Social media holidays should play an important role in your marketing plan. The quirky holidays and awareness dates help elevate your social media content plan and boost engagement easily.
Among every benefit that you might think of, social media holidays are a smart way to build customer loyalty and trust. Why? That’s because sharing trustworthy and human content can definitely help your community get to know you or your brand better.
We started sharing social media holiday calendars in July 2020. Everyone (including us) has been loving everything about them.
This May, we’re celebrating tons of important holidays. We’ve listed some interesting ideas you could use to your benefit.
But, first things first.
Why Should You Start Planning Content Around Social Media Holidays This May?
- Boost trust by sharing brand-relevant information. I.e., if you’re a bakery, promote food-related holidays/events.
- Spread awareness for international causes. May 2024 contains tons of global holidays. They can serve as smart opportunities to boost awareness and make the right impact. Do not skip World Laughter Day (May 5th); International Day of Families (May 15th); International Day Against Homophobia and Transphobia (May 17); World No Tobacco Day (May 31st); etc.
- Using respective social media holiday hashtags, you can reach the correct (and wider) audience across all social networks. Find every hashtag on Publer’s virtual calendar.
- If you’re feeling fresh out of ideas, monthly social media holidays are interesting ways for you to create new content and populate the feed.
Did you know that you can design new marketing photos and videos using Canva and VistaCreate, right within Publer? Check all our favorite tools to design new visuals.
International Workers Day – May 1st
On International Workers Day, honor the contributions of workers worldwide. Share stories of labor movements, highlight the importance of fair labor practices or showcase initiatives supporting workers’ rights. Encourage your audience to participate in events honoring workers or share their own work experiences.
Fun Fact: International Workers Day commemorates the historic struggle for workers’ rights and celebrates the achievements of the labor movement.
Endangered Species Day – May 17th
Raise awareness about biodiversity and conservation efforts on Endangered Species Day. Share information about endangered species, their habitats, and the importance of wildlife conservation. Encourage your audience to support conservation initiatives, adopt eco-friendly practices, or participate in habitat restoration projects.
Fun Fact: Endangered Species Day highlights the critical need to protect endangered species and their habitats from extinction.
International Museums Day – May 18th
Celebrate cultural heritage and creativity on International Museums Day. Share virtual museum tours, highlight artworks, or engage your audience with art-related quizzes and challenges. Encourage followers to explore local museums or share their favorite museum experiences.
Fun Fact: International Museums Day promotes the role of museums as important cultural institutions and advocates for access to art and heritage for all.
Water a Flower Day – May 30th
Water a Flower Day is a holiday that celebrates the importance of keeping plants hydrated and healthy. It is typically observed on May 30th every year.
On this day, you can encourage your followers to take the time to water their plants, particularly flowers, which require regular watering to thrive. It is also a good opportunity to educate others on the benefits of proper plant care and to promote the importance of conservation efforts to ensure that our planet’s natural resources, including water, are preserved for future generations.
If you have a garden or indoor plants, take some time on Water a Flower Day to give them a good watering, check for any signs of disease or pests, and give them some extra love and attention. Additionally, you can spread awareness about the importance of plant care by sharing tips and information with friends, family, and coworkers.
Download The Full Social Media Holiday Calendar for May 2024 Now
In case you missed it:
The Ultimate List of Social Media Holidays for 2024
8 Social Media Trends That Are Defining 2024
Publer App: Manage, Schedule, Analyze, and Collaborate on Social Media Anywhere, Anytime.