexels integration with Publer to instantly add photos.


Gifs have gotten our back since forever!

Those are an interesting way to express your thoughts on someone’s opinion, showcase a new product, highlight some new information in a fun, yet straight-forward way.

Sometimes, Gifs are the right answer when you don’t have an answer at all. There’s always a Gif for any occasion and that’s why, every user on Publer can search, view, select, and schedule the Gif they want!

Those are a nice trick too, when you’re feeling fresh out of ideas.

Gifs are an incredible addition to all types of posts.

Bonus 6th Tool: Freepik

Freepik offers a massive catalogue of free vector graphics, photos, illustrations, fonts, icons and more. They even have a designated section of their page devoted to social media resources. On this page you can find customizable templates for Instagram, Youtube, Twitch, Twitter, LinkedIn and Facebook. Basically, if you need visual resources for any kind of social content they have you covered.

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