Marketing Social Media Holiday Calendar

You May Start Planning Now! – Social Media Holiday Calendar May 2023

April 18, 2023

The social media holiday calendar plays an important role in your marketing plan. It helps elevate your social media content plan and boost engagement easily.

Among every benefit that you might think of, social media holidays are a smart way to build customer loyalty and trust. Why? That’s because sharing trustworthy and human content can definitely help your community to get to know you.

We started sharing social media holiday calendars in July 2020. Everyone (including us) has been loving everything about them.

Leveraging social media brand awareness has never been easier.

Social Media Holiday Calendar May 2023

This May, we’re celebrating tons of important holidays. We’ve listed some interesting ideas you could use to your benefit.

But, first things first.

Why Should You Start Planning Content Around Social Media Holidays This May?

  • Boost trust by sharing brand-relevant information. I.e., if you’re a bakery, promote food-related holidays/events.
  • Spread awareness for international causes. May 2023 contains tons of global holidays. They can serve as smart opportunities to boost awareness and make the right impact. Do not skip World Laughter Day (May 7th); International Day of Families (May 15th); International Day Against Homophobia and Transphobia (May 17); World No Tobacco Day (May 31st); etc.
  • Using respective social media holiday hashtags, you can reach the correct (and wider) audience across all social networks. Find every hashtag on Publer’s virtual calendar.
  • If you’re feeling fresh out of ideas, monthly social media holidays are interesting ways for you to create new content and populate the feed.

Did you know that you can design new marketing photos and videos using Canva and VistaCreate, right within Publer? Check all our favorite tools to design new visuals.

a person writing on a desk calendar
Photo by Leeloo Thefirst on

May 2023 Holidays: Some Stats and Ideas You Might Need

International Workers Day – May 1st

  • Organize an online event where you invite everyone from the team. Talk about the best or worst days at different jobs. Repurpose all jokes into interesting email marketing campaigns and/or social media posts.
  • Share DIY gifts and prepare some Pins or TikToks to promote them. Again, both are supported by Publer.
  • Collect feedback from your team’s LinkedIn status updates and create a long Twitter Thread using that UGC content. Here are more tips for doing that.


Oregon was the first state to celebrate Labor Day as a legal holiday in 1887.

May Day is celebrated in more than 80 countries.

building construction site work
Photo by Pixabay on

International Museums Day – May 18th

  • Promote local museums by sharing a carousel post including interesting facts, dates, and images. If you’re located in the US, here’s a list of important stats you might need about museums.
  • Support travel agencies that are focused on spreading historical awareness to foreign tourists.
  • If you’re a school, organize a quick getaway to a nearby museum for the children. Did you know that in 2016, 14% of eighth-graders visited an art museum, gallery, or exhibit with their class?

exhibit painting display
Photo by Riccardo on

Endangered Species Day – May 19th

  • Promote a local zoo, aquarium, or any animal-related contest/event across all socials.
  • Show your support by sharing a carousel and blog article. Collect important information about endangered species in 2023.

Facts: There are between 200 and 2,000 extinctions every year. Hunters kill over 200,000 animals for trophies every year.

Water a Flower Day – May 30th

Water a Flower Day is a holiday that celebrates the importance of keeping plants hydrated and healthy. It is typically observed on May 30th every year.

On this day, you can encourage your followers to take the time to water their plants, particularly flowers, which require regular watering to thrive. It is also a good opportunity to educate others on the benefits of proper plant care and to promote the importance of conservation efforts to ensure that our planet’s natural resources, including water, are preserved for future generations.

If you have a garden or indoor plants, take some time on Water a Flower Day to give them a good watering, check for any signs of disease or pests, and give them some extra love and attention. Additionally, you can spread awareness about the importance of plant care by sharing tips and information with friends, family, and coworkers.

Download The Full Social Media Holiday Calendar for May 2023 Now

In case you missed it:

Social Media Holiday Calendar April 2023 (+Ideas)

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